Repeated "Complaints Door" &Nbsp; Anta Shoe Survival Crisis
August 18th hearing in the market
Economics
Highly developed today, enterprises are no longer the same as before, making consumers understand themselves through the good quality of products. Instead, they regard advertisements as the most direct and best way to promote themselves, and they want to share their own effects in the fierce market competition through the dissemination effect of advertisements.
Therefore, it is precisely this kind of business philosophy that causes other enterprises to focus on advertising effect, neglect the supervision of product quality, and create consumers' business products.
quality
The increase of complaints hindered the development of enterprises themselves.
Complaints: "
Anta
"Poor quality clothing."
Recently, this network has received consumers from Shaanxi and Shenzhen.
Complaint
The purchase of Anta clothing and waist bags is a quality problem.
Mr. Li of Shaanxi said that she bought a coat at Anta store in Caijiapo Town, Qishan County, Baoji in June.
Once washed, it was found that it was seriously faded. It was sold in the store in late August.
The staff of the store said they could not change it. They should send the clothes back to the manufacturer for verification.
"Buying brand is for quality assurance, but this dress will fade once it is washed. This is too much to say.
Besides, my home is far away from the exclusive store, and it has spent three hundred or four hundred times on two trips. "Anta must give me a statement!" Mr. Li said angrily.
Guo, a student in Shenzhen, bought a purse at Anta store in Guangming New District, Baoan District in August 25th. No. 28 found that the zippers were different in width and width, so they went to the store to ask for replacement.
The store manager said he put the bag in the shop first, so that Guo could come back for another second days.
On the second and the third day, Guo's classmates did not get any reply after the past.
"Remember that Anta has an advertisement saying," I choose, I like ", but now I am" I choose, I am depressed. "Such a small bag exposes the defects of the manufacturer's quality and after sale. It has affected the knowledge of my students and my classmates around me, and I may think about whether I will continue to patronize Anta in the future.
Manufacturer: the reason for the problem is that the relevant departments can respond.
In response, Mr. Cao, director of the public relations department of Anta (China) Limited, replied that in September 7th, Mr. Li of Shaanxi had already sent his clothes to the Xi'an distributor. After checking the clothes, he decided whether the quality problem would be dealt with accordingly.
Shenzhen Guo classmate's waist bag shop has been replaced, and Guo is satisfied with the result.
Mr. Cao said that he was only responsible for responding to the results of the processing, and that the related departments responded to the cause of the problem.
Lawyer said: purchase of substandard products, according to relevant laws and regulations to manufacturers claim compensation.
The reporter consulted Wang lawyer of a law firm in Fuzhou.
Wang believes that after the product fails to pass the inspection, producers and operators should stop selling and recall unqualified products according to law, and inform consumers in an effective way to prevent more consumers from being affected, and continue to sell unqualified products suspected of cheating consumers.
Consumers may suffer damages from personal or property rights caused by the purchase or use of unqualified products. They can be returned to manufacturers according to the relevant provisions of the law of the People's Republic of China on the protection of consumers' rights and interests and the quality of products of the PRC.
Consumers Association: retain vouchers for rights protection
In view of the fact that "Anta" is being complained about by many consumers, the staff of the Fuzhou Consumers Association said that consumers must check carefully when buying clothes. They should observe from the fabric's feel, the defects of the cloth, color, stain, sewing, zippers and buttons. At the same time, check whether the contents of the labels and labels are consistent with the status of the goods. We should take the initiative to understand the quality commitment and washing methods of the goods, avoid unnecessary losses, and ask for invoices or receipts. If they encounter quality problems, they will be able to leave certificates for replacement or return. They should use various channels to safeguard their legitimate rights and interests.
At the same time, the staff of the Consumers Association reminded consumers that when choosing clothes, they should not be consumed by advertisements. Brand names may also have quality problems, nor can they blindly follow the price. High prices are not equal to high quality.
Reporter survey: "Anta" not only has serious quality problems, even after-sales service is also unpopular.
Nowadays, the competition in the clothing industry is very fierce. Especially now, consumers are constantly raising demands for material living standards, and the protection of their legitimate rights and interests is becoming more and more clear. A brand enterprise wants to develop, not only depends on the beautiful packaging of products, excellent quality, and perfect after-sales service is also very important. When consumers encounter product quality problems, enterprises can face up to problems and help consumers solve problems as soon as possible to reflect a brand enterprise's demeanour.
According to the press, there are numerous complaints about the quality and after-sales service of Anta. In the relevant columns of the network, there are many reports about Anta's "Anta sports shoes wear out for 6 days." and so on. I don't know what kind of mind the Anta company is facing. These are the complaints about whether their products come from the quality, after service, or whether they are numb.
- Related reading
Anta Added 461 &Nbsp To Stores In The First Half Of 2010, Adding Extra Power To Revenue In The Second Half Of The Year.
|Anta Focuses On The Two Or Three Line Market To Gain Market Growth Potential
|- News Republic | Clothing Enterprises Save Energy For The Industry "Cold Winter"
- Window display | How Can The Luggage Shop Be Arranged To Attract Customers?
- Agency world | Clothing Shopkeepers Must Know The Skills Of Purchasing
- Commercial treasure | Dress Shop Decoration Must Not Blindly Seek Truth From Facts Is The Truth.
- Market topics | The "Three Policy" Of The Traditional Enterprises Entering The Internet
- Teach you to open a shop | Jeans Shop Must Know Common Sense Of Decoration
- News Republic | 避免庫存壓力厚冬裝提前上架
- Help you make money | Shop Required: Sales Skills Training
- Boss interview | Zhao Danqing: Why Does Conlon Introduce Crowdsourcing Mode?
- effective communication | 職場人際關系該如何拿捏
- Shoe Enterprises "Eat Instant Noodles" &Nbsp; Homogenization Is Worrying.
- Buyer Model And Zara Brand Operation Case Analysis
- How Can Apparel Franchisees Purchase Orders By Using Buyer Models?
- 計鳳菊:打造自己的縫紉王國
- "Labor Shortage" Is Also The Export Of Clothing Shoes And Hat Industry In Dongning County
- 2010 The New Autumn Conference Will Be Held In Zhengzhou.
- 85 After Taobao Shopkeeper Zhao Xue: Listens To The Girl To Use The Creativity Garden To Start A Dream.
- 報喜鳥男裝2010年半年業績穩步增長
- Buying Shoes With Insurance? HI-TEC Force Differentiated Product Marketing
- &Nbsp Daphne Shoes, TOYOTA Shoes.