200 Yuan To 80 Yuan Promotion, The Consumer Should Be Rational.

Mid Autumn Festival and National Day holiday are also the golden season for consumption. E-Shop All have launched the "promotion war" and launched various preferential activities including coupons and so on. However, there are many demands and restrictions on the coupons issued by some businesses. Many consumers make full use of the discount of coupons, enter the vicious circle of circular consumption, forget their consumption needs, and blindly consume.

In an interview with a large shopping mall in Lanzhou, Gansu, a reporter found that the shopping mall's 200 yuan return to 80 yuan coupons attracted many consumers to come to panic buying. Shoppers in the shopping mall are constantly in the market. The attendant keeps raising the voice to sell the "200 yuan to 80 yuan" preferential conditions for the past consumers.

According to a long term engagement Clothing business Industry insiders say that on the surface, the coupons are very favorable, and they can get 80 yuan coupons if they buy 200 yuan, but in fact, there are many restrictions on the use of coupons. For example, the use time of the coupons is limited. The day's coupons must be used on the same day, and the coupons are not used in every special store. They can't buy discounted goods with coupons, and discount products will not be returned. In large shopping malls, it is very difficult to have 80 yuan worth of goods. If consumers want to use coupons, they have to add more money to make up the difference.

During the interview, a consumer told reporters that he bought 1198 yuan worth of clothes and got 400 yuan. Coupon 。 In order to use coupons, he has to pay more to buy goods, because the mall has almost no commodity under 100 yuan. Once again, she spent more than 200 yuan and bought a skirt that exceeded her expected consumption quota.

"No bills are wasted, and vouchers will be consumed again. If the shopping mall really wants to benefit consumers, it will be able to deduct the discount directly, or subtract the 80 yuan from the original price, which will not give people a headache and how to deal with coupons. The consumer complained. She said that some female consumers, like her, often fall into the trap of recycling consumption because of the above situation.

Insiders said that the purpose of the coupons promotional activities used by merchants is to stimulate consumers' desire to buy, but "wool comes out on sheep", and sometimes the price of goods purchased through coupons is higher than the original price. Therefore, consumers should keep a cool head and consume rationally, so as not to spend money but get no benefit.

The Consumers Association of Lanzhou also reminds consumers that consumers should not only see the surface of rebate, but also analyze their essence and define their consumption needs.