The Performance Of 20 Local Listed Apparel Companies PK Who Was The Best In 2017?

In recent years, clothing retailing is getting cold. In 2017, the performance of the 20 local listed apparel enterprises is obviously warmer. So who will earn enough money?

According to statistics, in 2017, the retail sales of 100 general merchandise stores increased by 2.8%, of which retail sales increased by 4.3%, and the growth rate and growth rate of retail sales were higher than that of the whole retail business, ending the five year growth trend.

With the cold weather of Garment Retailing in recent years, after being suppressed by other formats in the shopping center, the major domestic clothing brands have made every effort to win the market, and strive to revive and occupy the market hegemony again.

Therefore, "Lian Shang net" took stock of the performance of 20 domestic clothing brands in 2017, and analyzed what changes they made last year. What strategic adjustment direction did they have for the unknown 2018?

Women's wear:

1, La Natsu Bell

2017 revenue growth of 5.2%, crazy shop mode

In October 9, 2014, La Natsu Bell group's parent company, Shanghai La Natsu Bell dress Limited by Share Ltd, was listed on the main board of Hongkong stock exchange. In September 25, 2017, it was listed on the main board of Shanghai stock exchange and became the first A+H clothing company in China.

In 2017, La Natsu Bell achieved a total revenue of 8 billion 999 million yuan, an increase of 5.2% over the same period, and a net profit of 499 million yuan attributable to shareholders of listed companies, down 6.29% from the same period last year.

La Natsu Bell said the company's revenue growth was mainly due to the growth of revenue from monopoly channels and online platforms.

La Natsu Bell, who has nearly 20 brands in the whole country, ushered in the highest historical level of business revenue.

Among them, the main clothing brand La Chapelle achieved operating income of 2 billion 228 million yuan, down 1.05%, accounting for 24.8%; Puella operating income of 1 billion 833 million yuan, down 10.03%, accounting for 20.37%, the two largest women's clothing brand income decline is due to the department store's special business performance is not good;

Men's wear, children's wear and investment cooperative brand income accounted for a steady increase.

At present, La Natsu Bell has nearly 20 brands, including women's clothing brands: La Chapelle, Puella, Candie's, 7m and La Babit; mass fashion men's wear brands: POTE, etc.; children's wear brand: 8eM (original La Chapelle Kids); multiple online and offline brands: through self-cultivation and development, external holding merger, and so on.

By the end of 2017, the company had 9448 offline stores, and the city layout was dominated by two or three line cities. The proportion of stores was more than 2/3. From the perspective of channel type, there were 5707 counters, 3728 franchised stores, 13 stores, and 541 stores in 2017, 6.1% more than those at the end of 2016.

In 2018, La Natsu Bell will continue to promote the 52 week plan, establish a standardized terminal retail outlets operation system, continue to deepen the application of RFID system in stores, expand investment and acquisition and store network to expand the trend, continue to increase the proportion of shopping center stores, and plan to achieve 10 billion yuan of business income.

2. Pacific bird

2017 revenue growth of 12.99% net profit increased by 6.72%

Taiping bird realized operating income of 7 billion 142 million yuan in 2017, an increase of 12.99% over the same period last year, and the net profit of shareholders belonging to the company was 456 million yuan, an increase of 6.72% over the same period last year.

In 2017, the retail sales of Taiping bird clothing amounted to 10 billion 463 million yuan, an increase of 5.74% over the same period, of which PEACEBIRD retail sales of women's clothing totaled 3 billion 940 million yuan, an increase of 3.85% compared with the same period last year. The total retail sales of PEACEBIRD men's clothing amounted to 3 billion 738 million yuan, an increase of 5.56% over the same period last year, accounting for 73.38% of the total retail sales.

Mini Peace children's wear retail sales of 1 billion 42 million yuan, an increase of 39.31% over the same period, MATERIAL GIRL women's clothing retail sales of 251 million yuan, an increase of 59.38% over the same period last year.

As of December 31, 2017, Taiping bird clothing ran 1271 Direct stores, which accounted for 65.12% of the revenue. The total number of stores in the group was reduced by 4251 by 28, with 1226 new outlets opening and 1254 closed.

Last September, Taiping bird clothing and Alibaba's Tmall reached a new cooperative strategy of retail strategy. The two sides intend to carry out new retail strategic cooperation in the field of brand building, big data application, consumer operation and online channel integration and international market development.

The future group will continue to promote the integration of online and offline channels, and continue to explore and cooperate with Tmall in the new retail business. On the basis of the original O2O project, it will expand the interaction between the offline stores and online retail outlets, and open up new businesses such as store purchase, store purchase and so on through commodities, payment and other dimensions.

The group is cautiously optimistic about the 2018 fiscal year. Its business revenue will be recorded at 8 billion 400 million yuan, and net profit will rise to 650 million yuan, with a planned net increase of 600 stores.

3, Vigna S

2017 revenue surged 245% net profit growth of 89.32%

In 2017, the company achieved operating income of 2 billion 564 million yuan, an increase of 244.5% over the same period, and a net profit attributable to shareholders of listed companies was 190 million yuan, an increase of 89.32% over the same period last year.

In addition, the proportion of electricity supplier income increased significantly, during the reporting period, Vigna silk sales revenue of 356 million, accounting for 13.91% of total revenue, and accounted for only 9.84% in 2016.

Vigna S's main business is clothing design, production and sales. In January 2017, Wien Nash bought Teenie Weenie, a clothing brand of Korean clothing group, and incorporated Teenie Weenie brand business into the consolidated financial statements of listed companies.

Thus forming the three main brands: VGRASS, cloud brocade and TEENIE WEENIE.

Vigna S said that the strong growth in performance was mainly due to the acquisition of Tennie Weenie last year.

Data show that Teenie Weenie brand contributed 1 billion 744 million yuan of revenue, accounting for about 68% of total revenue.

During the reporting period, the main brand VGRASS revenue was about 792 million, up 10.52% from the same period last year, and the gross profit margin decreased by 0.19 percentage points.

The unit price of product tags increased by about 18% over the same period last year, and the unit price of sales increased by more than 20% over the same period. The average single store income increased by nearly 30% over the same period last year.

In the future, we will continue to implement the strategy of VGRASS brand mention, focus on high-end channels in store expansion, close down the low-end shops that are not consistent with the brand image, and set up shops with the same area of the international luxury brands in the high-end shopping centers of the first tier cities.

Due to the bonus of the second child policy, its TEENIE WEENIE will use its advantage cartoon and differentiation ability to match the market, and the brand of infant children's clothing will be launched. In 2018, a large number of new shops will be planned to seize the market of baby's children's clothing.

4, long posture

Acquisition business driven revenue rose 72.10%

In 2017, under the driving of the acquisition business, the revenue rose by 72.10% to 2 billion 353 million 900 thousand yuan, and net profit increased 17.07% to 192 million yuan.

During the period, the women's clothing business revenue of the group was 1 billion 117 million 500 thousand yuan, an increase of 14.36% over the same period.

The group said that its fashionable women's clothing is closely following the market consumption demand, and by adjusting the channel layout and marketing innovation in an environment of market consumption, it will continuously enhance the comprehensive operation ability and brand impact of online, offline, and offline collaboration by strengthening the younger generation of products and the sense of fashion.

As of the end of 2017, there were 454 shops in the group, closed down 72 low efficiency stores, 81 new stores, and a large number of new stores in Rhine and fifth quarter, while Marie was shrinking all over the market.

With the upgrading of the consumption capacity of the three or four tier cities, in 2017, the group moved to promote the channel settlement of the three or four line cities and the Rhine brand.

5, Jiangnan cloth

Revenue 1 billion 654 million yuan net profit rose 67%

According to Jiangnan Buyi announces its interim results announcement for the 6 months ended December 31, 2017, the company achieved a total revenue of 1 billion 654 million yuan, an increase of 26.2% over the same period last year, and net profit increased by 36.8% compared to the same period last year, which was 312 million yuan.

The increase in revenue is mainly due to the expansion of the retail network and the increase of retail outlets compared with the same stores.

Last year, the total number of independent retail stores in the southern part of the Yangtze River has increased from 1591 in June 30, 2017 to 1768 in December 31, 2017, and 80 overseas outlets.

2018 in the first half of the financial year, the brand of Jiangnan cloth clothing has been increased to varying degrees.

Among them, the main brand JNBY products revenue growth continued to accelerate, an increase of 23.2% to 970 million yuan.

In 2016, the youth designer brand Pomme de terre (Peng MA) products and designer household products brand JNBYHOME products recorded 19 billion 800 million yuan and 3 million 436 thousand yuan respectively, with an increase of 201.4% and 730% over the same period.

In the 2018 fiscal year, there will be 200-250 retail outlets in the southern part of the Yangtze River, most of which are located in the two or three tier cities in the mainland. Hongkong will also become one of the key markets for the group's future development.

Underwear brand:

6, urban beauty

Revenue and net profit both rose.

In the fiscal year ending December 2017, urban beauty income rose 0.7% to 4 billion 542 million yuan, operating profit rose 37.4% to 420 million yuan, net profit rose 31% to 317 million yuan, gross profit margin was affected by the purchase price of raw materials and sales of unmarketable inventory and other measures and slightly reduced to 43.2%.

By category:

Sales of bra products increased by 11.9% to 2 billion 285 million yuan, or 50.3% of total sales, and sales of underwear products rose 14.8% to 818 million yuan, accounting for 18% of total sales. Sales of pajamas and household clothing decreased 18.4% to 532 million yuan, accounting for 11.7% of total sales. Sales of thermal clothing decreased by 21.4% to 457 million yuan, accounting for the total sales volume; other products decreased from sales to Yuan Yuan, accounting for the total sales volume.

As of the end of the reporting period, there were 7181 stores in urban beauty, of which 1290 were direct stores, 5891 were franchised stores, and 7250 were employees.

In May 5th last year, the city beauty offered shares to Fosun international, the latter subscribed 240 million shares with 2.5 Hong Kong dollars, and became the second largest shareholder of urban beauty after the issue of shares, which accounted for 11.18% of the shares.

It is noteworthy that, at the same time of releasing the earnings report, the city beauty announced that its wholly-owned Tianjin city beauty and its wholly owned subsidiary Shanghai kappa Kappa, a joint venture company in China, will produce and sell men's body clothing and women's sports underwear in China.

The registered capital of the joint venture company is 20 million yuan, and Tianjin urban beauty invested 15 million yuan, accounting for 75%; Shanghai kappa invested 5 million yuan, accounting for 25%.

This also means that the group will continue to improve its core competitiveness in order to maintain its sustainable development capability while diversifying its development.

In May 2017, urban beauty signed a strategic cooperation agreement with Kimuratan Corporation, a Japanese listed company. The city beauty became the exclusive online dealer of KimuratanCorporation's two baby clothing brand "love design" and children's wear brand "BIQUETTE (Bekat)" in the mainland of China.

Urban beauty in 2017, the revenue of e-commerce channels was 543 million yuan, accounting for 11.95% of total revenue.

Entering the 2018, urban beauty continues to increase the electricity supplier channel, and its cooperation with Jingdong platform is gradually deepening. In February 7, 2018, the two sides jointly set up a fashion industry fund with a scale of 1 billion yuan, investing in close clothing and upstream and downstream industries.

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Men's wear:

7. The home of Hai Lan

Revenue was 18 billion 200 million in 2017, and nearly 200 new shopping centers in one year.

Hai Lan's home business income in 2017 was 18 billion 200 million yuan, an increase of 7.06% over the same period last year. Net profit attributable to shareholders of listed companies was 3 billion 329 million yuan, an increase of 6.6% over the same period last year.

Among them, the main brand "Hai Lan Jia" business income increased by 5.18% to 14 billion 758 million yuan over last year, the women's clothing brand "love rabbit" main business revenue increased 75.46% to 895 million yuan compared with last year, business professional dress "San Keno" to achieve the main business income increased 15.50% to 1 billion 880 million yuan compared with last year, online business to achieve main business income 1 billion 54 million yuan.

Hai Lan home said that the company currently has "Hai Lan home", "love rabbit", "San Keno" and other clothing brands, of which "Hai Lan home" is located in the business, fashion, leisure and popular high quality men's wear, "love rabbit" is located in fashion, leisure style urban women's clothing, "San Keno" is positioned in tailored business clothing.

The company's products include men's wear, women's wear, children's wear, accessories and household products.

Hai Lan home said that the main thing that the company did in 2017 was to build a multi consumer brand management platform around the fashion apparel industry, and promote multi brand strategy, multi category development and full channel layout.

In 2017, the company opened 1054 stores, closed 505 stores, and increased 549 by the end of 2017. At the end of 2017, the total number of stores was 5792, of which 4503 were "Hai Lan Jia" brand, 1050 were "Ai Ju rabbit", and 239 were other brands.

In order to build a multi brand management platform and layout the domestic fashion consumption "ecological circle", Hai Lan's home in 2017 accelerated the pace of investment and acquisition.

Through equity purchase and capital increase, the company has acquired some of the shares of Sean, John, Hongkong Co., Limited and so on.

With regard to this year's business development plan, Hai Lan's family intends to continue to open new stores, of which Hai Lan's family store has a net increase of 400, and AI Ju rabbit store has a net increase of 300, and continues to accelerate the development of women's clothing business.

And plans to continue to invest in mergers and acquisitions around the garment industry, mining investment targets in line with the company's strategic objectives.

8, YOUNGOR

In 2017, both net profit and net profit declined.

In 2017, YOUNGOR achieved a total revenue of 9 billion 894 million yuan, down 33.58% from the same period last year, and realized operating profit of 734 million yuan, a decrease of 83.36% compared to the same period last year, with a total profit of 859 million yuan, a decrease of 81.2% over the same period last year.

The company's net profit attributable to shareholders of listed companies was 355 million yuan, down 90.37% from the same period last year. It was mainly affected by the preparation of CITIC assets impairment, which was 90.36% lower than that of the same period last year. The net profit of excluding the non recurring gains and losses attributable to shareholders of listed companies was 3 billion 13 million yuan, an increase of 25.93% over the same period last year.

The performance can be roughly divided into three parts:

1, the apparel sector completed business income of 4 billion 907 million yuan, an increase of 9.95% over the same period last year (of which 4 billion 811 million yuan of brand clothing was completed, an increase of 12.56% over the same period last year). Net profit attributable to shareholders of listed companies was 744 million yuan, an increase of 35.92% over the same period last year.

2, the real estate sector completed business income of 4 billion 891 million yuan, affected by industry cyclical factors, 52.35% lower than the same period last year (including 4 billion 618 million yuan in real estate development business, 53.27% lower than the same period last year); net profit attributable to shareholders of listed companies was 1 billion 268 million yuan, a decrease of 15.91% over the same period last year; the realization of pre-sale income of 8 billion 607 million yuan (the size of the contract, the proportion of cooperation projects according to the proportion of interests), a 47.28% increase over the same period last year.

3, the investment income of the investment business reached 3 billion 24 million yuan, 6.23% lower than the same period last year. The net profit of the shareholders attributable to the listed company was -16.72 billion yuan, which was 200.94% yuan lower than that of the same period last year, the amount of 3 billion 308 million yuan being invested in the impairment of CITIC assets.

YOUNGOR stressed that the main garment industry will return to the garment industry in the next five years, and will invest large amounts of funds to enhance brand upgrading in many ways.

Li Rucheng, chairman of YOUNGOR group, also said that if YOUNGOR really wants to be bigger and stronger, clothing is the core.

In the context of the current pcript, the future development of YOUNGOR, which focuses on the main industry, is worth more attention.

9, Giordano

Sales increased 5.2% in 2017, and profits surged.

As of December 31, 2017, Giordano international sales in 2017 reached HK $5 billion 412 million (about 4 billion 380 million yuan), an increase of 5.2% over the same period in 2016, and the profit attributable to shareholders was HK $500 million (404 million yuan), an increase of 15.2% over 2016.

The combined gross profit margin was 59.5%.

From the point of view of sales channels, entities are still the main business of Giordano, with a total sales of 80.7%, a total of HK $4 billion 366 million (about 3 billion 530 million yuan), an increase of 4.1% over the same period last year.

E-commerce contributed HK $310 million (HK $250 million), accounting for 5.7%.

It is worth noting that the growth rate of e-commerce is as high as 31.4%.

By category:

Giordano international has many brands including Giordano and Giordano Junior, Giordano Ladies, BSX, and other owned and licensed brands.

The network has reached 2414, of which 1268 are independent stores.

Most stores are located in Greater China, South Korea, Southeast Asia and the Middle East.

In 2017, a total of 17 stores were added.

The core Giordano brand accounted for 88.1% of the total brand sales. During the year, the high-end women's clothing brand Giordano Ladies stores reached 79 stores, with a total sales volume of HK $423 million, an increase of 5.5% compared with 2016. The comparable sales and gross profit of men's clothing increased by 5.8% and 5.4% respectively; the growth of children's clothing business was the strongest, which was 16.1% and 19.3% higher than that of store sales and gross profit respectively.

For the future, Giordano said that the outlook for the mainland of China remained optimistic in 2018. The main focus of Future Ltd is China's two pronged expansion plan, namely e-commerce and franchising.

In terms of channels, in addition to continuing to upgrade the group's Direct stores, management is also committed to using the proven mode in mainland China to rapidly develop e-commerce in all markets.

10, seven wolves

Double digit growth in revenue and net profit

According to the 2017 performance report released by the seven wolves, the company's operating income rose by 16.76% to 3 billion 82 million yuan over the same period, and net income rose 17.78% to 314 million yuan over the same period.

Among them, the clothing business in the first half of 2017 sales increased by 12.12% to 1 billion 278 million yuan, driven by double-digit growth in the first half of the year, and sales of other products increased 39.11% to 465 million yuan, up 39.11% from the same period last year, and jumped to the highest proportion of total revenue.

Industry analysis of seven wolves performance continued recovery trend, and profits to maintain the two digit growth is in line with expectations.

In order to enter the international market, the seven wolves hatched the trendy brand "WolfTotem". Last year, it opened its first store in Shanghai and appeared in the 2018 spring summer Milan fashion week. Currently, it is mainly stationed in the buyer's shop, and at the same time, it has reached the cooperation intention with the boutique buyers in more than 20 countries and regions of the world, and will open shops in the second tier cities in China.

In August 2017, the seven wolves bought part of the equity of the French luxury brand designer Karl Lagerfeld Greater China Development Limited for 320 million 400 thousand yuan to acquire the brand and sales channel of KarlLagerfeld in Greater China, so as to get involved in the international light luxury clothing market.

11, good news birds

Net profit rose by more than 106.71%, brand strategy promoted growth

The 2017 annual report shows that the company achieved operating income of 2 billion 601 million yuan in 2017, an increase of 29.52% over the same period last year, and realized a net profit of 25 million 928 thousand and 800 yuan attributable to shareholders of listed companies, an increase of 106.71% over the same period last year.

The main business revenue of the company reached 2 billion 462 million yuan, up 30.39% over the same period last year.

Newspaper bird said that the main factor in revenue growth was the increase in the number of outlets, and the sales growth of the main brands, such as wedding birds, HAZZYS, and treasure birds.

In view of this, the multi brand strategy of the Phoenix bird has promoted the growth of the company's performance.

The product category includes Western style clothes, western trousers, shirts, jackets, sweaters, casual pants and other categories of men's clothing. The operation brands include wedding birds, HAZZYS (Haggis), Kay Mitch, Lafuma (Le Feiye), Don Bollini, Yun Yi intelligence, Bao bird, etc., forming a multi brand, multi category ecological circle with formal dress, business casual wear, British casual wear, professional shirts, professional wear, etc., to meet the clothing needs of the middle class in different occasions.

As of December 31, 2017, the company's total number of brand total outlets was 1478, of which the number of news outlets, HAZZYS, Kay Mitch and Lafuma brand outlets showed a positive growth.

As for this year's business development plan, the company says it plans to take advantage of multiple brands to occupy more market segments, and continue to promote the whole category of private custom business.

12, nine herd King

Net profit of nearly 500 million, sales depend too heavily on a single brand.

In the annual report, a nine year old garment manufacturer, a male outfit, disclosed that the company's revenue in 2017 was 2 billion 565 million yuan, an increase of 12.94% over the same period last year. Net profit was 494 million yuan, an increase of 16.81% over the same period last year.

But combing financial reports can find that the company sells too much reliance on the single brand of King Mu.

In 2017, the brand's business revenue accounted for more than 90% of the company's annual operating income.

All along, the company is also actively developing multi brand businesses, including VIGANO, FUN, NASTYPALM, BEENTRILL, ZIOZIA, etc., but the operation ability of other brands is weak.

Among them, the FUN brand is the second of bru Wang's operating income. During the reporting period, its operating income was 131 million yuan, an increase of 76.97% over the same period last year, but its revenue share was still low, only 5.2%.

In the spring and summer of 2016, the fashion quality brand J1 has opened 34 independent stores with a revenue of 21 million 117 thousand and 200 yuan.

J1 has a lower gross margin in the company's multi brands, which is 37.37%.

In August 2017, we won the Korean designer's "NASTYPALM" exclusive rights and trademark rights in mainland China.

The "NASTYPALM" brand launched the market in 2018 and officially replaced the "J1" brand.

The high-end trousers brand "VIGANO" opened in the first store in August 2017, and as of December 31, 2017, it has set up 7 influential independent stores in key shopping malls nationwide.

The brand currently has the highest gross profit margin among its brands, 77.13%.

In the earnings report, the company said that the company has already taken the retail pformation of "terminal shop profitability as the core" as the strategic direction of development.

However, the pition from extensive growth to market driven fine retail operation requires time and experience accumulation, which may not be achieved in a short time.

Casual wear:

13, Semir

Last year's revenue exceeded 12 billion to dominate the domestic children's wear market.

Semir clothing 2017 earnings report, as of December 31, 2017, the group's total revenue grew 12.74% to 12 billion 26 million yuan, but operating profit fell 19.03% to 1 billion 511 million yuan.

For the reasons for the decline in profits, Semir executives explained that the increase in R & D investment in 2017, the promotion of staff salaries, and the development of e-commerce business led to a larger cost increase.

In addition, since the second half of 2017, the group has increased its support for franchisees and increased the corresponding increase in assets impairment losses.

Leisure wear category business revenue increased 0.6% to 5 billion 630 million yuan, operating profit fell sharply 15.27% to 1 billion 650 million yuan, gross margin was 29.31%; children's casual wear category business income rose 26.4% to 6 billion 330 million yuan, operating profit rose 22.42% to 2 billion 624 million yuan, gross margin was 41.57%.

Starting from the middle of 2017, children's wear accounted for more than casual wear and became Semir's main engine of growth.

According to the results of the report, from 2008 to 2016, Semir's children's wear brand Barbara's income increased from 548 million to 5 billion 1 million, with an average annual compound growth rate of 31.8%. At present, the children's clothing store in balbala has developed from 110 in 2003 to nearly 4000 in 2017, and it has nearly 36 times in 14 years, and is still increasing.

In order to further consolidate its leadership in the children's clothing market, Semir announced in March this year that it has reached long-term strategic cooperation with the North American children's clothing brand THE CHILDREN 'S PLACE.

Under the agreement, Semir will develop and operate the THE CHILDREN 'S PLACE business in Greater China through direct channels including direct retailers, retailers and e-commerce.

Semir's performance recovery also comes from the rapid development of the electricity supplier.

Unlike other online brands, Semir has formed a brand effect with a large number of stable consumer groups when it comes to the field of e-commerce.

Semir entered the brand upgrading phase in 2014, and put forward the concept of "big news horse". Besides previous seasonal products, it also sold new products in the third party platform, and expanded in age and category, forming a new retail mode complementary to the brand line business.

In order to reshape the brand image of the millennial generation, Semir began to upgrade its offline stores in 2017. In May last year, Semir opened more than 50 new stores nationwide.

For the future development, Semir plans to achieve 80 billion sales revenue in 2021, and expresses that it will gradually extend the new pattern of the common development of the four industrial clusters from the leisure clothing business to the extension of the children's industry, the electricity supplier industry and the investment industry.

14, the United States clothing

Revenue fell 0.71% net profit loss more than 300 million yuan

According to the 2017 annual report released by Smith Barney, the company's revenue and net profit fell twice during the reporting period.

Specifically, the operating income of the apparel in 2017 was about 6 billion 472 million yuan, a slight decrease of 0.72% compared with the same period last year, and the net profit loss attributable to shareholders of listed companies was about 305 million yuan, down 942.95% from the same period last year.

During the reporting period, the net profit after the deduction was 321 million yuan.

According to the operating income composition form revealed by Smith Barney fashion, MB's men's clothing business income in 2017 was about 3 billion 796 million yuan, accounting for 58.65% of its operating income, and menson's 2017 menswear sales decreased 5.22% compared with the same period last year.

In 2017, the operating income of the women's clothing in the United States was about 2 billion 130 million yuan, an increase of 3.21% over the same period last year.

In 2017, a breakthrough was made in the US channel adjustment, while the direct retail sales continued to grow. However, due to the lag in the adjustment of franchise channels and the decline in the wholesale income, there was a loss in its overall performance.

In his 2018 New Year address, Zhou Chengjian said: "this year, we will take" business throttling and organizing open source "as our development strategy.

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Sports brand:

15, Anta

Sales revenue has broken through the best performance in the history of ten billion.

In 2017, Anta realized a profit of 16 billion 690 million yuan, an increase of 25.1% over the same period last year, and the profit attributable to shareholders increased by 29.4% to 3 billion 90 million yuan, and gross margin increased 1 percentage points to 49.4%.

At the same time, its free cash inflow increased by 40.3% to 2 billion 660 million yuan, and the net cash position was 9 billion 410 million yuan.

Last year, Anta continued to improve the layout of multi brand matrix.

During the period, the group bought KINGKOW, a famous children's clothing brand in Hongkong (Xiao Xiao cattle), and opened a multi brand strategy for children's sporting goods market.

In addition, the group has included many brands such as Anta, Anta children, FILA (Fei Le), FILA KIDS, DESCENTE (Desanto), SPRANDI (Spandi), KOLON SPORT (etc.).

Among them, there were 1086 stores in Fei Le (including FILA KIDS); at the end of 2017, the new brand of FILA Fusion was launched; in the first year of its establishment, Desanto entered dozens of top shopping malls and shopping centers including Beijing SKP and Shanghai Round Trade Plaza, with 64 existing stores; the new brand Spandi, kirong and Xiaoxiao cattle have also become the new growth point of multi brand matrix.

According to the announcement, by the end of 2018, the total number of Anta stores in China (including Anta children's independent stores) will reach 9700 to 9800, while the total number of FILA stores in China, Hongkong, Macao and Singapore (including FILAKIDS independent stores) will reach 1300 to 1400; the number of DESCENTE stores in China is expected to reach 100 to 110; KINGKOW is expected to have 60-70 stores; SPRANDI is expected to have 190-200 stores; KOLONSPORT is expected to have 200-210 stores.

16, Lining

The rise of domestic goods exceeds 8 billion 800 million yuan in total revenue.

In 2017, Lining's revenue reached 8 billion 874 million yuan, up 11% over the same period last year.

Among them, Lining's main brand revenue accounted for 99%, up to 8 billion 819 million yuan.

The core brand "Lining" accounted for 99.7% of the total revenue of the company, which accounted for 8 billion 819 million yuan in revenue, footwear and clothing accounted for 49.3% and 43.8% respectively, while other brands earned 54 million 724 thousand yuan, down 39.1% from the same period last year.

Thanks to the explosion of Lining Fashion China Sportswear on New York fashion week, its impression has gradually changed from the old brand to a young fashion.

Last year, Lining continued to shut down inefficient and loss shops. According to the earnings report, Lining closed 178 stores in China last year.

While closing the shop at the same time, Lining is still optimizing new experience shops and taking the "big store" route.

All of this is going to start with Lining's efforts in sports and fashion during the year.

While emphasizing the brand's own professional sports attributes, Lining has been exploring the combination of sports and fashion, entertainment and leisure in the past year, thus enhancing the competitiveness of Lining's products.

During the year, Lining played a cross border joint name, collaborated with stars and designers, designed and integrated their personal character and fashion culture characteristics to create a popular commemorative edition product. At the same time, he also worked with fashion trend media in depth to inject Shi Shangyuan into the product to create a sports fashion experience.

Lining disclosed that the proportion of electricity business in 2018 will exceed 20%.

In 2018, Lining is expected to open 200 or 300 stores next, and will continue to upgrade the efficiency and image of Lining channel with the upgrading of single store efficiency as the core.

17, 360 degrees

Trend steady earnings growth for 5 consecutive years

In 2017, the turnover increased by 2.7% to 5 billion 158 million yuan. The explanation was mainly driven by the year-round order growth in 2017.

Gross margin was 2 billion 150 million yuan, gross margin remained at 41.8% level, and equity holders accounted for an increase of 13.4% to 457 million yuan in profits.

In 2017, it continued to adopt a multi brand strategy including 360, 31 degree children's wear and outdoor brand ONE WAY, aiming at different segments of the domestic mass market, children's sports and high-end outdoor sports market.

By December 31, 2017, the total number of retail outlets in China was 5808.

Among them, the number of children's sports brand 316 children's clothing sales outlets amounted to 1797.

Sales of children's wear continued to grow steadily, and sales accounted for 13.8% of the group's turnover, up by 9.2% over the same period last year.

The total number of children's clothing stores at 361 degrees is 1797, of which 617 are located in 361 degree core brand authorized retail stores.

ONE WAY, a high-end brand, currently has 46 self operated stores in China, most of which are located in well-known shopping malls.

The future group will continue to open ONE WAY shops to lay the foundation for future rapid development.

In the future, the brand strategy will be implemented at 31st to five major brands: 361 degree core brand, 361 degree children's wear, 361 degree international trade, e-commerce and ONEWAY.

At the same time, we will further make full use of our R & D resources, integrate into innovation and technology, create products of different levels and meet individual needs of consumers.

18, XTEP

Net profit fell nearly 23%, hoping to turn over children's clothing business.

XTEP International's performance in 2017 showed that the group's revenue fell 5.2% to 5 billion 113 million 400 thousand yuan, mainly due to the adjustment of retail channels.

Gross profit was 2 billion 244 million 500 thousand yuan, a year-on-year decrease of 3.7%, gross profit margin rose to 43.9% for fifth consecutive years, net profit fell 22.7% to 408 million 100 thousand yuan, and chief financial officer Yang Lubin pointed out that this year's children's clothing store will be increased from 250 to 400.

Under this expectation, sales of children's clothing business will increase by 50%.

In 2016, XTEP had closed its sales outlets for its children's brands because of insufficient operating capacity of children's outlets. In the past year, about 350 children's shops were closed.

In addition, XTEP children's clothing is still exposed in the quality sampling inspection jeans jeans pH value is not qualified.

It is understood that in 2011, XTEP officially launched XTEP children's clothing, and in 2012 the establishment of Xiamen XTEP children's products Co., Ltd.

In 2015, XTEP children's wear sales point expanded rapidly throughout the country, with a total number of 600 stores.

In 2016, XTEP was abolished and closed 350 stores on the sale of children's brands.

As of June 30, 2017, XTEP children's wear sales point was only 250.

Due to the insufficient operating capacity of children's outlets, the growth rate of XTEP children's clothing business and the number of stores are far behind the number of children's clothing stores of domestic sports brands such as Anta and 361 degrees.

In 2018, XTEP plans to add more than 300 stores, the proportion of electricity providers will increase significantly, and began to cautiously expand the children's department.

In the next two years, XTEP plans to open up to 10 XTEP flagship experience centers, which operate directly.

Shoe brand:

19, Saturday

From surplus to loss last year to 352 million

In a revised 2017 annual performance report, the footwear industry group on Saturday showed that its operating income was expected to decrease from 1 billion 537 million yuan to 1 billion 505 million yuan last year, and net profit attributable to shareholders of listed companies was revised from 24 million 942 thousand and 600 yuan to 352 million yuan, compared with 20 million 839 thousand and 600 yuan a year earlier.

The main reason for the correction of the performance report is that the annual data of the 2017 annual report increased by 150 million 870 thousand yuan compared with the loss of stock allowance in 2017, and the initial annual data of 2017 annual report was more than 184 million 659 thousand and 900 yuan in goodwill impairment preparation.

In addition, the company expects to earn 17 million 313 thousand and 900 yuan -2308.52 million yuan in the first quarter of 2018, an increase of 50%-100% over the same period last year.

Saturday group was founded in July 25, 2002, its brands include ST&SAT (Saturday), FBL (Fei Brill), and SAFIYA (Sophia), MOOFFY, Rizzo.

20, Daphne

A loss of 734 million, a decrease of 1 over last year.

By the end of December 31, 2017, Daphne international business decreased by 19.85% to HK $5 billion 211 million compared with the same period last year. Gross profit margin was HK $2 billion 753 million, a decrease of 16.87% compared with the same period last year; gross margin increased by 1.9% to 52.8%; and operating loss of HK $734 million, down 10.37% from the same period last year.

In 2017, after closing 1009 sales outlets throughout the year, in December 31, 2017, the group's core brand business had a total of 3589 sales outlets.

In order to get rid of "the masses"

The impression of Wang is that Daphne invited MichaelZawadzkl, the designer of the international brand, to serve as vice president of charge design.

In terms of brand positioning, Daphne even put forward the concept of "subversion" in 2017, and began to cater to the new generation of women's "refusing to follow the crowd" mentality.

At the same time, a flash submarine shop with a pink submarine was built in front of Lian Kraft, Huaihailu Road, Shanghai, but the effect seemed unsatisfactory.

In 2018, Daphne will launch a new image shop in the country.

Sum up

Looking at 2017 costumes

According to the overall financial performance, Sun Yulong, a member of the senior consultant group, has the following characteristics:

First,

The industry as a whole has shown a trend of improvement in performance and profits, which is a good trend for the apparel industry in recent years.

Two, under the continuous growth of the domestic economy as a whole, the differentiation of multiple consumption is obvious. The multi brand and multi format development of the apparel industry has become a common path. The overall performance of multi brands is more obvious.

Three, the continuous growth of domestic online retail channels and offline business formats has become the main means of expanding the apparel industry, whether it is to continuously increase the strength of the store or optimize the store structure.

Four, as a whole, the domestic apparel industry is still on the path of external expansion, and the dependence on the expansion channels of multi brands is still the main choice.

The accumulation of brand core strengths is not outstanding, and there is still a huge challenge for the apparel industry as a whole.

As for the shopping mall channel with strong brand attraction, Sun Yulong thinks: "clothing brand has more and more advantages to expand the shopping center. The main reason is that shopping centers have become the main commercial form. Instead of expanding the shopping mall channels, the customers' maintenance and brand assets accumulation are very unfavorable. The passive way is that the domestic shopping centers grow too fast, the competition between homogenization and business circles is very intense, the operation and management of shopping centers are not good, and the operation performance of the brand after entering the shopping center is greatly influenced by the operation capacity of the shopping center."