The Three Points Can Not Be Ignored In The Field Of Intelligent Technology.

Human life is inseparable from the four basic fields of clothing, food and shelter. With the development and application of AI technology, smart food, smart home and travel areas are closely related to intelligence.

The concept of smart clothing can actually be traced back to 2015, but it is still not mainstream.

But in the face of intellectualization in various fields, it may be time to see whether the application of certain intelligent technologies will make the field of clothing no longer silent.

Traditionally, traditional clothing companies have not been able to avoid excessive inventory, high cost, brand aging and lack of creativity in design so that they can hardly grasp the hearts of the millennial generation.

The reason why the garment industry is quiet is that it is too mature, and all internal management and operation systems are very mature.

Comprehensive analysis of various factors, China's clothing industry mainly presents the following five characteristics:

1, size and output. According to the statistics of the National Bureau of statistics, the total retail sales of clothing consumer goods in 2017 amounted to 14557 billion yuan, up 7.8% over the same period last year. The online retail sales of physical goods in China amounted to 54806 billion yuan, up 28% over the same period last year, accounting for 15% of the total retail sales of consumer goods (12.6% in the same period last year), and the online retail sales of clothing products increased 20.3% over the same period last year (18.1% over the same period last year).

2, the operation process is long. With the development of Internet and technology, garment factories gradually reduce time and efficiency in processing.

But the birth of a good product requires a long cycle from spinning, selecting fabrics, weaving, printing and dyeing to finished products.

This cycle is strongly contrasted with the short cycle of fashion.

3, cluster development. China's clothing industry is mostly concentrated in the southern region and the surrounding Bohai region. As the three major economic circles, the garment industry is developing as a radiation center, and a regional industrial cluster with a well-known product is formed around the professional market, export advantages and leading enterprises.

4, the epidemic cycle is short, in other words, it is difficult to grasp the fast changing epidemic period.

After all, the rapid pace of life and the rapid change of fashion need to shorten the cycle to cope with these changes. Otherwise, it is difficult to grasp the rhythm and difference. When one is also shown in the fashion season, this rapid change has brought unlimited opportunities to the garment industry, and has also brought risks and instability to the business.

5, it is no longer limited to cover up the cold and extend to the aesthetic meaning and cultural value. For example, the tide brand area which has been contacted before is the representative of a small market. In fact, the emergence and popularity of the tide card is in line with the consumption psychology and demand of the new generation of consumers in China. This reflects the trend culture is accepted and recognized in China, and in the deeper level, it is actually the intersection and integration of culture.

The above points are not only the current situation of the apparel industry, but also a heavy factor for the industry. The development of the garment industry can not be separated from the three components of design, production and sales.

If we can introduce technology, landing through new technology in the above three parts, it will bring some meaning to the whole chain of clothing.

Design: from fashion show to consumer experience

To change a thing needs to find its source to pform, and the design as a head link in the apparel industry chain needs to be changed.

The development of science and technology is changing the fashion and fashion industry gradually. From manual clothing to mechanical clothing, from the early design sketches to the mechanized sewing tailoring process, including fine crafted technology, all are affected by science and technology.

Last year's fashion week, fashion designers and the latest product launch and display platform of fashion brands, such as last year, Intel made an intelligent concept package with fashion brand TOME in New York fashion week, and the fashion of science and technology + clothing displayed on fashion week, including lazy clothes, smart clothing and intelligent breast monitoring bra.

Although today's clothing is no longer satisfied with covering the body and protecting the cold, it also emphasizes individuation and customization.

Insiders believe that clothing

It's mainly fashion, small batch and customization.

Big data can extract fashion elements, inspire design inspiration, and automatically design fashionable products. Small batch and customization need digital technology to support them.

In March this year, vip.com was committed to personalized fashion customization solutions 3D+AI garment customization technology in Guangzhou, clothing customization or regarded as a potential market to open up. The emergence of customized technology may be beneficial for the apparel industry to integrate supply chain, realize flexible production, and reconstruct the traditional business mode of "people's freight yard".

The characteristics of customization also spawned the birth of the flexible supply chain.

Production: from mass production to flexible supply chain

One of the characteristics of China's clothing industry as a whole is mass production, which leads to high storage problems for a long time.

In fact, the concept of "flexible supply chain" has existed for many years, but it is difficult to fundamentally solve the problem of supply chain.

Sinbad CEO wind has mentioned the two core problems of supply chain: first, inventory is not coming, and two is quality.

Mass production leads to high inventory, quantity and quality are difficult to guarantee.

Therefore, small batch production and flexible supply chain are becoming the characteristics of garment industry.

However, Fang Jianhua, founder of Yin man, once said: "the domestic garment industry is developing in an overall way. No matter it is the consumer or the brand side, the requirements for product quality and design ability have been improved unprecedentedly. This also means that the producers of garment manufacturing have put forward higher requirements.

But as industrial workers grow older, many young people are reluctant to enter the industry.

This is a challenge for the whole industry. "

Social development drives the whole industry to move forward. Production needs to be accelerated so that we can catch the epidemic stage at the first time and harvest a group of consumers. In addition, we must ensure quality.

Sales: from weak sense store to smart store

Marketing is marketing. Your product is sold online or in stores. It is inseparable from the use of correct, reasonable and attractive marketing means to enable consumers to know and willing to buy.

Domestic online traffic is basically in the hands of Alibaba, Jingdong, Suning and other electric business enterprises. It seems unlikely that players who want to find new ways on the Internet will reappear.

However, the sudden outbreak of WeChat's small program may bring about a new round of changes. Vip.com accepted the joint investment of Tencent and Jingdong before, and has recently launched the small program entry. The listed clothing enterprise Hai Lan's home has also been successfully launched on WeChat's small program.

Of course, with the continuous eruption of this tuyere, it may not be easy for garment enterprises to give up the channel of small programs.

In addition, with the development of clothing business, virtual fitting technology is becoming more and more prominent. From Taobao's 360 degree virtual fitting test, UNIQLO online virtual fitting, to the recent Jingdong launched by Jingdong, the virtual fitting APP is emerging one after another, and these small APP need to collect a large amount of user data and analyze the market.

The Jingdong's virtual fitting function not only solves the problem of buying clothes online, but also plans to apply the system to offline. Users use this system to create a completely mirrored figure, face and hairstyle, so that they can quickly try different clothes and even try to dress hundreds of clothes in the shop, and quickly choose their own styles and collocation strategies. In addition, through the virtual fitting scheme, the brand can help users to accumulate user data to fill in the blanks of the offline data and complete the accurate production and development, and the brand operators can make use of these data to achieve the continuous tracking of brand data.

Although online shopping has become the mainstream, the business of traditional offline stores can not be ignored.

China's traditional clothing listed companies basically rose from below the line and wind and rain for decades.

Just facing the disadvantage of serious brand aging, coupled with the fast fashion brands abroad and domestic clothing brands coming in again, they are once again attacking the traditional clothing enterprises.

So billion euro believes that offline stores as a facade is directly facing consumers at the end, first of all, though traditional.

Enterprises have the advantage of high brand awareness, long history and deep ploughing the domestic market, but the old style, the backward marketing and the outdated stores are lagging behind the emerging brands. In recent years, the closure of a large number of stores can be corroborated.

The millennial generation and the 00 generation are becoming the main force of the new generation. They advocate individuality, freedom and vitality.

If the company can see long-term interests, it should seize the new batch of consumer groups as early as possible, and cultivate them into their own customers.

So billion Europe found that the pformation and upgrading of offline stores is also urgent. For example, in September 2017, the company focused on 3D+AI technology development and application of "cloud dream technology" and Ali cooperation in Zibo, Shandong, landing a virtual fitting of smart stores, it is understood that in this shop, "cloud dream" provides intelligent clothing equipment with virtual fitting experience, shopping guide, clothing matching suggestions and other functions.

In addition, in February 2nd this year, Jingdong and Feng's Retail Group signed a strategic cooperation agreement in Beijing. According to the agreement, the two sides will jointly build AI unbounded retail center, and cooperate in the two directions of artificial intelligence platform and intelligent retail.

The two sides jointly develop an end-to-end integrated system that can manage goods, prices, inventory and order, and really connect the upstream suppliers, terminal distributors and consumers.

In addition, the two sides will also help the clothing and other retail businesses to further optimize the user experience through artificial intelligence driven virtual fitting, unmanned stores, intelligent shopping assistant and other solutions.

Earlier this year

The brand ZARA opened the first intelligent store in the United States. It is understood that the self-service settlement system is used in the store, and the smart mirror in the store can scan the two-dimensional code of goods through the RFID technology, and achieve further information support for customers to buy or wear. Some people say that this flash shop has opened up a possibility of unmanned clothing store for the future, while no one retails in China today.

Can shop dream come true?

The common example of the above cases is to use technology to pform the next store of clothing line, and bring new shopping experience to consumers through technology application.

I dare not say that technology can be caught up in the clothing industry in a short time. Insiders say that the combination of new technology and clothing is an inevitable trend in the future, but at present, it is more in the conceptual stage.

Cloud dream CEO Dong Bo told billion euro, in the context of new retail, AI technology and big data will be given to costumes.

Bring about great reform.

For example, the smart fitting mirror of offline store can quickly acquire the full dimension body data of consumers and establish the user digital model. Through the user ID bundled with face recognition technology, accurate personalized clothing recommendation and virtual fitting can be realized.

And everything from fitting to buying, from offline to online will also be precipitated into data, so as to optimize the supply chain management from design to production, and satisfy thousands of thousands of personalized consumption needs.

So in the silence of the clothing industry can no longer be quiet, the promotion of artificial intelligence can bring change to the clothing industry and bring practical changes also need time test and technology more mature.