China Shoes City Production Puma Seeks Growth In Dilemma

It is understood that the top ten in the world.

Multinational corporations, including Puma, Nike and Adidas, are all produced in Putian, Fujian, China's shoe city.

Although China's shoe city Fujian Putian has recently reduced orders and short of funds, it has broken through in its predicament, and footwear exports this year are still growing.

According to published data, in the first eight months of this year, Putian exported 50503 batches of footwear, an increase of 7.2% over last year, and exports reached 1 billion 616 million dollars, an increase of 7.9% over last year.

The reasons for its growth are:

This year, the rise of raw materials and the increase of labor costs directly affect the cost of shoemaking and raise the unit price of footwear.

In the first eight months, the average export price of footwear was 7.68 US dollars per pair, an increase of 31.1% over the same period last year.

In addition, according to statistics, the footwear exported by China is very popular in the European and American markets.

The first eight months, China's footwear exports to the 30110 batch of the United States, an increase of 12.7% over the previous year, a total of 1 billion 105 million U.S. dollars, an increase of 11.6% over the same period last year.

China's footwear exports to the European Union also increased substantially over the same period last year.

With high unit price and good sales volume, the export volume of China's shoe city has increased.

The technology content of products is high, and the number of independent brands is increasing rapidly.

Over the years, Putian has been striving to improve its technological content.

Today, Putian has more than 30 research and development designs, with more than 200 national invention patents.

Technological innovation has been continuously strengthening.

In addition to cooperation with famous foreign brands such as PEAK and Puma, Putian is also in the process.

In order to reduce costs and achieve higher profits.

After years of efforts, Putian has 26 independent brands today.

It is precisely because of China's shoe city, the combination of foreign brands and R & D independent brands, it finally makes it grow in difficulties.