Building A Win-Win Platform For Brand Names For "Famous Brands"

< p > < strong > > the idea of "for the masses" has made achievements for the whole world < /strong > /p >

Xu Yuguo, founder of "P", served in the army for 11 years.

Despite the fact that the army's certificate of honor was filled with a drawer, he still longed to go back to his career.

In 2001, Xu Yuguo, who was about to change jobs, read a report in the China Youth Daily, triggering his entrepreneurial inspiration.

The report said that the total stock of the country was 4 trillion yuan, a large part of which was inventory < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >.

Xu Yuguo, who is responsible for logistics procurement in the army, sniffed the business opportunities.

He believes that in the era of shortage of economy, there is no a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", only the price that can not be sold.

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< p > in 2004, Xu Yuguo founded the "world for all" in Beijing, and began the business of selling a href= "http://www.91se91.com/news/index_c.asp" > stock apparel < /a >.

LOGO for all the world is the 3 head of the colorful person, which means that Xu Yu is determined to make the people of the world wear the good wishes of cheap and fine clothes.

Xu Yuguo's success was achieved in the spirit of a soldier's strength and learning spirit.

In the past 9 years, more than 200 stable chain partners have been established in the whole country, and more than 1000 distributors have been developed.

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< p > may be the reason why a soldier is born. Xu Yuguo has the feelings and aspirations of serving the public under heaven.

After the Wenchuan earthquake in 2008, Xu Yuguo organized a military volunteer team to rescue and rescue in Sichuan. In the 10 days, 300 tons of container rescue materials were pported, so it was awarded the honorary title of 10 charitable stars in Beijing.

In the operation of enterprises, this feeling is also a natural corporate culture.

In this pformation of steady progress, a large number of dealers still choose to follow him.

This kind of trust made Xu Yuguo feel grateful and feeling, but at the same time he kept walking on thin ice.

Every day he asked himself: "so many partners trust me so much, what do I offer you?" for this reason, he put forward a one hundred percent return policy: "what I earn is everybody, and what I have lost is mine!" his team has been entangled in this way, because this means that "for all the world" may take great risks.

But Xu Yuguo stubbornly adheres to the "corporate culture" for all the world: motivation is good and selfish is not.

He said, "dealers lose money and I can't sleep."

In fact, his partners will not wait for Xu Yuguo to be generous or lazy. They know that the most fundamental winning weapon is not from other people's "care", but to become a strong leader in the market.

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< p > < strong > the invincible heart is invincible < /strong > /p >

P, on the shoulder of sweat and sweat, unknowingly, Xu Yuguo discovered that the times had changed and the needs of consumers changed.

In the past, I could not find the source of goods to worry, but later I found that I could not sell it and worry about it.

Before selling a href= "http://www.91se91.com/news/" > clothes < /a >, it was about package sales, cheap and affordable clothes, consumers bought a big bag, but later, the advantage of winning the price advantage seemed to be no longer bright. Consumers seemed to be picky: clothes that they did not like were not cheap.

Xu Yuguo, who is good at learning from the market, realizes that with the improvement of people's living standard and aesthetic interest, the idea of "serving the whole world" should be changed from selling prices to selling brands, selling services and selling fashions.

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< p > the height of an enterprise depends on the angle, height and bearing of the world's leaders.

How big the mind is and how big the pattern is.

Invincible in heart, can be invincible.

For Xu Yuguo, the biggest enemy is himself.

Is it possible for us to keep pace with the times and grasp the pulse of the era of big data?

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< p > Google can accurately analyze and predict the arrival time of influenza according to the data of people searching for cold drugs online, which is exactly the same as the official results.

The sales model of WAL-MART's "diapers and beer" is derived from data analysis of young fathers who buy their beer at the same time when they buy urine for their children.

In the future big data era, the a href= "http://www.91se91.com/news/" > clothing market < /a > also needs an online and offline interactive win-win platform.

Xu Yuguo positioned the platform as "a public name."

With this highly efficient platform, inventory can no longer be inventory.

This platform is like a giant pport hub. Dozens of products and services of hundreds of thousands or even thousands of clothing brands, like the travellers coming and going, will be rendezvous, pit and collision, and eventually find their way home.

Some may pit once, and some may arrive at destination several times.

What we need to do is to build this platform and speed up its pit so that brands and consumers can find their own needs and achieve win-win results.

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< p > for the future, Xu Yuguo thought very far.

Let the "famous brand" store extend to 333 prefecture level cities and 2862 county-level cities in the country, and radiate to more than 40 thousand townships nationwide, so that the consumers can be promoted from wearing stock to wearing new products, fine products and famous products.

This ideal of "for the world" may be 30 years, maybe 50 years to achieve.

In short, this has become Xu Yuguo's lifelong career.

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