Cultural Innovation Helps Jinlun -- Interview With Lu Ting, Chairman Of Limited By Share Ltd

The 2010 China International Textile Machinery Exhibition and ITMA Asia

In 2009, the most impressive impression of China's textile equipment enterprises is the serious impact and impact that the global financial crisis has brought to the industry. This crisis has led to serious business difficulties in the whole industry, and some main economic indicators such as sales revenue, profits and product exports have been negative growth.

In the gloom of the economic crisis, the difficulties are common, and the difference is that Limited by Share Ltd has made the hard work of Limited by Share Ltd in the past 20 years, specializing in the research and development of the clothing industry. It has been adjusted in the crisis and adapted to the adjustment. It not only maintained the stability of production and operation, but also went against the market, and the year-on-year sales increased by 33% over the same period.

Reporters interviewed Lu Ting, chairman of Jinlun company, and further felt the unique corporate culture charm of Jinlun's strong development.

Reporter: in 2009, Jinlun company overcame the enormous difficulties and impact caused by the international financial crisis. The company achieved a good sales growth of 33% over the same period last year. How did Jinlun share achieve this encouraging result?

Lu Ting: in the severe financial crisis, Jinling can realize the growth of counter trend. First of all, it is the corporate culture accumulated by Jinlun for many years. The excellent corporate culture accumulated by Jinlun for many years is the foundation for us to overcome this economic crisis.

Without a culture, an enterprise will lose its cohesive force and thus lose its long term competitiveness.

Looking at the world famous enterprises, they all have one thing in common, that is, they all have their own unique corporate culture.

Corporate culture is the symbol of an enterprise, the soul of an enterprise, and the embodiment of the common values of all employees.

Jinlun company was founded in 1987 and has gone through 23 spring and Autumn Periods.

In the course of more than 20 years of development, we have found that a sound system can only solve the surface problems. Only when corporate supervision or management can not be comprehensive, only corporate culture can play a role, and its role is far greater than that of the system.

Jinlun's corporate culture construction is based on the corporate mission, vision, values and spirit of the Golden Wheel as the core of the cultural cultivation, so that the cultural characteristics of the company conform to the industry characteristics of Jinlun, and inject powerful spiritual impetus to the development strategy of Jinlun, so as to enable the company to develop continuously and healthfully.

"Jinlun culture" is a cohesion of the spirit of employees, and external is a declaration of security.

Under the guidance of Jinlun culture and business objectives, Jinlun employees have a high sense of responsibility and unity, which ensures that Jinlun can achieve high-speed and efficient operation in recent years.

Faced with an unprecedented financial crisis, the difficulties are the same.

But the Jinlun show an unprecedented cohesive force, that is, corporate culture is playing a role.

In the most difficult period of the financial crisis, many domestic enterprises chose to lay off workers, but Jinling did not propose layoffs. Instead, they concentrated their efforts on how to work together and "turn danger into opportunity." in the face of the financial crisis, the staff members, regardless of any personal gain or loss, went all out to face difficulties and challenges together with Jinlun.

In order to cope with the financial crisis, in 2008, Jinlun made a substantial adjustment to the company's organizational structure, compressed the management level, adjusted nearly half of the managerial staff's positions, and none of the managers involved was disobedient to the overall situation of the enterprise.

They understand the golden wheel and go to new jobs and improve their comprehensive ability through further study and exercise.

It is often said that "it is easy to share wealth with others, but it is not easy to share difficulties". I think this is because there is a lack of unity of belief and culture.

Through the financial crisis, I feel that the culture of Jinlun makes the enterprise team more difficult to fight when faced with difficulties. Just like a country, if it meets an external aggressor, its national spirit will be promoted. Similarly, Jinlun culture also shows its strength when the financial crisis is coming.

In 2009, in the process of facing the financial crisis, the corporate culture of Jinlun company was further enhanced, and the comprehensive quality and ability of the staff were generally improved.

Reporter: what do you think enterprises should pay attention to when they build their own culture? How do you build corporate culture of Jinlun?

Lu Ting: in an excellent corporate culture, employees will regard it as a yardstick for motivating themselves to grow and advance.

Enterprise culture is the enterprise spirit, development strategy, management idea and management concept that have been formed and nurtured gradually in the course of development of enterprises.

In my opinion, corporate culture is not the wishful thinking of corporate leaders, but the values, ethics and behavior standards commonly recognized by employees, and can meet the multiple needs of employees.

Only the enterprise culture approved by the employees can produce strong group centripetal force and cohesive force, stimulate the enthusiasm and creative spirit of the employees, and thus promote the sustainable development of the enterprise's economic strength.

The construction of corporate culture can not be achieved by writing big slogans and shouting slogans. This requires clear and ambitious strategic objectives, correct value orientation and unified employee behavior. It is necessary to get the approval of all staff's ideas and beliefs on the macro level, and become a way to guide staff's specific work on the micro level.

For more than 20 years, Jinlun company has been following the "standardized and efficient" management concept, which has proved to be scientific and effective in practice, and is also consistent with advanced enterprise management tools.

Jinling has been adhering to the values of "righteousness and harmony" for many years, and has been operating in good faith. All the Jinlun people are committed to providing the best quality products and services to customers. This is the source of Jinli's centripetal force and cohesion.

It is this common value that allows Jinlun people to adhere to principles rather than compromise in good times or adversities. They pursue perfection instead of mediocrity. They always focus on the future rather than the present.

In the course of its development, Jinlun has been pursuing "stability and excellence", which represents the quality requirements of Jinlun.

Jinlun's vision of "becoming an international first-rate Combing Equipment Company" inspires the common enthusiasm and initiative of the Jinlun people. Every golden runner is working hard for this vision.

Because every gold merchant knows that the mission of Jinlun is to work together for the enterprise, shareholders, ourselves and society, through the joint efforts of all members, to bring happiness and happiness to all of us.

All activities of the company are to create value, including exploring advanced technology, developing leading equipment, providing quality products and services, and accumulating and disseminating knowledge and experience, which are shared by shareholders, employees, customers, suppliers and other interested parties and bring value and significance to the whole society.

The company strives to make everyone find the joy of success in the process of creating value, and at the same time, let everyone experience the happiness of having and enjoying wealth, so that everyone can get satisfaction and enjoyment in the process of creating and possessions.

We compare the operation of enterprises to watches and clocks. The gears of large and small seem very complicated, but in fact, each gear and the way of cooperation between them are strictly regulated.

Complex gear between the standard action and precise collaboration, get a very accurate result, which itself is the Golden Wheel culture "efficiency, harmony" perfect embodiment.

Each enterprise has its own characteristics of operation and management style, but in the final analysis, it is pursuing the balance and harmony between science and art.

Jinling has been pursuing such a harmonious culture for many years and is getting closer and closer to real harmony.

Under such a cultural atmosphere, the quality of the operation of enterprises is relatively less affected by external environmental factors.

In short, my personal experience is that the strategy and method at the technical level can enhance the management level, and a good corporate culture can make the enterprise always in the forefront of the industry and the market.