Industry Leader &Nbsp; Quartermaster Backbone -- Interview With Liu Sansheng, Chairman Of Limited By Share Ltd Group.

Jihua Group Limited by Share Ltd is officially in Shanghai in August 16th.

Reporter: as China's large munitions production enterprise, please introduce the position of Jihua Group and the position of the main business sectors in the industry.

Liu three provinces: since the founding of the self army,

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In the field of professional footwear, Jihua Group focuses on R & D and production of all kinds of professional footwear and functional footwear. Anti puncture, high temperature resistant, antistatic, waterproof and oil repellent shoes are at the top level in China, and have a certain share in the market.

Jihua Group has successfully developed the Shenzhou five, six, and seven manned spaceship for astronauts, including space boots, space boots and spaceship boots.

In the field of protective equipment, the China group is a large enterprise that produces bulletproof vests and bulletproof helmets in China, and has a full range of military tent production capacity in China.

All kinds of occupational protection munitions safeguard products of the company, with high technology content and strong protection function, play an important role in safeguarding national security, safeguarding national interests, emergency rescue and disaster relief.

In terms of textile printing and dyeing, the company has international advanced level of textile dyeing and printing equipment. The annual production capacity of grey cloth is 120 million meters, and the width and breadth of high density high density home textile grey cloth is 36 million meters, leading the high-end home textile products consumption market. The high density and high density grey cloth has a certain share in the market. The annual production of printing and dyeing coloured cloth is 160 million meters, and waterproof, flame-retardant, infrared proof, torn resistant functional dyeing and dyeing and military camouflage coloring technology are the first class level in China.

In leather leather shoes, the group has a certain share in the domestic market in the armed forces and the Armed Police Force's special functional footwear.

In recent years, the world's advanced rubber double density injection shoes and boots production line has been introduced. The boots developed and produced by double density continuous injection technology are in the leading position in the market of munitions segmentation, and the market share has maintained a leading market share for three consecutive years.

Reporter: we understand that the China Group has a very prominent industry position in all business sectors. In the face of the five major business segments and the two main lines of business, how can the company achieve synergy?

Liu's three provinces: China's munitions production has a long history and profound technical foundation. It is known as "the backbone of military supplies."

In 2009, the group achieved a total revenue of over 6 billion 200 million yuan, and basically formed a product structure with a balanced development of munitions and civilian products, and the ability to research and develop markets and resist risks was further enhanced.

The group has a better business chain, and has good strategic synchronization and business synergy. Each sector supports each other and is complementary to each other, so that it can provide integrated services to customers better and customers have higher viscosity.

Moreover, because most of the munitions products of the company have certain characteristics, in order to ensure the quality of downstream products, the upstream products also need to have the same characteristics, thus realizing the high-end collaborative development of all sectors.

For example, in order to make the protective clothing have the properties of tear resistance, wear resistance, good color fastness, corrosion resistance, radiation protection, waterproof and breathability, special textile materials, functional dyestuffs and innovative weaving and dyeing processes are applied in the upstream textile printing and dyeing process.

Relying on the continuous development of the advantages and synergies of the industrial chain, the company already has high quality and sharp products, which are characterized by two functional areas, including functional clothing, functional field boots, functional dyed fabrics, high temperature environmental protection filters and special protective equipment, and has formed a group of high tech and high value-added products with good market growth.

Reporter: what are the strategic implications of the A shares issued by Jihua Group? What are the specific positioning and strategic objectives of the group after its listing? How can it be achieved?

Liu three provinces: the issuance of A shares will further consolidate the leading position of the industry and enhance the core competitiveness of the group.

First of all, the issuance and listing of A shares will be necessary for China to raise funds for development, improve business structure, increase investment and upgrade industrial structure.

Secondly, we will expand the follow-up financing channels for China and constantly optimize the capital structure and financial structure.

Third, it will greatly enhance the public awareness of the China group, enhance the brand value through the capital market, and further strengthen the brand advantage of the China International Group.

Fourth, it will promote the further improvement of the corporate governance structure and establish a fully market-oriented incentive and restraint mechanism.

Around the "three big" development strategy established by the China group, the company has defined the medium and long term development goals, the "three steps" planning objectives and development ideas, and formulated feasible strategic support measures in 8 aspects: market development, product development, technological pformation, product structure adjustment, brand management, management improvement, talent team building and management team building.

We believe that in the near future, a brand new, more powerful and interlocking global group will be presented to investors' friends.