The Secret Of Hot Marketing Of Yang Chun Yi Clothing Store

Women's clothing only needs to be matched.

Sales are better than many other products.

At present, there are no women in hot shoe and silver products on eBay.

Yang Junyi is a newcomer on eBay who has only been on the road for less than two months.

But it has achieved about one hundred thousand yuan in sales last month.

Its astonishing growth speed is hidden behind its skillful analysis of paction data to guide its operation.

Yang Junyi now has three online stores, and the best seller is women's clothing store.

As the business grew too fast, he found two other people to help himself.

Help merchants clear the tail

Yang Junyi's online shop is not his idea at all. He is still reading graduate student, if he is not pulled by friends to help them improve.

In November, Yang began to own her shop on eBay, and began selling women's clothing, which was not large, but also had to run to the market herself.

But Yang, who reads computer, has a special sense of smell in mathematical statistics.

Yang Junyi feels that using mathematical statistics to guide sales is very useful.

But before that, he has to solve a supply problem.

Of course, the most popular style of clothes on eBay is impossible.

From the perspective of attracting user traffic, it is essential to enter these goods.

But the problem is that the price of these styles is not cheap, and Yang's most profitable business is the merchant's cargo.

Generally speaking, before the season comes, businesses that normally make clothing business have begun to enter the next quarter of the year, and the goods of this quarter have begun to clear up.

Wholesale processing is definitely not possible.

Yang seized these requirements, first bought the goods from some dealers at a very low price, and then sold them with his own online stores.

Now Yang's shipments are rising rapidly, and they are beginning to deal with their shipments for manufacturers.

From a gross margin point of view, the delivery is certainly much higher than the new ones.

Timing of selection

Pick of the week

Yang Junyi's purchase is basically in accordance with this season.

In order to get a better discount, all of them are paid in cash.

But after all, they are goods, styles, and so on.

How can they sell these goods? Yang himself has a good idea.

Yang said that he knew from data statistics that pactions on eBay online were at most 12 noon, 5 p.m., 6 p.m., and 9 to 11 o'clock in the evening.

It is the best place to purchase the recommended products on eBay home page at these times.

Moreover, Yang analyzed that the auctions of general auctions had the time to end the auctions, and the end time of the auction was the most suitable time for these auctions.

And seeing that the end time is coming, the price will be offered immediately without delay.

In doing so, the rhythm of pactions is quickened.

Yang said he was in the middle of the day.

It will choose noon and evening 9 - 11 points two periods as the end of the paction time, so that he is equal to a day to do other businesses two days to do the volume of pactions.

Complete imitation

The best competitor

Yang Junyi believes that the key to his rapid growth is to completely imitate the best competitors in the field of women's clothing.

He chose the EvalueVILLE on the US EBAY platform, which has at least 1000 auctions every day, and the total number of products is amazing.

And now Yang Junyi's clothing store has only 200 styles of clothing.

Yang said that this website is a digest of vendor inventory, and auction never use a single price way.

Taking this website as a template, Yang Junyi's website is basically plagiarized, using only one dollar auction and ordinary auction, and each week, one of the hot clothes will be taken as a single start to gather popularity.

At the same time, we can also know the psychological endurance of customers for the final paction price of a commodity, so that it can facilitate the common auction of similar commodities in the future.

Yang emphasized that when he tried to imitate competitors, he still had to do his own data analysis. He is still using other accounts to verify the results of his data analysis, such as how to make use of search engines to get more effective buyers from his store.

Investment suggestion

Don't make a big stall.

Yang Junyi, the new novice who opened the online women's clothing store, suggested not to spread the booth too large.

So even if there is a need for adjustment in the process of operation.

Or turn around.

Generally speaking, for newcomers, it is best to pick 10 to 15 pieces of the best selling staple goods, and about 2000 yuan of investment can achieve entrepreneurship on eBay.

He suggests starting with familiar products and not immediately thinking about designing new ones.

We must strive for certain advantages in price, of course, under the premise that the purchase price can not be reduced.

Only a portion of gross margin can be sacrificed.

Small sellers are best advised to catch buyers who go to search for goods voluntarily through search engines, which are more purposeful than those who browse casually, and they are less sensitive to price.