Shi Yanlai: "Success Study" Of President Of Red, Yellow And Blue Educational Institutions

The successful experience of Shi Yanlai and red, yellow and blue can be summed up in an extra feminine word, that is, "attraction".

From children to children's garden, from parent child garden to kindergarten, and with keen sense of smell and excellent learning ability, Shi Yan Lai has taken the lead in China.

Since 2008, the world has

Is it just lucky? I'm afraid not.

If you want to be hit by a pie dropped from the sky, you should at least be like Shi Yanlai, and know where to stand.

She has a keen sense of opportunity.

The first pot of gold in her business, the predecessor of the red, yellow and blue educational institution, was found in the classified information of a piece of newspaper.

"Many people do not care or value.

But we found it.

At that time, a very shallow thought was that the market should be very good and relatively easy to manage.

This is my first small opportunity.

In 1996, we opened the first children's world in Beijing.

From the beginning of the competition, Peking University Master's history has entered the early education industry, and has been expanding in this field. From the children to children's garden, from the parent child park to the kindergarten, with the keen sense of smell and excellent learning ability, Shi Yanlai has taken the lead in almost every step of the country.

Today, the red, yellow and blue educational institutions have more than 500 parent child parks and more than 70 kindergartens in more than 3000 cities across the country, tentacles extending to every field of the 0-6 year old children's education market.

Don't think that red, yellow and blue are plain sailing.

Shi Yanlai did not experience stressful moments.

When the red, yellow and blue company was formally established in 2001, she not only took the profits of Duo le and parent-child garden for several years, but also turned out all her possessions, and "borrowed money from our family and relatives".

Shi Yanlai concluded, "there are several principles for success. The first is not to give way for ourselves."

Facts have proved that the generous donation of relatives is actually a rewarding investment.

The second crisis faced by red, yellow and blue was the SARS period in 2003. In March, the first kindergarten opened in red, yellow and blue. But because of SARS, it was closed in April. It was not until June that it was opened again. At that time, red, yellow and blue were not as thick as it is now. Cash flow has been put to a great test. Shi Yanlai resolutely implemented the wage position inversion system, and she only got 300 yuan a month.

In fact, Shi Yan Lai did not give himself the best way to give up his red, yellow and blue holdings.

Red, yellow and blue carry out the "backbone employee stock ownership system".

She said: "we do not have any controlling shareholder, not only absolute holding, nor relative holding, nor do I hold."

Many friends think she is very strange, but she has her own dream, "because I want to build a company for everyone."

When red, yellow and blue were founded, there were 38 people in the holding group, and only two or three in the past more than 10 years.

Shi Yan said, "this is something I should be proud of."

The second rule of Shi's success is "don't take yourself too seriously."

"Many people only know red, yellow and blue. I don't know Shi Yanlai. I'm very happy."

Many entrepreneurs are much more famous than brands. She thinks this is an abnormal thing. "If a person's aura is too big, there will be no aura around him. If he doesn't have such a big aura and gives the aura around, the team will be particularly healthy and long-term."

Shi Yanlai not only distributed the aura around him, but also distributed the benefits to the management team of red, yellow and blue. She believed that a person would not be perfect, but the team could be perfect.

Her limelight strategy stems from the implicit nature of women and from her experience in school.

She did well in school, but she never won the first prize.

{page_break}

Without holding, is not afraid of losing control? Shi Yan said, "I never worry.

If you communicate with employees of red, yellow and blue, you will find that each of them has more passion than me.

Some things should be yours, always yours, and not your needs. "

The successful experience of Shi Yanlai and red, yellow and blue can be summed up in a slightly simpler and more brutal way.

With Shi Yan Lai's words, this is "the essence and source of a team cooperation".

Shi Yanlai attracted the team of red, yellow and blue with his own charisma and sharing spirit, and the team rewarded trust with passion and hard work. "I am more trusted by people."

Shi Yanlai smiled and said, "we have a stockholder, an old comrade, an old aunt of my mother's generation. She took the labor insurance money from the bottom of the box to do it with me. Think of it, she has to trust me more. Our team must be united."

The leading quality and service of red, yellow and blue has attracted many mothers to join. Shi Yan, "we have four hundred or five hundred chains now."

Many of the franchisees were mothers and fathers, who really said, "I will make money right away" very little. They love her (red Huang Lan) and hope to grow with her.

We are a community.

Many directors have not only established their own career through joining their parents' gardens, but also gained personal confidence and become a benchmark in the region. They have become experts in early education, and their family status, work achievements and social status have been bumper harvests.

As a result, the company gets bigger and bigger as snowball.

This attraction is based on trust in personal quality and company ethics, so it is not easy to cause problems even in difficult times.

The employees and franchisees of red, yellow and blue are mostly women, and their trust and affection are similar to "girlfriends".

Of course, red, yellow and blue currently have 70% franchisees, and it is difficult to make all the garden quality uniform by attraction.

Shi Yan, red, yellow and blue have more than ten assessment indicators for franchise chain.

In the early stage of franchising, the location requirements of franchised stores are very high, and even people will be specially assigned to help the franchisees.

For Shi Yan, red, yellow and blue have a location integral table, which can not be achieved by any number of standard addresses, and there are some principled requirements for site selection, such as floors, traffic and parking.

Red, yellow and blue attach great importance to the training of franchisees.

After joining in training before joining, the company will carry out training for the franchise team on red, yellow and blue culture, system, specialty and so on for nearly a month. After training, there is also the guidance for opening the park, and the annual supervision after the opening of the park.

In addition, red, yellow and blue will evaluate the gardens according to the stars.

Shi Yan said: "like the head of the national assembly, we all have the rank and evaluation, and the ranking at the back is very humiliating."

"Attraction" is also the foundation of Shi Yan Lai's management art.

Shi Yanlai did not like people to call her "strong woman", one of which was that she disdained to manage the company by thunderbolt.

"The long-term development of enterprises, the human factors are particularly important, and the most important thing is the attraction between people, because they can meet each other, get acquainted with each other, and cooperate in the long term."

She said, "people and people should be attracted rather than managed."

She felt that a leader should first let the team open to face things, and then beat the hammer himself again, not necessarily to have a red face on the table.

But some people can do well without making a table.

Another reason why Shi Yanlai dislikes "strong woman" is that in her opinion, "strong woman" means family.