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Shoe Enterprises "Eat Instant Noodles" &Nbsp; Homogenization Is Worrying.

2010/8/18 15:18:00 34

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All people who have eaten instant noodles have the same feeling. The beautiful packing, fine noodles, boiling water, really bring convenience to people who do not have time to cook and rush out.

However, instant noodles can only temporarily solve the problem of hunger, if long-term consumption will lead to inadequate intake of human nutrients.

If we rely on it for a long time, it will lead to malnutrition and health.

Many people know the drawbacks of instant noodles, but they still eat because they can quickly supply the body's heat and solve the problem of hunger in a short time.

The stomach is full, and nutrition will be answered later.

I suddenly think that at present, some phenomena in the footwear industry are also like people eating instant noodles at ordinary times.

You see, yes.

A shoe factory

Instead of focusing on enhancing design quality and improving innovation ability, they are keen on "convenience food" and "bringing ism", copying and copying shoes that are hot on the market.

There are many ways and means that they adopt: some of them are to see which item will sell well, then they will follow the "cat painting" cat, and they will rush to make a quick listing. They will buy a pair of shoes that are good for sale, dispose of their shoes, put the upper on the paper, draw out the model, and then scale other shoes in the grass.

Your kind of help is the cover of the enclosure. I will change it into a covered enclosure, and make a mess of it with my fake. When the shoes come to the consumers, they can tell who is plagiarizing.

People in shoe industry are keen on "

Instant noodles

"It is because it can benefit for a short time, but the negative effect that it brings out has become an unfavorable factor affecting the normal development of footwear industry.

Take an example: at present, there are some training classes for shoe design, which require the class to cater to the requirements of the trainees, which will reproduce the popular styles in the market.

Some students said, I am going to learn the design method of shoes that are good for sale.

Of course, it is understandable for students to be eager for success.

But the key is that educators should guide students to enhance their sense of innovation, learn innovative thinking and improve their creativity, so that they know that eating other people's chewing steamed bread and letting others lead their noses are hard times.

The aim of the training class should never be to teach a group of shoe plagiarism.

Another example: in some areas, shoe design centers are designed to provide footwear for small shoe factories.

The shoes of these design centers are very high imitation level, and the shoe models are popular in the market, and the price is suitable.

There are not only fashionable models of shoe upper, but also matching fabrics, bottoms, and one-stop services.

Such a serious phenomenon of homogenization leads to a worsening market environment.

Some shoe companies invest a lot of money and energy in R & D, strive to create unique products with new technology to win the favor of consumers, but are unscrupulously grabbed by some unearned shoe companies, and then use these technologies to make profiteering on their products, and those shoe manufacturers that have worked hard to create technological achievements fail to apply for intellectual property protection, so they can no longer lose their dominant resources.

Of course, they are fighting for battle.

Industrial competition

Some shoe companies are also beginning to realize the importance of technology patents. Only when they truly possess the strength of independent production R & D and many practical patents can they differentiate themselves from the homogenization competition of most enterprises.

Since 1995, Nike has spent $50 million a year on R & D and product development costs. It has studied products from many aspects such as biomechanics, engineering technology, industrial design, chemistry and physiology.

Lining also followed closely. In the United States, Portland, Hongkong, Beijing and other places have R & D centers.

It can be seen that Chinese shoe enterprises begin to attach importance to R & D and innovation.

But shoe companies should not only focus on changes in style and color when innovating, or think that increasing certain functional characteristics is the research and development.

Nowadays, shoemaking is a new product of science and technology, including human biomechanics, ergonomics, bone medicine, polymer materials, chemistry, environmental science, statistics, aesthetics and so on.

And one of the important factors of wanting to possess technology patents is to play the role of talents.

Intellectual property is the result of intellectual labor of talents, and the acquisition of patent for shoes enterprises needs deep knowledge of technology.

Therefore, shoe companies should not only improve their quality, but also improve their technological innovation ability and attach importance to talent citation.

Of course, the protection of intellectual property rights also needs strong support from the government.

In recent years, the government has attached great importance to the patent work of enterprises, effectively mobilized the enthusiasm of enterprises' patent work, prompted enterprises to continuously develop patented products, form their own intellectual property rights, and continuously enhance their awareness of protecting intellectual property rights.

The patent management of enterprises has also been on the track of standardization and institutionalization step by step.

Many people in charge of enterprises have placed the patent work in an important position. The good atmosphere of "learning patents, knowing patents and using patents" has gradually formed, and the use of patent knowledge to protect technological innovation has become a basic skill for enterprises.

Instant noodles can provide people with pient calories, but they can't leave much nutrition to the human body.

Shoe enterprises also need heat for survival and development, but what they need is more comprehensive quality.