Sanfo Outdoor Products Reach Strategic Cooperation With Jinding Investment

Limited by Share Ltd and Jinding investment reached a strategic cooperation. The two sides will jointly set up an outdoor industry M & A fund of 300 million yuan.

The total scale of the outdoor industry M & A fund is 300 million yuan, which is set up in stages. Sanfo outdoor intends to use its own capital to invest no less than 40% of the total fund scale.

The first phase of the fund will be RMB 100 million yuan, which will rely on Sanfo outdoor outdoor.

The retail system seeks new opportunities for growth in the industry.

The fund focuses on the acquisition and investment of the outdoor industry chain; looks for high-quality outdoor market segments, brand agents, general agents, and channel business opportunities; and focuses on outdoor extension markets, such as outdoor activities, outdoor events planning and execution, outdoor media investment and acquisitions, and outdoor products intelligent, outdoor training, rehabilitation and other related areas, thereby enhancing Sanfo's outdoor resources integration capability and enterprise value in the industry.

Sanfo has been developing outdoor for more than 10 years. Over the years, it has been adhering to the business philosophy of "integrity management, guarantee after sale", and the purpose of "sports, happiness and dreams", which has been developing continuously and healthily and rapidly.

At present, in Beijing, Shanghai, Nanjing, Hangzhou, Chengdu, Shenzhen, Shenyang, Changchun, Qingdao, Shijiazhuang, Shijiazhuang, Shijiazhuang and other core cities, there are more than 30 outdoor outdoor franchised stores, with an area of about 14 thousand square meters. The agent manages more than 300 domestic and foreign specialized sports brand products, and fully meets outdoor shoppers' one-stop shopping needs for camping, mountaineering, rock climbing, running, skiing, bicycling, self driving, leisure travel and other activities.

In the past more than 10 years, Sanfo has been promoting outdoor sports as its mission, selling high-quality outdoor sports products, encouraging and helping people to go outdoors, exercise healthfully, and fully practise the concept of harmony between man and nature.

It was named "China's famous shop" by China Textile Association and was awarded "the ten best outdoor Sporting Club Hotel" by the Chinese Mountaineering Association for many years.

The close cooperation between the two sides will serve as a platform for the layout and integration of Sanfo outdoor in the field of outdoor products. The effective combination of Sanfo's outdoor understanding of outdoor industry and professional investment team is conducive to deepening the potential investment opportunities of the "outdoor user" industry chain in the middle and lower reaches, helping companies better carry out strategic layout in related fields, and bring new vitality and stronger growth momentum to Sanfo's long-term outdoor development, in line with the need to safeguard the interests of the company's development and maximize the interests of shareholders.