How To Open A Makeup Shop

Open home

1. Determination of business mode

Cosmetics industry

If you want to open a cosmetics store, then you must first determine the business model of the store, do you want to run a brand of cosmetics, or do you have to run multiple brands of cosmetics.

In addition to skin care products, do you need to add some life care products (such as shampoo, perfume, shower gel, etc.), make-up, nutritious food and so on.

If the business mode is established, we will decide the brand owner to choose your purchase channel.

Two.

A single brand cosmetics store usually adopts the form of chain affiliate, which is authorized by the brand owner to sell their products locally or provide corresponding services to customers.

For example, AVON's franchised store, fruit Su Tang's fruit and vegetable beauty shop or Shanghai Jahwa's Bai Cao collection.

The general safety factor of such a store is relatively large, which is directly supplied to you by the brand owner, eliminating the intermediate links, and not having to worry about fake goods, parallel imports and insufficient supply.

It is only possible that the brand owners have a higher demand for franchisees and a slightly higher investment.

Another way is to open your own shop and buy your own goods, but in this way, you may have a relatively large chance of meeting fake or parallel imports (unless, of course, you are positioned to sell fake or parallel brand cosmetics at the very beginning).

To open a shop like this, we should say that the overall brand image is not very good. Customers will lose a lot of time after a long time.

And your source of goods is also not guaranteed.

But this shop may have a little advantage, that is, the products will be very rich, cosmetics, make-up, daily necessities, accessories and anything else will be sold.

But in this way, the characteristics of your cosmetics store will be lost.

(this kind of store, everyone will get a better sense of purchase.)

In addition, there are also some so-called "cosmetic brand discount stores" in the market recently, which offer famous brands of cosmetics to franchisees at a discount of 2-3 discount.

You think, every famous cosmetic brand is an independent channel of operation. They can't sell their products to the so-called cosmetics companies at 2-3 discount price, and then sell them to you by these cosmetics companies. What do they earn?

Three, shop location

OK, the brand has been selected in the mind, the business mode has been determined, and the purchase channels have been protected, so the site should be selected.

Choosing a business address is very important. A good shop, your small store is at least 60% successful.

Site selection can refer to the following:

1, the area where the local bustling commercial blocks and fashionable girls frequented and consumed; (for example, Xidan, di anmen, Andingmen, Xinjiekou, Zhongguancun and other places in Beijing)

2, densely populated large and medium-sized communities, mature residential areas; (if your shop also provides skin care services, choose this kind of place is good).

3, high-grade office buildings, commercial building and other nearby shops, targeted for high consumption of white-collar groups;

4, it is best to shop next to cosmetics, clothing stores and women's related products.

Four, shop decoration

If you choose a place, you will start decorating. If you are a chain store, you will be decorated by the company and decorate according to the style prescribed by the company. The general design of the decoration is higher and the cost may be slightly higher.

If your store is not a franchised store, it is the kind of store that you buy, then the decoration style can be determined according to its own preferences, but the quantity should be concise, bright, bright, neat layout, orderly layout, and the door must be beautiful.

(otherwise people will not enter if you look at your door.)

Five, initial distribution (or purchase)

If you are a franchisee, you can communicate with your headquarters customer service department for the products that are suitable for your local sale, because the environment, climate and consumption habits of each place are different. At the beginning, the goods you may match are not very correct, but generally speaking, if you are the brand of the alliance, they usually have a 3 month return period, which can be returned.

This risk is very small.

But if you are not a franchise store, instead of going to the wholesale market to purchase, you can start thinking clearly about the products you need or the products that are suitable for local consumption habits. Otherwise, it is hard to replace them, and end up smacking them in their own hands.

Generally speaking, if you are a franchise brand, they will give you some related products' folding, so that you can open business or sell them to consumers in daily business.

Six, shop layout (Jane)

There is not much to say about store layout. If you join a store, do it according to the guidance of your headquarters. If you are not a franchisee, you will arrange your own store according to your own preferences.

Products are placed in a very knowledgeable way. The products with high price and high profits should be placed in a flat view, and they should not be placed too much. Otherwise, others will think that they are not worth the money. Over the season products or low profit products are placed on the lower level cabinets, and the promotional products are suitable for laying more and more.

(remember to hang up a poster, hang out, decorate shop silk flowers or flowers in the store, but it can't be too much, otherwise the focus is blurred.)

Seven, staff recruitment

If your store is not very large, plus you, hire another employee, you will need to hire another employee, but you need better skin, good image quality, beauty or cosmetics, but you must familiarise yourself with the products you sell in the store before you go to work, and understand the knowledge of the products, so that there will be no problem for the customers, because you should know that you are the opinion leader, and you and the salesperson should educate the customers what products they should use and how to use them.

The mastery of sales skills and professional knowledge has a significant impact on your sales performance.

Eight. Start business.

Take care of (omitted) if you sell nutritious health food, you need to apply for a health permit, and your shop assistant has to apply for a health certificate.

Well, after a period of preparation, it is time to start business and prepare for the opening business. Do not rush to start the business, and wait for all the preparations to be completed.

It's very important to start business for a month, so publicity must be in place, for example, DM should be sent out, advertising should be done according to the situation of the city (Beijing and Shanghai's MM is not suitable for advertising in the newspaper, it's too expensive).

If there are conditions, you can also do some subtitle advertisements or image advertisements in local TV stations.

It is necessary to do some preferential activities, such as giving gifts in the store, buying products for 20 percent off, and so on.

Of course, gifts should be distinctive and suitable for the needs of MM.

In addition, when you start your business, you should mobilize your friends and relatives to support you, so that they can come to your store to buy products.

But when you first opened up, because many things need to be familiar with and run in, don't rush into chaos.