Children'S Clothing Industry Growth Rate Is Higher, Industry Concentration Is Expected To Gradually Improve.

Children's clothing, referred to as children's clothing, refers to clothing suitable for children.

According to age, including babies.

Children's clothing, children's clothing, Chinese children's clothing, dresses and so on.

It also includes campus clothing and so on.

According to the type of clothing, it can be divided into two categories: uniforms, jackets, trousers, sweaters, suits, T-Shirts, shoes, etc.

Children's clothing material requirements are higher than adults, not only good-looking, but also comfortable to wear, the key is the quality of children's clothing must be guaranteed, can not damage children's health, this is a point of concern for every parent.

Children's clothing covers all the clothes of a 0-16 year old age group.

According to age, children's clothing market is divided into baby clothing, children's clothing, children's wear, children's wear, children's wear, juvenile clothing, etc. according to the price, material, function, quality and design of children's clothing, it is divided into high-end children's wear market, middle and high-end children's wear market and low-end children's wear market.

Children's wear industry is in a boom stage, with a higher growth rate.

According to the data of the market demand and investment forecast analysis of the high-end children's clothing industry released by the foresight Industry Research Institute, the size of the children's wear market in China in 2016 is about 145 billion yuan. It is estimated that the compound growth rate of children's wear industry is about 6.3% in the 2016-2021 years, which is faster than the compound speed increase of 4.6% in the overall clothing market.

The growth of children's clothing is faster than that of the children's clothing market.

In 2016, the size of children's clothing (0-3 years old) and children's wear (4-14 years old) were 27 billion 300 million yuan and 117 billion 700 million yuan, respectively, accounting for 81.16%.

From the perspective of growth rate, the policy of second child policy was released in 2013, and the number of newborns gradually increased, resulting in an increase in inflection point for children's clothing growth. In 2016, the retail sales of children's clothing increased by 12%, while the growth rate of children's clothing was higher than that of children's clothing (5%).

With the growth of newborn babies, the future is expected to be pmitted to children's clothing.

Children's clothing industry scale and year-on-year growth rate (%)

Data source: public data sorting

Per capita consumption of children's clothing in China

Compared with other developed countries, the per capita consumption of children's clothing in China is still lagging behind.

2016 China

The per capita consumption is only 16 US dollars, about 1/4 of Japan's per capita consumption and 1/8 of per capita consumption in the United Kingdom.

In recent years, the per capita disposable income of residents has been increasing, and the level of consumption has also increased.

At the same time, the outlook Industry Research Institute shows that 80 of the 90% of the group has reached over 85.9%.

Most of these groups are single children. They grow up in a relatively superior and relaxed economic environment. They have a certain pursuit of quality of life and maintain the concept of childbearing.

The mainstream 4+2+1 family structure in China provides the basis for wealth accumulation for two generations of children's consumption expenditure. Children's clothing, as a relatively large category of children's consumption, will benefit from this upgrading of consumption.

Per capita consumption of children's clothing in 2016 (US dollar / person)

Data source: public data sorting

The children's clothing industry with high boom and fast growing period has attracted the attention of many garment enterprises.

In addition to the emergence of professional children's wear brands, sports and sports brands are fast.

Brand, casual wear brand and other adult clothing brands have also stepped up the children's market, intensified the competition of the industry, and formed the situation of multi brand competition at home and abroad.

At present, there are many participants in the market of children's wear in China, the quality is uneven, the market is still immature, and the degree of concentration is low.

In the long run, compared with other clothing subdivision industries, children's clothing is more stringent for the quality and functionality of the products. This consumption characteristic determines that excellent children's clothing enterprises are expected to achieve brand sedimentation and obtain continuous leading edge, and the industry concentration degree is expected to gradually improve.

In the short term, many participants are actively entering children's wear.

In the next few years, competition in the industry will become more intense. So in the short term, the pace of leading market share may be relatively slow.

Prospects for China's high-end children's wear market

High end children's clothing is an important part of children's wear market. Taking into account the fact that high-end children's clothing is mainly consumed by middle and high-end income families, the scale of China's high-end children's wear market has also exceeded 30 billion yuan. The children's wear market has great development space in the coming years. Some domestic enterprises and foreign enterprises generally take a good view of the development prospects of children's wear market and begin to run into children's clothing business.

Children's clothing industry is still in its early stage of development in China.

At this stage, the establishment of the first mover advantage brought about by the scale growth is very important.