The Development Environment Of China'S Garment Industry Has Changed.

Now perhaps the opportunity to widen the domestic market has come. Under the background of new urbanization, population aggregation, lifestyle changes, the optimal allocation of production factors and the improvement of living standards will expand the demand for life service industries.

This will bring huge market opportunities to the garment industry which is closely related to people's lives, and the idea of strengthening industrial and urban integration and industrial cluster development advocated by urbanization will also bring new solutions to the development of China's garment industry.

The clothing industry is facing many bottlenecks.

In Chongqing,

This is a typical example of revitalized new urbanization of hitchhiking.

More than 500 garment manufacturers in Chongqing's Chaotianmen garment market have been developing together, and the Chaotianmen garment manufacturers association has been established. The "Shang Meng Chongqing Fashion Industrial Park" is built with the help of industrial clusters to develop the whole industry chain, and build a whole industrial chain service base project, and build a new platform for industrial clusters.

Expand overseas market by association and tap domestic demand.

As one of the ten largest wholesale markets in China, the Chaotianmen clothing market in Chongqing has been developing "own brand" since 2000 in the early 90s. The Chaotianmen market has gathered about 500 garment production enterprises. The annual output value of the large scale is about 200 million yuan, and the number of them is tens of millions of small businesses.

But in recent years, Chongqing women's clothing is facing development dilemma.

Tang Juncai, vice chairman of Chongqing Chaotianmen garment enterprises association, told our reporter that the situation of garment industry has changed in recent years. With the improvement of national consumption level, the brand development has been more sought after, and the clothing industry has begun to become an enterprise.

The garment industry in the eastern coastal area has certain cluster advantages in terms of production mode and upstream and downstream matching.

Chongqing has been fragmented, almost 20 years ago.

Wang Zhigang, deputy general manager of the Shanghai center of the studio of Chongqing, who participated in the project planning, said that the logistics mode and production mode of Chaotianmen clothing enterprises in Chongqing still remain in the original stage. The high cost of pportation procurement and the continuous rising of labor costs make the rapid production response advantage and cost advantage no longer.

In addition, the development concept is extensive, and the lack of brand design talents.

There are industries, no matching, scale, no platform, brand, no brand name, stragglers, and self governance. This is a true portrayal of the status quo of Chongqing women's clothing industry.

From the extensive development mode of the imbalance of production and town structure and the waste of land resources caused by the old "land urbanization", the new type of urbanization should take the connotative growth mode with the core of strong industrial convergence capability as the core to enhance the aggregate capability of the city and enlarge the scale of the urban industry.

Against this background, the key development of Chongqing is

We can pform and upgrade the new urbanization opportunity based on "people-oriented".

The competitiveness of a city depends on the competitiveness of its industrial clusters.

The core of industrial operation is to enlarge the industrial cluster by opening up the middle and lower reaches of the industrial chain.

For China, it is more important to fill the gap in the high-end links of the industry chain, and promote industrial pformation and upgrading, quality and efficiency.

Wang Fang thinks.

Wang Fang said that the new type of urbanization promoted by market forces should be supported by the industry operators under the government and enterprises, and the win-win relationship between the "government", "enterprises" and "operators" should be established.

We should integrate the upstream and downstream resources of the industrial chain with specialized industrial operation thinking, set up an industrial cluster development platform, and hatch enterprises to break through the escalation.

Therefore, compared with industrial real estate developers, industrial operators pay more attention from "development" to "do industrial public services", from "building a house" to "building an industrial incubator platform", from "short sale" to "long-term operation" to create value.

"The development of garment industry can not be separated from industry matching and cluster. The lower the cost of cluster, the more concentrated the talents.

By studying the five major fashion capital of the world, we can get an experience. Only by saying goodbye to the small and scattered development status, supporting the industrial cluster and the whole industrial chain, and integrating the garment enterprises with the association as a platform, can the development of the alliance be able to break through their predicament of long-term development.

Wang Fang thinks.

Today, the Chaotianmen garment manufacturers association has planned the "Shang Meng Chongqing Fashion Industrial Park" industrial chain comprehensive service base project. At present, the project has successfully settled in the core area of Banan Liu Liu Industrial Park.

"In the past, relying on individual enterprises to fight alone, unable to achieve the function, now rely on Industry Alliance integration, is expected to break through one by one."

Tang Juncai illustrates, for example, the introduction of high-end talents and the integration of international resources. At present, through the unified integration of the alliance platform, giving full play to the resource advantages of the 500 enterprises will no longer become a problem.

In terms of electricity providers, with the help of the alliance to create the "e-business alliance portal", 500 enterprises will operate in a unified way and are expected to make rapid impact.

However, the problem of raw and auxiliary fabric resources has always been a problem for Chaotianmen enterprises. Because there are no large suppliers, the cost of raw and auxiliary fabrics is two times that of coastal areas.

Through alliance, cluster advantages appear, and Keqiao and Zhongda fabric resources are uninvited.

Most importantly, the whole industry chain integrated service base project, if not the alliance, is not easy for a single garment enterprise to take, no matter how big it is in Chongqing.

But the league's grass-roots enterprises through the alliance, so that "investors", "consumers", "operators" three in one, to promote the local dominant industries have been highly valued by governments at all levels.