The First High Priced Stocks Behind The Clever Woman: Dream Made 100 Billion Market Capitalization Company

"Why?" when he heard the news of the fall in share prices, He Qiao was slightly surprised.

She said that for the company's share price, "it is definitely not counted, it is sure to see."

He Qiao woman currently owns 53.77% of the Oriental Garden and has a net worth of more than 8 billion yuan.

From potted plants to garden works

He Qiao woman

In 1988, He Qiaonv returned to Hangzhou after graduating from Beijing Forestry University.

Two years later, the Asian Games was held in Beijing. He resigned from her official career and went to Beijing to participate in bonsai exhibition with her father, who had been engaged in garden forestry.

Soon she found business opportunities for selling bonsai.

In the spring of 1991, she went down to Guangzhou to buy potted plants, and then returned to Beijing to rent five star hotels such as the new century.

At the same time, she also opened a flower shop in the hotel. At that time, the first flower shop in Beijing Guangzhou center and China World Trade Center center was from her hands.

After offering potted plants in the new century hotel, she took the landscaping project of the new century hotel, and gradually opened the business scope of the florist shop.

But fate gave him a surprise attack.

She hired a manager to buy a batch of defective seedlings, and then he absconded with the money.

Later, He Qiao woman listened to the news that iron ore could make money, and invested hundreds of thousands of dollars in the past.

More than ten people in the family were crowded into the settlement of migrant workers.

The first venture failed.

In 1994, the North Fourth Ring Road and the airport road were still out of sight.

However, a foreign sale Building specializing in selling to foreigners is rising here, and He Qiaonv sees unlimited business opportunities.

She took the construction team to make greening projects in these buildings.

At the moment, she has completely abandoned the role of bonsai sellers.

Without supervision, the profit is not thin, and her original capital is accumulating in the most primitive garden projects.

It was also in this year that she met her future husband, Tang Kai.

Two years later, two people got married.

That is, these two years, it is the golden age of He Qiao woman's active expansion.

After many years, in retrospect, she was still proud. "At the time of 1995 and 1996, almost all of Beijing's export property gardens were made by us."

In 1998, He Qiao woman made the Oriental Plaza, and there were many real estate projects outside the city.

Oriental gardens are already famous in the circle.

Ten years ago, all the hardships and twists and turns appeared to be a logical matter in the eyes of today's Qiao women. She will tell you in a calm tone: "we may have tens of thousands of enterprises in the garden industry now.

I think everyone is going to do the first step. How to start, the stories are the same.

Rise and burst together with the gem

In 2001, "the growth enterprise market is about to be launched." this news was like a shot in the arm. It hit many private people in the private business circles at that time. It was a mirage that ppired the capital feast.

Hundreds of companies want to enter the capital ocean.

Excited ho Qiao woman contacted several brokerages, each hand has many enterprises in the queue.

At that time, He Qiao woman thought that by the end of 2002, the Eastern garden should be a gem company by the end of 2003.

To this end, He Qiao woman formulated a rather ambitious expansion plan.

She has almost no restraint in undertaking projects throughout the country.

From seedling supply to design and construction, vertical integration is rolled out.

In 1999, the Oriental Garden and the American company EDSA jointly established the EDSA- Oriental environmental landscape design and Research Institute. In 2001, it also established its own subsidiary, Dongfang Lihe landscape design company, Beijing.

Its intention is self-evident, nurturing and expanding its strength in landscape design.

In 2003, the Eastern Garden took more than 80 projects in 12 provinces and cities, and the staff expanded rapidly to more than 700 people.

Until this listing, the Eastern Garden did not restore such a large staff scale.

Just as the Eastern garden was sprinting to the gem, the policy signal for Ho Qiao's major attack came into being. After the NASDAQ bubble burst, the regulators were cautious about the Growth Enterprise Market: postponed indefinitely.

He Qiao suddenly surprised that in the "listing" of the dream, the company's speed of expansion, regardless of capital, management, talent, far exceeding the limit that the company can afford.

Garden enterprises pay little in advance, and every project needs to be funded first.

He Qiao woman decided to take the initiative in strategic contraction: the withdrawal of branches from all parts of the country, and the inability to complete the contract will be terminated immediately.

In the past, many talents gathered around her quickly dispersed.

Some of the people who worked in various branches in the past went back to Beijing and continued to follow her.

This is the most difficult period for He Qiaonv, who has been passionate about it. When a concerted team loses its goals, how can we continue to unite with each other? At the peak, the total number of employees in the Eastern garden is more than 700. After shrinking, the figure is only 200 less.

But the designers team was barely moving, and nearly 100 people were able to keep it.

This mess is the husband Tang Kai accompanied ho Qiao daughter a little bit to further complete the repair.

Tang Kai rushed to various places to explain to the merchants, to release the excessive items one by one, and finally there were disputes in only one or two cities.

He Qiao woman is busy with the construction team on the construction site to continue the project.

Half of the projects can no longer continue to be done. Some of the businessmen who have already done so are willing to pay for them, and they are unwilling to pay for it.

Around the growth of the gem, the Eastern garden was badly hurt. After 2004 and 2005, He Qiao woman always lulled and licked the wound.

In 2006, He Qiao had a son.

This year, she has been married for ten years.

This year, she has been forty.

After many years, the listing of oriental gardens was finally on the agenda.

She discovered that most of the enterprises listed on GEM and small and medium-sized boards were excited by the gem as early as 10 years ago.

At that time, hundreds of companies queuing up in the GEM board, they insisted on ten years, finally savor the fruits of the capital market.

Transformation of municipal gardens again sprint

The passion of "listing" has been withdrawn, and the goal of it has always been firm.

In July 2004, the first batch of small and medium board companies went public.

He Qiao girl understands that her dream is always there.

Once the company got better, she went to CITIC Securities again.

CITIC Securities Investment Bank people talked with her once.

The advice they offer is that the Oriental garden can not continue to make real estate landscape, and the whole real estate industry is not optimistic. How can you be optimistic about the real estate landscape? You should pform into a municipal garden.

This pformation, He Qiaonv no longer bold aggressive, but a project slowly pformation of a project.

In 2005, a municipal project was added in 2006, and the proportion gradually declined, from 55 to 64 to 73.

Until the listing, more than 20% of the eastern gardens of the main municipal projects come from real estate projects.

The first batch of municipal projects include: Suzhou Jinji Lake, Beijing T3 terminal, Beijing canal culture square and Olympic events.

It is often questioned by the outside world that the Oriental Garden, which is based on municipal projects, is rich in the process of bidding, otherwise it can be able to take orders from other local or state owned garden companies.

He Qiaonv said that the project he did was the most public and pparent of the bidding process, which was the opportunity for the Oriental garden.

On the eve of listing, the Eastern Garden meets in the SFC.

The person in charge looked at the information and asked a question: "the chairman of the board of supervisors is your husband, husband and wife. How do you supervise each other?"

Originally, before the listing, the chairman of the former board of supervisors of the Oriental garden had just died. In order to replace the vacancy, Tang Kai was once again arrested by his wife.

In an interview with the financial weekly reporter, the Oriental Garden said that the chairman of the board of supervisors was only a temporary pition. He would no longer serve as an easily criticized position when the next board of directors and board of supervisors were reelected.

10 years to achieve market value of 100 billion

At the reception, He Qiaonv stood behind Tang Kai, standing at Zhao Dong, Li Jianwei, Deng Jianguo, Fang Yi, Wu Jianjun and others.

You can see the names of these executives in the prospectus, Wu Jianjun came from investment bank, Fang Yi from CITIC Securities.

In 2007, the 10 executives who got the shares were overlapped with one of the 5 in 2001, only Fu Qi year. She once taught at Beijing Forestry University.

A big change of blood, He Qiao woman is not alone, said: "only she left."

When the first listing failed, the first executives almost lost.

From the beginning of May this year, the Eastern garden has released good news continuously.

In 3 months, 4 projects totaled 3 billion 500 million.

Four years ago, employees were still surprised by a 100 million project.

As share prices soared, He Qiaonv continued to work 12 hours a day.

She came to the company at 10 o'clock every day and left at 10 in the evening, usually working 6 days a week, but there was hardly any rest time in the whole year.

Before listing, she still lives in a rented house, driving small old cars that her employees can't bear to see.

After listing, she changed herself to a new car. "But it's not so good."

There are more than 800 people in the Eastern garden today. He Qiaonv said that at the end of the year, there should be nearly 1000 people.

Her blueprint is far from that, and her 5 year performance is 10 times her clear goal.

And ten years later, she hopes that the Oriental Garden will have a market value of 100 billion.

In the announcement of the Eastern garden, there was a paction to buy a tea garden.

The garden belongs to the father of He Qiao woman. The more than 70 year old man still works in the garden every day, takes care of his vegetation, and refuses to rest.

Until the Eastern Garden bought the tea garden, the old man had to stop working.

Her staff members privately said, "the strength of the original is hereditary."