College Students Start Selling Peanuts

Wang Jiesen (a pseudonym) is still working, with good friend Yan Chenxi's words, he is a little "obsessive compulsive disorder", always strive for everything perfect, "overtime is definitely also their own initiative."

College student

In early April of last year, China

Where to start? Wang Jiesen first thought of his most familiar product, a spicy peanut in Kaifeng, Henan.

The peanuts are very popular in the market.

Although Wang Jiesen had already had an agent in Beijing before his hot brains, the Kaifeng spicy peanuts were sold on catties for sale, mainly in bulk, while peanuts in small packages were not beautiful, and they felt like the roadside dishes, which were rough and cheap.

Wang Jiesen thought that the spicy peanuts could be packed into peanuts.

In the early stage of investment, we need thousands of dollars. Under the encouragement of Wang Jiesen, two good friends were joined as partners. Yan Chen Xi, who was in charge of economic management in North University, was one of them. "I spent little more than 1000 yuan with another partner (Wang's Liberal Arts college classmate). Wang Chieh Sen himself invested 3000 yuan in," she said. 4000 yuan is three people's start-up capital.

On the first purchase, Wang Jiesen carried back several big bags of peanuts, stacked like a pile of chemical fertilizers in the bedroom.

Marketing is not easy to make money.

After a large pile of peanuts, the three senior students began to work.

Now that they decide to follow the boutique peanut route, they first think of starting from the supermarket in the school.

After consulting the Xingguang education supermarket of the media university, the other side told the magnetic sticker of the upper shelf product to cost more than 10000, three students immediately played the retreat drum, and turned the roundabout route to find the dry fruit stand which was stationed at the supermarket doorway.

Wang Jiesen took a few small spicy peanuts wrapped in small packages and sent them to the fruit stalls outside the supermarket. If the other party was satisfied, they left a few bags for sale.

"Although the stall owners all like the taste of spicy peanuts, they do not have much confidence in the sales of our products," Yan said. At the very beginning, they sold peanuts to dry fruit stalls for free, and all the sales were returned to the vendors.

In this way, they sold the three supermarkets in the campus of the media university. "It is only a cost, which guarantees us not to lose money".

Compared to the supermarket shop, Wang Jiesen's marketing on campus network has been more successful. When he posted a notice on the walnut forest forum, peanuts sold out in three days.

"The spicy food is very enjoyable and tastes delicious," the students gave high praise.

Completion of academic career

At the beginning of the peanut business, Wang Jiesen was confident and ready to promote in the surrounding colleges and communities. He said at the time that if the sales were good, he would try hard to be a general agent.

But when the study was about to be completed, the three people's career did not last.

Yan Chenxi recalled that there were three main reasons, one was not enough manpower, daily delivery, and the time and effort of the goods, if the cost was too high, and the graduation time was getting closer and closer, the graduation thesis, defense and other 7788 things were crowded together, a little busy. Then, they found that the current Beijing hot peanut agents have made their own facade and brand under the premise of the same source, "we are fundamentally better than they".

The last item is money, and parents are not optimistic about their "small business" and have no intention to invest in it.

Wang Jiesen said that three people wanted to rent a store, but the monthly rent plus employee salaries was a big expense for students. "We almost pushed tricycles to the snacks Street next to the school, but then did not act."

All kinds of practical problems lie ahead of us. Finally, the implementation of the entrepreneurial plan for more than two months has to stop.

Six months later, Yan Chenxi went back to work in his hometown in Qinghai, and then mentioned the experience of selling peanuts. She was very grateful. "I learned a lot from it, such as exercising my eloquence in the process of dealing with the boss, and knowing how to manage the flow of funds. For me, it is a very important exercise before going to the society."

And Wang Jiesen, the founder of Qinghai, also helped his relatives to do business. Every time I called him, I heard the other party busy.

Although his family wanted him to find a job as a civil servant and so on, Wang Jiesen had always been in love with business. Once he sold the peanuts on campus, he was downplaying "actually playing," and declared with great pride that he would "kill Beijing someday."

Yan Chen Xi was not surprised at this. She said that Wang Jiesen had been like this since he was young. He didn't read much. Actually, he had an idea in mind. "He will make his own business one day."