Jack Wolfskin Set Up A Wholly Owned Subsidiary

In recent years, with the good market situation in China, the brand has always been "good for the Chinese".

Recently, the German outdoor brand Jack Wolfskin has been developing well in China, making decisive decisions and recovering the Chinese agency in nearly a year.

Since then, Tristate Holdings has been an agent in China since 2008.

It is reported that in December 2014,

Wang Jianzhong, President and CEO, announced that he agreed to terminate early conditions with Jack Wolfskin (the expected termination date occurred in 2015), Jack Wolfskin franchise distribution and T-shirt /Polo shirt concession (the authorization was originally due in December 2015 and July). Meanwhile, the Shanghai sub branch will provide advice for JW PRC Co (Jack Wolfskin group, a wholly owned subsidiary of Huaxin), and the consultation agreement will end in December 31, 2017.

As report goes,

Enter very early

In addition to the German mainland, China has become the second largest market in the Jack Wolfskin world. In the past 4 years, the number of brand shops has increased from 100 to 700, but it is hard to confirm the frequent change of stores. In the document issued by the company in 2011 with the extension of the group, there were 220 shops in China.

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For the marketing of sewing machines, salesmen may not have too high professional knowledge, but selling sewing machines is a career that requires intelligent methods.

Sales management from traditional money back to market oriented distribution and vividness, until the modern channel management customer service system, upstream and downstream information and process integration skills, has become increasingly a scientific, process, IT network advanced sales management system, rather than rely on experience, feel able to cope with the operation system.

But to observe the real process of sales execution, the question of personnel management is still not ten.

From the establishment of sales target to the realization of the Japanese standard, and the breakdown of this set of logical thinking habits, we must point out that the sales target should not be the same at different stages of an enterprise.

If the sales goal is the same at different stages of development in different markets, the marketing management of enterprises is still in the stage of extensive experience management.

Generally speaking, sales target can be divided into three types: 1, sales volume (return amount) - brand market suitable for development and growth period; 2. profit chain - suitable for mature products and markets; 3. market share - applicable to enterprises with market or category with strategic leading requirements.

There are correlations between the three sales targets, but from the point of view of execution, if we emphasize the importance of three or even two objectives, it will obscure the focus of specific work and lead to ambiguous instructions.

The roughness of sales plan will inevitably lead to the randomization of sales execution. Only when the sales target and its decomposition process are detailed and enforceable, can "achieve the same desire".

It is clear that the core sales target can have a clear "execution path" for achieving the goals and details.

For example, with the sales return as the core goal, the second step task decomposition is to launch new products or increase sales outlets. The third task is to improve the sales of single point, and then decompose it is to increase the frequency of visits, improve the salesperson's first rate, or carry out on-site promotion.

So continue to think about the decomposition of the target until the sales staff work schedule every day.

This process is to focus on sales objectives.

The sales plan is deduced from the Japanese standard to the details, while the execution is pushed from details to goals, which is closely related to each other, which is the process of sales.

Action is the ability to put your plan into action. Execution is the ability to act to achieve the desired result. It is a habit to speak and do it, but doing it is a force. Habit changes itself, and strength changes others.

In marketing, the power to change people's choice is marketing. Sales skills are mainly based on eight steps, negotiation skills, and return to service skills. Only by improving sales quality can sales potential be developed.