Liu Yang, A Junior Student: Entrepreneurship Depends On Courage.
Entrepreneurship
It depends on courage.
"Come and see, look, alright, old flavor and dried bean curd!" every evening, Liu Yang, a third year student of Liaoning equipment manufacturing Career Technical College, appeared on the twelve weft road.
market
Set up a steaming hot tofu stand, busy to greet customers.
"University students start their own businesses, let you find the old flavor" banner is very eye-catching.
"College students sell dried tofu!" Liu Yang, who has not yet formally graduated, has become a "public figure" in the vegetable market.
College students start selling dried tofu
From the end of 5 months, Liu Yang appeared on time every afternoon to sell dried tofu in the twelve weft market.
A folding table, an electronic scale and an electronic loudspeaker are all his family's practice.
Whenever there are people passing by the stalls, Liu Yang immediately warmly approached the conversation and handed in the dried tofu.
At the top of the booth, the banner of "college students start their own businesses and let you find the old flavor" is particularly striking.
Liu Yang, 24 years old, is from Huludao. He has been in Liaoning equipment manufacturing Career Technical College for three years, and will graduate in July this year.
It is fair to say that the semesters of University approaching graduation should be internship. But why did Liu Yang go to the vegetable market to start training? Liu Yang told reporters that he had been assigned to an internship at a Foundry Research Institute in Shenyang, but after two months of practice, he did not feel satisfied.
"Instead of working for others, you might as well do it yourself!" I am a native of Jianchang, Huludao. My hometown specialties are boiled and dried tofu. They are tasty and cheap. They are not inferior to dried tofu in Jinzhou.
But for more than two years when I came to school in Shenyang, I never met Wang Xiaomeng in the street. "If I can sell water and cook dried tofu in such a big city like Shenyang, I can still make money!" Liu Yang told reporters that he loved his hometown's cooking and dried bean curd.
The goal is bigger than "Xiao Meng".
After persuading his family and borrowing more than 4 yuan from their lifetime, Liu Yang hired a "master teacher" from his hometown and set up a tofu workshop in Shenyang.
Because of the shyness of the bag, Liu Yang is also a multiple role of the boss, salesperson, delivery man and so on.
Although he was tired and full of hands, he enjoyed the happiness brought by this entrepreneurial process.
Liu Yang told reporters that although the boiled dried tofu is a special delicious food in western Liaoning Province, it has been processed by the traditional handcraft technology that has been more than 200 years old. However, many people in Shenyang only recognize Jinzhou dried tofu and have never heard of Jianchang's dried bean curd.
"I don't want boiled tofu always in the ravines."
Liu Yang said.
The same is true of the old flavor of dried tofu sold by oneself.
"Although making money is one aspect, on the other hand, it also wants to find the flavor of tofu."
Liu Yang told reporters that because they are all open tofu Fang, many people now compare themselves with "Wang Xiaomeng", but he wants to do more than "Wang Xiao Meng".
"My ideal is to make my own bean products.
Branding
It's better to chain up all over the country. "
Liu Yang said.
Entrepreneurship requires courage.
In the food market reporter, although it is "newborn calf", but Liu Yang's sales are good, can sell 50 Jin of dried tofu every day.
Because dried bean curd is delicious, delicate and tendy, soon there will be a repeat customer.
And the striking banner in front of the exhibition caught the two psychology of the public: "old flavor dried tofu, playing a pure natural nostalgia brand", and "College Students' self employment" has led many people to have a "support" idea.
I don't want you to buy more, buy a little, taste it and come again.
"Liu Yang smiles from time to time and says to the customers who stare at the tasting.
Liu Yang told reporters that courage is the most important step in starting a business.
"For lack of courage at the beginning, the first time to go to a restaurant to promote the product, it lingered outside the hotel for an hour to push the door open.
And when I first came to market stall, I could not shout loudly.
For the business that is in its infancy, Liu Yang admits that selling dried tofu is definitely not hype, and everyone's support is the best gift for him.
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