How To Run A Good 1 Yuan Small Jewelry Shop
1.
site selection
For the 1 yuan and 2 yuan shops, it is possible to get tens of thousands of yuan monthly, but the premise must be a good place and a large business district with large traffic volume.
If you choose to sell near the school, bus stop, residential area and so on, it is impossible to sell monthly sales.
If the rent is not good, the rent should be cheaper.
But the city is good.
Business zone
In China, many jewelry shops can not get into the same category.
It's best to have a self styled and beautiful independent shop in the shopping area with large traffic volume. The best shop around you is a clothing store. Your store has the best 80 square meters, so the diversity, novelty, low price plus warm service attitude of the accessories can bring good profits.
2.
Stock purchase
Small items are very cheap and fashionable. Make sure you sell them and sell them to Yiwu small commodity city. There's a special one for you. Two yuan stores are prepared to ~ ~ or contact the Alibaba direct through train, which sells direct accessories.
Will teach you how to site selection, marketing, logistics, distribution services.
As far as I know, operators have turnover of more than 2000 yuan per day.
3, cost: a good investment must have a certain economic strength. The rent must be very expensive.
And at least 1 years to recover the rent and decoration costs, basically second years to make real money.
To do some small ads is also a certain amount of money.
4, promotion: in the off-season, the advertising will be ringing again, the decoration is better, and the ornaments can be diversified again.
But in the peak season, it will be more than ten thousand yuan. This is a fact.
It is recommended that you make membership so as to cultivate a loyal group of customers.
Replenishment point of purchase channels, Yiwu currently purchase more inventory points, although they may not be able to get one or two yuan below, but some high priced goods can be matched with the sale, the purchase of inventory goods are indeed cheap, for example, a dress may be three yuan five yuan price, but the number will be more demanding, this time can be combined with other family stores to purchase goods.
Analysis of jewelry purchase channel
Jewelry purchase channels are generally divided into traditional purchase channels and online purchase channels, and traditional purchase channels can also be divided into local distributors and retailers to purchase goods.
1, the local distributors are convenient but expensive.
This is the low end of the traditional hierarchical distribution mode. Through the distribution, logistics and pportation of the first, two, and three level distributors, the goods will finally reach their locality. The jewelry store owner can basically find the local dealer's purchase at the door or the same city.
The advantage is that it is convenient to take the goods directly from the door and then go back to the store to retail on the shelves.
The drawback is that because of the multi-storey distribution, each distribution layer has a certain increase in price and logistics warehousing costs, when it reaches the wholesale location of the location, the price is much higher than the factory price.
Another drawback is that as a personal consumable, jewelry has many kinds of merchandise, such as color, style, material and so on. Shopkeepers may face the limitations of jewelry styles at the wholesalers in the locality.
Therefore, the owner of the jewelry to enter the place, the profit is relatively low.
2, the purchase of goods from other places is cheap but troublesome.
A lot of retailers and shopkeepers are usually directly associated with manufacturers to purchase goods from manufacturers, so as to avoid compressing profits at the level of distribution increase.
The advantage is that the cost of purchasing goods from factories is low, and the profits from selling them to the market are relatively high. At the same time, there are more styles to choose from.
The disadvantages are also obvious, which may require shopkeepers to often run outside factories to contact all kinds of matters, look at samples and pick up styles. For small ornaments shops, travel expenses are not a small expense, and usually the threshold for manufacturers to purchase goods is higher. For example, the number of wholesale outlets that factories may ask for will reach tens of thousands, so they will consider wholesale, otherwise they may ask you directly to find distributors.
3, jewelry online purchase convenient and cheap.
Thanks to the development of e-commerce, jewelry has become the hot product of online sales after clothing. Many people choose to shop on the Internet to sell accessories. The trend of online shopkeepers provides the foundation for the wholesale website production objectively.
They use their own channel advantages and platform strength in the locality, large-scale purchase from jewelry manufacturers, get the first price, and then carry out small wholesale business. The price threshold of general wholesale website wholesale is basically tens of yuan or one hundred yuan, and the comparison of people can be combined wholesale, that is, what the shopkeepers say is "mixed batch".
The small wholesale platform launched by Alibaba is the best way to purchase goods.
There are also various online wholesale platforms, such as Jinbao network, etc., which are recommended for wholesale purchase at Taobao. Now many manufacturers and wholesalers have shops in Taobao. Their products in Taobao stores are generally more popular than new ones, and they also support wholesale, and they can be guaranteed in terms of supply and quality. Moreover, Alipay trading is also very safe and secure. Choosing to buy products from Taobao network can be regarded as a good channel.
- Related reading
How Does The Owner Of A Clothing Store Get In Good Relations With Wholesalers?
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