Guangdong Colorful Fruit Animation Group Held 2013 New Fruit And Children'S Spring Summer New Products Conference

The Guangdong fruit animation group held the "2013 fruit spring summer new product conference" at the 1850 creative garden in Guangzhou, which indicates that the fruit will be realized from animation to animation.

The leap forward development of the field has successfully opened the brand model of fashion oriented, personalized and diversified development of children's wear with original animation.

At the press conference, the fruit and children's clothing, with a keen sense of fashion and a unique trend, is a perfect combination of cartoon and cartoon elements and fashion. It creates a punk style of subversive fashion, a pure sense of hand drawn wind, "Who am I" theme dress and casual sporty young outfit.

It is understood that the fruit has shown more than 600 kinds of juvenile clothing and more than 500 children's clothing products. At present, its youth clothing stores have reached the scale of 1000.

Kong Xianglin, chairman of the group, said that entering the market of children's wear is the leaping development of the fruit company. "We will plan to develop 3000 ~5000 stores in the next two to three years. Since the ten major children's clothing brands in China have no animation background, the fruit and fruit plan will enter the top three of the National Children's wear brand in two years, and will be the first in five years."

The director general of the children's clothing department of the fruit and fruit Department also introduced the way: "the fruit will inject the brand connotation into the children's clothing with the original animation elements, which will be related to the traditional ones.

The pattern will widen the gap. We will expand the influence of children's clothing market and consumer groups through the spread of animation culture.

It is understood that the fruit group has set up product research and development centers in Guangzhou, Jiangmen, Seoul, Paris and other places, and has set up animation studios, creative studios and visual management workshops in many institutions such as Guangzhou Acmdemy of Fine Arts and Luxun Academy of Fine Arts. Through the innovation mode of production, study and research, we can grasp the popular elements, understand the fashion trend and grasp the market pulse accurately.

At the same time, the group also responded to the "national animation industry development plan" issued by the Ministry of culture in the "12th Five-Year" period. It plans to set up nine major divisions, including retail, children's wear, e-commerce, Shang Chao, gifts, international, authorized, wireless and media, in the future with the opportunity of setting up the concept of animation and the whole industry chain. It is committed to promoting the commercialization of the "local animation brand", pforming cultural value into economic value, and making efforts to become a domestic animation brand with strong competitiveness and influence in the world.

At present, the animated cartoon of "the fruit of the fruit" has been launched in a CCTV set with the major local children's channels. During the year, 100 provincial and provincial TV stations will relay the broadcast. Its "storm + drizzle" communication strategy will fully cover the audience and further publicize the enthusiasm and confidence of the fruit.

Connotation.