Voight Sporting Goods Listing Plan
August 18th, according to the twenty-first Century Economic Report
Voight
Cai Jinhui, chairman of the board of directors of sporting goods company, said recently that in recent years, the sporting goods brand has reached the peak of listing. "No listing can not reflect the value". Following the brands such as Anta, XTEP and PEAK, Voight from Fujian will also achieve this goal as soon as possible.
Voight sports was founded in 1993, is a professional basketball brand, the current sales of 7 hundred million.
However,
Lining
,
Anta
,
Peak
Compared with the first tier sports brand in China, Voight has a very small scale.
These former competitors, before 2004, did not have such a big gap with Voight, especially PEAK.
Cai Jinhui reflected that in the past few years, Voight's narrower positioning has limited the growth of scale, and has also dragged down brand growth.
Moreover, due to a conservative market strategy, it can not compete with other brands' hundreds of millions of advertising fees.
More importantly, when other sports brands introduced wind investment in succession, Voight missed the opportunity to jump development.
Now, in the increasingly fierce brand competition today, we can no longer abide by the rules, and enterprises must go public.
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