Zegna, A Global Luxury Brand Sponsor, Will Create A New And Fashionable Public Image For The National Brand.

Recently, the China Football Association's China team and official partners, the global luxury.

Brand Zegna announced that the outstanding star starring project was officially launched.

Gildo Zegna, chief executive, was interviewed by the media.

Zegna CEO Gildo Zegna

Q: we see that the Chinese team and Zegna jointly launched the "outstanding star starring program" project. Three teenager players were lucky to get the opportunity to study in Italy. How do you view this starlit plan?

Gildo Zegna: China is an important market for Zegna. We are very honored to be the official partner of China Football Association's China team.

Zegna has been supporting young talents worldwide.

We emphasize the successive generation of Zegna brand spirit. Young footballers are the future of Chinese football. We should focus on the future and look forward to the future. At this point, Zegna and the China Football Association China team cooperate with each other to launch the project of outstanding star starring. We will open the door to international football for the new generation of Chinese players with international vocational training and help them broaden their horizons and forge psychological quality.

Besides, I am very glad to have Mr. Lippi's accession. This is a very meaningful project.

Q: in the past two years, we have seen more and more leisure and young product choices of Zegna. Is there any connection between the change of style and the depth of CFA cooperation?

Gildo Zegna: as you know, in 2017, the famous designer Alessandro Sartori returned and became the art director of Zegna group.

He led Zegna to make new artistic styles.

Trend.

I am glad that you have found this change, which means that young people like this new style very much.

Zegna is committed to building modern men's wardrobes, enhancing their confidence and stimulating their enthusiasm.

We are delighted to bring Zegna's Italian style dress experience to China Football Association China team.

Q: we saw that Zegna launched the "epiphany moment" image project in 2017. This time it was seen that Yang Chen and Li Zheng were invited together. The content of the video was very inspiring to us. What kind of opportunity is it that Zegna wants to invite two people to take such a video?

Gildo Zegna: becoming the official partner of China Football Association's China team is a "epiphany moment" for both sides.

As part of this international exchange, we invited Yang Chen, former member of the Chinese national men's football team, and Li Zheng, a member of China's U23 National Men's soccer team, to share their wonderful story of "epiphany moment" in their careers and to express their hope for the future development of Chinese football.

Yang Chen, the first person in China's five major league matches, is the pioneer and model of Chinese football. After retirement, he served as a leader and assistant coach in Jiangsu's sainty, Guizhou people's and Beijing North control clubs, aiming to cultivate the future of Chinese football.

As the active member of China's U23 national football team, Li Zheng is the backbone of Chinese football.

The two generation of Chinese football players' moments of insight and their dialogue highlight the expectations and prospects for the future of Chinese football. This coincides with the spirit of inheritance that Zegna has always respected. In this "visual moment" video clip, audiences can listen to the wonderful stories of Yang Chen and Li Zheng's career Epiphany, so as to convey the expectations of the future of Chinese football and open the project of outstanding star starring, helping to cultivate the future of Chinese football.

Q: in 2016, Zegna officially became the official partner of China's national men's football team and China's national men's U22/23 football team, and then provided OTC outfits and casual wear for two teams. Would you like to ask about the theme of football after that? Do our fans have the opportunity to buy clothes?

Gildo Zegna: Zegna and the China Football Association China team has established official cooperation since 2016. They have provided OTC outfits and casual wear for the Chinese national men's football team and the Chinese national U22/U23 football team. Through the conclusion of the partnership, they have created a new and fashionable public image, established self-confidence and aroused enthusiasm to meet the more wonderful things in life.

Zegna is actively preparing for a new custom series for the Chinese national men's football team and the Chinese national men's U22/23 football team, and will be released at the end of this year (2018).