Matters Needing Attention In Opening A Toy Store

First, the display shelves in the store are too high.

Children's toys consumption It may be a complex consumption process, for example, choice. commodity It may be children, but adults who implement consumer behavior are adults. Therefore, in order to facilitate children to browse goods and increase their choice of opportunities, the display height of commodities should be in line with the height of children, rather than the display of goods in many stores, so as to set height for adults' browsing.

For this reason, merchants should reduce the height of display rack. It is even possible to lay carpets, wooden boards and other things on the ground for the display of goods.

Two. Store atmosphere Too quiet

Many of today's children's products, such as cars, airplanes, robots, simulation guns, dolls, and so on are all electric. After opening the switch, there will be sounds, movements and lights, etc., which will attract children's attention. But many businesses are quietly putting these "moving" goods there, and do not give full play to the greater attractiveness of these commodities once they are activated.

I want to remind businesses that please remember one typical feature of children, that is, they can not read the instructions rationally like an adult, and then understand each function and characteristics of the product in detail. They are more sensitive, direct and quick to decide whether they like and buy from the outside of the product. Therefore, it is suggested that businessmen should appropriately drive some of the main or distinctive products in the shop, so that they can move and change the atmosphere of the shop from static to dynamic. This will surely attract children's attention and increase their sales opportunities. Even when the shop assistant is not busy, he can play dart toys, play basketball and build blocks in the shop, which will stimulate the desire to imitate children.

Situational, experiential and demonstrative commodity displays are more suitable for children.

Three, the design of price tag lacks commercial art.

What is a good commercial art? That is, the design must start with business and stimulate the development of business. For example, the price tag of many children's toy shops is designed too ordinary, either purely commodity name or price, or can not find the price tag.

When I visited the children's toy shop opened by my friend, he told me that their prices were far cheaper than those in supermarkets and shopping malls. To be sure, low price is a big advantage for their store. Unfortunately, such a huge advantage is not obvious and outstanding in his store. Most of the goods in his shop are not price tags, but only a very small piece of paper hanging on something of an inconspicuous part of the commodity, or just a cold figure. It can be said that such a price tag design is a failure, or no commercial art. In fact, just like this friend's situation, as long as we make a small change, we can play the advantage of price tag. For example, you can put two lines on the price tag, one line shows the value of the "market price", and the other line shows the value of the "store price", but it should be changed according to the local laws and regulations, so that the competition law can not be violated. Such a direct comparison can greatly stimulate consumers' desire to buy.