Exclusive Interview With A Xiang, The Only Designer Of Women'S Wear

She designed it.

She opened the first garment designer studio in Hetai, and had thought about giving up because of difficulties, but she still stayed there.

Here, the bosses kindly call her "A Xiang".

"You have no money. Let's support it!"

Ah Xiang, Zhang Wenxiang.

In 2009, she was invited by her friends to return to Zhuzhou from Guangzhou to start her own business.

In Hetai, many

But the road to entrepreneurship is not smooth sailing.

At the beginning, the owners of garment factories did not agree with the designer who came first. Because time is money, and they can get money quickly and make money quickly. No one wants to make himself an experimental product to produce and test the design works of Xiang Xiang.

A family contacted and persuaded that Ah Xiang gradually had some fixed customers, but the survival was still very difficult: the sales of sample sales were still few, and the names of the LSU market group could not attract other designer friends who worked in Guangzhou.

In the face of many difficulties, Ah Xiang had wanted to give up, but she had become the boss of her customers and said to her, "Ah Xiang, we will give you money to support you and run the studio."

Up to now, Ah Xiang has not remembered how many new designs have been designed. She only remembered that 80% of them were women's trousers, which had been sold to thousands of garment factories in Hetai area.

Xiang said that designers should not only draw the drawings of new garments, but also understand the characteristics of various materials and design them according to the design concept.

In the Hetai area, there is a lack of designers and a lack of design concepts.

"In Guangzhou, fabrics and accessories are free materials for designers, but in Zhuzhou, bosses do not understand that they have to spend their own money to buy them."

In the first year, Ah Xiang frequently went to Zhuzhou and Guangzhou to purchase the latest fabric and accessories.

Why is the fabric and accessories of Guangzhou so "generous"? Ah Xiang has the mystery: in the garment industry, fabrics and accessories are in the upper reaches of the production chain, the garment factories are in the lower reaches, the designers are the "connector" - the stylist designed, sold to the garment factory, the garment factory will buy the fabric and accessories according to the "version" Suo Ji.

After a period of running in, the bosses of Zhuzhou's fabrics and accessories have gradually known the stakes. Now, many bosses are competing to give the latest material to Xiang Xiang, hoping to join her design.

"Designers can not only promote the overall development of the garment industry, but also drive the development of the upstream industry."

Ah Xiang understands this.

She wants to be a sole dress in Zhuzhou.

AI Xiang, who has been a designer for 11 years, has been working in a garment factory in Guangzhou.

As a designer, her greatest wish is to create a unique version, which is unique in design, unique and popular in style, and can afford the price.

"In Guangzhou, the larger designers are selling only copies."

But in Zhuzhou, the studios that are still single, and the fact that the new version can be quickly copied, does not allow her to do so.

In the past 3 years, Ah Xiang has brought out 8 disciples.

Now, Ah Xiang is still recruiting designer apprentices.

"Apprentices are trained free of charge."

Xiang said that Zhuzhou's clothing market has a bright future, and more and more designers are willing to devote their efforts to it.

Designers are the soul of the clothing industry. Ah Xiang expects that his own version will not only sell well in the local market, but also be able to move to the outside world and become a big brand in Zhuzhou.