Niu Xuping, General Manager Of Brand Negotiation

In May, Flos Sophorae were fragrant and warm air was blowing. Brand association of Shanxi clothing association Responsible person enters Taiyuan Availability , and General manager Niu Xuping The ladies shared the exchange of brand development and problems.

Taiyuan Ke Du Garments Co., Ltd. is a company that mainly sells cashmere knitted apparel products, including wool and cashmere products. At present, 95% of the shops are cashmere products. Since 2015, cashmere coats, scarves, skirts, women's shoes, accessories and other products have been added. Because the seasonal demand of cashmere knitted products is strong, this also contributed to the company's recent store operation ideas, using the "off-season introduction of silk products, to make up for the lack of sales outlets" approach. Through the adjustment of the operation mode, the sales profit of the stores increased in the off-season, and made brilliant achievements. The sales volume of single store off-season doubled. On the choice of product style, it is different from the fashionable fashion which is popular at present.

Kedu has always been a quality first. The clothing products of its seven shops are controlled by the person in charge of the enterprise. Niu always admitted that it is important to independently research and develop production, but at present, in order to avoid inventory backlog and ease financial pressure, the company still adopts a combined operation mode.

When it comes to the existing problems of brand development in Shanxi Province, there is a consensus that the scale of the industry is small, the market competitiveness of enterprises is low, the innovation capability is weak, the product supply is insufficient, and the brand construction has gaps. Faced with these problems, how to break through herself, she thinks that we should first establish brand awareness and focus on brand promotion; secondly, we should pay attention to the introduction of designer talents, constantly innovate breakthroughs, increase styles and enhance bargaining power. To solve the problem thoroughly, we need the guidance and support from the association and the government. She suggests setting up an industrial park or a creative park, so as to extend the industrial chain and form an industrial cluster.

"The company's development goals are not fast, stable, and expected to create a century old brand". Next step is to consider developing new Chinese clothing with local characteristics, and Shanxi Merchants' culture into product design.

Extended reading:

Shanxi Garment Association was established in 1986. In order to conform to the development of the industry, it was reorganized in June 2007. In 2018, the Shanxi clothing association started the preparatory brand Committee (the brand association of Shanxi clothing association). The chamber of commerce is directly affiliated to the Shanxi clothing association. Its purpose: to welcome agents, distributors and trustees of textile, clothing, clothing, shoes and hats, home textiles and related accessories that are willing to promote their own brands, as well as provincial, industrial and non-profit associations organized voluntarily by enterprises, institutions, affiliates and people related to trade and circulation.