New Ideas Of Marketing Mode Such As "Apple" Making Exclusivity And So On

Guess the exclusiveness of "apple" in the art world

Since the year before last, "apple" has become

Why is there such a chain reaction?

Because IPHONE is only suitable for the ITUNES software developed by Apple Corp, although many people will crack the phone, so they do not use the software, but we have to say that ITUNES is undoubtedly the best tool for the conversion of songs and videos in mobile phones.

Although the software can be downloaded by itself, apple computer has its own ITUNES software without downloading, and has added a reason for consumers to purchase computers.

All in all, every product produced by Apple Corp has close ties.

Of course, this practice also has great risks, which is why there is only one in the world.

In the product homogenization curtain industry, all eyes are fixed on the color of the curtain cloth, but no one has made any articles about the curtain's functionality and production process. Any details and any product of the curtain industry can be said to be unique, so it has a certain right to speak.

For example, there are two ways to install curtains, one is to use the track, one is to use curtain poles, if any enterprise can develop unique installation methods, such as automatic installation of instruments, which can be beautiful and easy to pick up and hang for cleaning, then the enterprise can develop matching curtain products, that is, the instrument can only install the curtain products produced by the enterprise itself.

Perhaps someone will ask: is curtain enterprise not only spending more cost to study installation method?

Now many industries are talking about cross-border and cooperation. Why can't the curtain industry catch up with the upsurge of cooperation?

Is it possible to create a "apple" in the curtain industry?

Conjecture two "soft" BOLONI "first" after the design and sell products.

The home decoration industry is closely related to the home textile industry, so for many people, the name of BOLONI sounds strange.

This is not a long history of home decoration companies are now well-known in the home decoration industry.

When it comes to the company's service content, it is not very different from other companies such as Shi Chong and Qingzhou, but the price of the company has remained high.

It does not play cheap advertising like other companies, but rather holds the noble head and says, "our design is worth our price".

Consumers with strong economic strength make the company design and decorate the entire residence, but consumers without strength will also take out one or two parts, such as kitchens and toilets, using BOLONI home accessories.

Why does it have such charm?

Can we win the price at a high price today?

The answer is two words: design.

BOLONI's home furnishings services and home decoration products are around these two words. Design is the core of all services, and also the source of inspiration for all products.

In BOLONI, the design cost is only about 8000~10000 yuan, and if it does not buy the company's products, the design fee will be doubled.

Consumers go to BOLONI, which is also directed at their design ability. Their idea is that although they spend more than 10 thousand yuan, they can make the whole family wear their minimum energy in the shortest time to achieve the best results.

Although today's society pays attention to cost performance, the design is priceless under the background of the leading personality. Modern consumers dare to pay for the design which is invisible and consumption first.

In the curtain fabric industry, which brand dare to stand up and say that its design is amazing?

Is it full of personality?

Is it incomparable?

If so, we suggest that the enterprise should develop in the direction of BOLONI, and establish a soft clothing design center, first sell the product and then sell the product.

If consumers want to get the soft and small design service, they must consume the fabric products of the enterprise, so that the sales mode can achieve the same effect.

Of course, it is not easy to become a "BOLONI" in the fabric industry. In addition to the strong design skills, the company also has professional high-quality design talents, but also has some guarantee in product quality and later service, so as to maintain a good reputation among consumers.

Conjecture three "Coca-Cola and McDonald's" business opportunities

People who love to drink cola know that Coca-Cola is a partner of McDonald's, and Pepsi Cola is a partner of KFC. Two rival coke producers cooperate with two opposing fast food giants. This contention is obvious.

Coca-Cola's role in McDonald's is no less than its signature potato chips.

McDonald's has chips, KFC also has, but without Coca-Cola, it lost a big signboard against KFC. After all, Coca-Cola has a high degree of loyalty among consumers all over the world.

Cooperation with strong partners can not only enhance their popularity, expand their own consumption groups, but also restrain the development of their competitors with other people's strength. This cooperation can be seen as a win-win situation.

In the textile industry, there are many examples of this mode of development, such as the cooperation between the United States cotton and dinosaur textile, though they are not indispensable relations, but because of cooperation, they have started two brands at the same time, so that consumers can remember two names - dinosaurs and American cotton.