85 After Taobao Shopkeeper Zhao Xue: Listens To The Girl To Use The Creativity Garden To Start A Dream.
She was unlucky. When she was a child, the wrong injection of gentamicin caused her to have more estrangement from her dream. And she was lucky. As the "85 Queen", she had the Internet as a medium and succeeded in bringing her dream to the front.
In 2010, a shop called Xiao Xue produced.
TaoBao
He was born in the air, and in less than 3 months, he made three diamond achievements.
Behind this little shop is the unremitting efforts of a farm girl in Yantai.
"I want people who come to the store to shop as if they are tasting a homemade red bean steamed bun."
This is a "85 Queen" girl Zhao Xue.
Originality
And determination.
Push the door between dream and reality.
Weak listening makes Zhao Xue know that he is not quite the same as normal people.
She hopes that one day she can work in her own environment without hearing too much hindrance.
In 2008, Zhao Xuecong
logistics
After graduation, she found a job in a freight company.
Sale
Work.
But because of hearing problems, Zhao Xue's work is not smooth.
Only 800 yuan a month's basic salary, even the rent can not afford, Beijing for Zhao Xue, "pressure is more than temptation."
She finally decided to return home, and after returning home, she arranged helplessly as a clerk at the bank counter, but hearing was still an obstacle.
"I am not qualified for such a job. I must find a way to foster strengths and circumvent weaknesses."
Zhao Xue said.
Sometimes there is only one door between dreams and reality.
In 2009, Zhao Xue saw many people on the Internet, who were attracted by Taobao.
Can we avoid the embarrassment of direct communication on the Internet? Is that what she expected?
One day in August 2009, Zhao Xue began his own journey to steal a teacher. She first applied to a Taobao shop in Hangzhou. After fully grasping the flow and skills of the online store, Zhao Xue returned home in the end of 2009. She decided to open a Taobao store.
Less than 3 months to break through three drill
After simply raising some start-up funds, in March 2010, Zhao Xue named her shop "snow products". Wangwang ID was called "red bean steamed bun", and her friend Wang Dan moved her enthusiasm and creativity, and she started her own business trip together.
When the funds are available, after deliberation, the two people decide to sell clothes. If we want to build up our reputation quickly, the best way is to use the brand.
But where is the source of the goods? Zhao Xue didn't want to sell everything to Yantai's Fushan District because she didn't have much money. But dealers were not willing to sell it to her wholesale.
In the end, a Semir dealer reluctantly agreed to let Zhao Xue sell products, but only agreed to give her 3000 seasonal stockpiling, and the discount was very high.
Zhao Xuesi did not lose heart, but on the contrary, "Semir's brand recognition is relatively high, so that the education cost of the market will be greatly reduced."
Zhao snow talks with merchants about not buying first, but first showing photos on the Internet, if someone buys them, they will take them.
Relying on such a cost saving "no warehouse sales", Zhao Xue's "little snow production" was officially opened.
On the third day after he opened the shop, Zhao Xue Ying came to his first business. He was a buyer from Jiangxi. He took a yellow T-shirt and the paction price was 25 yuan.
The two little girls were very excited. "At that moment, I felt that my dream had been recognized and supported by the outside world, and the shop could do it."
Zhao Xue said.
After a few days, two single, three single...
Orders are getting more and more.
The 20 day passed, and the snow produced a drill, and after 30 days, two drills...
By May 20th, the shop had broken through three drills, when they opened shop less than 3 months ago.
Self brand created by creativity
"Xiao Xue produced" depends on quality and service, and more importantly, it relies on creativity. Although it has only a few months to run online shops, Zhao Xue has his own unique management vision.
Although it is just an ordinary dress, Zhao Xue will blend in ingenious creativity and personality collocation, so that T-shirts show different characteristics.
Unlike other sellers, Zhao Xue not only sells clothes, she is more like the customer's personal dress collocation division, how the fat people should wear, how the dwarf should wear, and the "snow products" will be carefully designed for the customers.
In addition, the "snow production" does not regularly launch creative theme activities.
Last year, Zeng Yike's hit song "Leo" has such a lyric: "the tail of July, you are a Leo..."
The prelude of August, you are Leo... "
According to the upcoming "July tail" and "August prelude", the "snow products" launched the Semir new theme of the "Leo" theme, specifically for men and women to choose the right costumes for men and women.
"Now the competition on Taobao is very intense. If we don't make a clever move and do not always innovate, we will probably be eliminated.
Over the next period of time, we will choose more clothing brands for consignment, new products and old products to match, so that consumers have more choices.
Zhao Xue said, "snow produced" is a creative magic shop, will produce more wonderful costumes and collocation.
"Snowy produce" can create a kind of ordinary person, and can also feel the sense of nothing. An ordinary clothes can also be put out wonderful. An ordinary person can also create miracles.
Looking up at the sky, Zhao Xue said one by one, she had a beautiful arc on her lips.
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