Summit Forum On Sustainable Development Of Fashion Industry: New Label Of "Technology", "Fashion" And "Green" Fashion Industry Development

Slowing down the pace, returning to the source, pursuing quality and advocating green ideas are constantly penetrating into the consumer's understanding of fashion. New consumption forms such as green consumption concept and slow lifestyle emerge as the times require. "Technology", "fashion" and "green" have also become the new positioning and labels of China's textile and garment industry.

To explore the harmonious coexistence of man and nature, from the perspective of social responsibility and natural ecology, green innovation design on recyclable, degradable, renewable, low energy, low consumption and other aspects is becoming a new design opportunity and promoting fashion to change.

In May 17th, the Summit Forum on sustainable development of fashion industry was held in Shang Kun yuan 2018 China International Fashion week.

More than 200 representatives from relevant experts, scholars, business representatives and teachers and students in the industrial chain participated in the forum.

Zhang Qinghui, chairman of the China Fashion Designers Association, Yan Yan, director of the social responsibility Office of the China Textile Industry Federation, the founder of the left life brand, Lin Qi, executive director of the Hui Mei Group, vice chairman of the China Fashion Designers Association, Chen Wen, the designer of China Fashion Design Golden Summit, Lou Huiling, the vice president of the global fashion aesthetics area, Zhang Xiaolei, the new designer Zhang Huishan, the canadian designer, and Amelie Mongrain, creative director of Tush Skivvies, attended the forum.

This forum is hosted by Professor Zou You of Beijing Institute Of Fashion Technology.

"At present, sustainable fashion has become a common topic in the international industry and fashion industry. How to build an eco friendly sustainable fashion through sustainable design, sustainable production and sustainable consumption is an important direction for future fashion industry development."

During the fashion week of college students held a forum on sustainable fashion, Zhang Qinghui, the China Fashion Designers Association, said in his speech that the China International Fashion Week was founded in 2013 and has been an important window for Chinese design education. The active designers on this stage will surely be the backbone of the fashion industry in the future, and hope that they can establish the consciousness and idea of sustainable development, which will affect the development of the industry and influence more people in the future.

"Fashion development is rooted in the material expression of a long civilization and splendid culture, and it is the pursuit of fashion lifestyle and life philosophy."

Yan Yan, director of the office of social responsibility of China Textile Industry Federation, pointed out that through sustainable efforts and practices such as Adidas and UNIQLO, the sustainable fashion needs to be innovative, ecological and routine. Enterprises need to form a sustainable fashion ecosystem from design production itself, industrial chain upstream and downstream collaboration, and consumers' daily life and consumption consciousness.

"Landing in a sustainable fashion requires the industrial chain consensus and collaborative practice of social responsibility. We need to look up to the stars, grasp the direction, and take some action on the ground.

Yan Yan also pointed out that for sustainable fashion designers have to ask themselves two questions: "where are our fashions coming from?" "how should our fashion be expressed?"

What is sustainable fashion? Everyone has different understanding of this issue.

Founded in 2014, it has long been an advocate of traditional handwork and modern aesthetics. Lin Yu, the founder of "living on the left", has responded to her understanding of Chinese style with the creation of her own brand aesthetic space and her design.

"In the absence of demand, Chinese traditional handicrafts will eventually disappear. We pform fashion through the understanding of traditional costumes and handicrafts of Miao nationality, batik, filigree and other ethnic minorities in China, and endow them with new vitality through exhibitions, books and other forms, and carry out cultural inheritance."

Lin said that the development of traditional culture can not stay on the ornamental level, and there must be a healthy ecological chain and a supply and demand market for sustainable development.

"Sometimes, the earth has the oxygen, the earth has the oxygen, the material has the beauty, the work is ingenious, meets this deceased, only then is also good."

Lin Qi said that this is not only a design concept to persist in "living on the left", but also an ecological concept of harmony of all things.

Chen Wen, vice chairman of China Fashion Designers Association and designer of China Fashion Design Summit, put forward three aspects of sustainable fashion development: first, original brand and original design are important aspects of sustainable development; culture and design should be integrated into one; two, China is in the pition stage of new and old energy, to build green industrial chain under the new capacity mode, pay attention to the combination of technology and fashion; three, with the change of mainstream consumer groups, fashion lifestyle is crossing season, age, distance, occasion, and even gender, leading to new development mode of lifestyle through new fashion, new media and new retail.

"Reduce (reduce), reuse (reuse), recycle (recycle), restore (recover), redesign (redesign), and reproduce (remanufacture)."

Canadian designer and Tush Skivvies creative director Amelie Mongrain has been living in China for 21 years. She is concerned about the problems faced by China's fashion industry and puts forward the "6 R principle".

She believes that both designers and everyone in the fashion industry chain must memorize the "6 R principle".

Amelie said, "the era of fast fashion has passed, and now we should enter slow fashion."

When we measure a country's fashion culture, more attention is paid to its slow fashion from design to production.

When we turn a product into the hands of consumers, it should be a work of art.

So we have to make clear what consumers really want and make a purposeful production.

As a platform dedicated to original design, original designer's whole process, whole link and whole industry chain, efforts have been made to build a sustainable ecological platform for fashion industry.

In this forum, Lou Huiling, chairman of Shang Kunyuan global fashion aesthetics creative area, shared the theme of "going forward".

She pointed out that a recent study shows that 83% of the world's drinking water has been contaminated by billions of plastic particles contained in synthetic textiles in clothing, and the garment industry is becoming the second largest polluters in the world. Therefore, as an industry practitioner, it is necessary to have consciousness and responsibility to push.

Sustainable development.

"From the works of this college fashion week, many designers from the design concept,

The selection and use of technology have already been considered in this regard. As a platform for designers, Shang Kun is building on-demand, forward-looking, recyclable, production mode, new fashion industry ecological platform, providing sustainable development fashion industry R & D center through surface accessories Center, proofing center, future factory, green color marketing and so on, and building a sustainable lifestyle.

Zhang Xiaolei, deputy general manager of Lan Jing group (Shanghai) Limited, said that the understanding of sustainable development is mainly from two challenges: limited resources, limited environmental capacity and the contradiction between meeting the growing demand. Therefore, as a leading enterprise in the industry chain, the leading enterprises must produce high environmental standards with self-discipline. Therefore, in view of the high pollution problem of viscose fiber, Lan Jing has developed the highest environmental protection standard viscose fiber, "rayon fiber".

In the final panel discussion session, what are the possible business opportunities for the sustainable fashion concept and the possible changes in the future of sustainable fashion? What are the obstacles to the sustainable development of China's fashion industry and how to turn sustainability into a demand?

For Sustainability

In the future, guests agree that the sustainable development of China's fashion industry already has a good industrial foundation, and the consumers of the millennial generation have more understanding and desire for environmental protection. Therefore, this is a good time to promote sustainable fashion.

But on the other hand, there are also some obstacles in the sustainable development of China's fashion industry, first of all, awareness and ideas.

Sustainable development is inseparable from a complete industrial chain constructed by culture, manufacturing, design, and consumers. It is not a single link of value chain that can be realized. Instead, more resources and links are needed to support each other. Therefore, guests are also calling for more industry practitioners to put more ideas and resources into sustainable fashion, turn consciousness into action, action into landing, and promote horizontal integration of industries and technologies and resources to promote the progress of the whole social environment in sustainable development.