Four Tips For Opening A Restaurant

open Restaurant Four secrets

There are many business opportunities in the small catering market, not to mention a business is a knowledge. How did the "outsider" in the first contact with the catering industry become a specialist? Mr. Lee, senior consultant, made the following four suggestions:

Accurate positioning is the premise.

The catering industry is one of the most competitive industries. Entrepreneurship We must grasp the principle of dislocation competition and seek business characteristics. First of all, we must identify the service objects, and according to the characteristics of the customers' consumption habits, tastes, preferences and so on, we will design food varieties and decorate the dining environment accordingly, so as to establish business characteristics. In addition, market positioning should be dynamic, timely adjustment should be made according to market changes, and new innovations, new varieties, new services and new features should be introduced.

Correct site selection Is the key

Shop location selection plays a special role in catering business. The size, location, mode of occupancy and cost of the store directly affect the target market, promotion strategy and commodity composition. Generally speaking, restaurants should be selected in areas with high consumption concentration in shopping centers, downtown areas, business office areas and large residential areas, while bus stops, subway stations and subway lines are also good choices.

Gao Ming Marketing Are elements

The catering industry needs a very good marketing art, turning the best idea into a gimmick, and trying to achieve "people without me, people have me". From this year's catering market situation, entrepreneurs should pay more attention to the characteristics of small restaurants, leisure restaurants, snacks and so on, among which the characteristics of small restaurants are the biggest business opportunities, especially the "soil" and local snacks, often a local food or a local snack can make a fire shop.

Thoughtful service helps.

Customers are always parents, especially some old customers. They can bring good market reputation and produce snowball effect, making the business of catering business bigger and bigger. Therefore, providing quality service to customers, such as providing takeaway and booking services, and extending business hours, can attract some old customers.

As the saying goes, "food is the food of the people", the catering industry has always been a popular field of entrepreneurship. The success of "Tujia pancake" and "Barbie steamed bread" made people believe that in the catering industry, big hotels such as "Xiao Nan Guo" and "Merrill Lynch" can make money, and the "small restaurant" such as baked cake shops, milk tea shops and so on has the same business opportunities.