• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Anta: "Single Focus, Multi Brand, All Channel" Strategy To Promote Sustained Growth In Performance

    2016/8/30 18:23:00 102

    AntaBrandDesign

    Yesterday,

    Anta

    Released in the first half of 2016 performance report, as of June 30, 2016, Anta's operating income of 6 billion 140 million yuan, an increase of 20.2% over the same period, which is Anta's three consecutive year's medium-term earnings growth of over 20%.

    Anta group management to attend mid 2016 performance Conference

    Anta sparkling Rio arena, Olympic marketing success

    With the opportunity of the Olympic Games, Anta further promotes the group's banner.

    brand

    The value will lay a solid foundation for the sustainable development of the group in the future.

    At the just concluded Olympic Games in Rio, the Chinese sports delegation ranked the world's top 26 gold, 18 silver and 26 bronze. Anta also sparkling around the world with the Chinese Olympic athletes on the podium.

    As a strategic partner of the Chinese Olympic Committee and the Chinese sports delegation, Anta takes the theme of "breaking down" to inspire the Chinese Legion's new generation to show China's strength on the Rio arena.

    Around the theme of "breaking down", Anta not only implemented the stereoscopic marketing of "Online + offline", but also catered to young people's interests and information contact methods, so as to achieve prompt, accurate and ruthless instant marketing, from pictures to copywriters.

    Design

    They all pursue strong visual effects and infectious words.

    According to the research results of Rio Olympic sponsorship of the leading research group, ipso, Olympic marketing has raised the reputation of Anta brand by 17%.

    In the capital market, the market value of Anta rose more than ten billion during the Olympic Games.

    Ding Shizhong, chairman and CEO of Anta's board of directors, said: "the significance of Olympic marketing lies in enhancing brand awareness and influence. This is a long-term benefit.

    It has been seven years since the cooperation between Anta and the Chinese Olympic Committee in 2009. The sales volume of Anta from more than 40 billion to more than 100 billion now confirms that the investment in the past is very effective.

    Since its cooperation with the Chinese Olympic Committee in 2009 and the successful renewal of its contract in 2012, Anta has experienced many major international competitions such as Vancouver Winter Olympic Games, London Olympic Games, Sochi Winter Olympic Games, Inchon Asian Games, Rio Olympic Games and so on. During the seven years of cooperation with the Chinese Olympic Committee, Anta itself has also undergone tremendous changes. It has become the first sporting goods industry in China, becoming the first sports goods company to break through billions, and its brand reputation and loyalty have been greatly improved, the professional attributes of commodities have been greatly enhanced, and team experience has been more and more Funfu.

    "Single focus, multi brand, full channel" strategy to promote sustained growth in performance

    The report shows that Anta has successfully adopted the strategy of "single focus, multi brand and all channels". It has always focused on the sporting goods and footwear market, covering different retail channels through Anta, Anta children, FILA, FILA KIDS, DESCENTE (Desanto) and NBA multi brand portfolio, including street shops, shopping malls, department stores, Oteri J, and e-commerce to meet the individual needs of different consumers.

    Through the precise positioning of different brands, Anta achieves synergy and complementarity effect, so as to consolidate its advantages in market competition.

    Anta brand focuses on the mass professional market, providing the most cost-effective products for the most consumers. Anta children focus on the children's market and is committed to providing comfortable and protective products for 3~14 years old children. FILA is positioned in the high-end fashion sports market, bringing unique sports and fashion experience to consumers. DESCENTE is positioned in high-end professional sports market, providing skiing, comprehensive training and running products for consumers.

    Data show that Anta children, electricity providers, FILA and other businesses grew significantly in the first half of this year, has become a new driving force for Anta's performance and profit growth.

    As of June 30, 2016, there were 8510 Anta stores (including Anta children's independent stores), including FILA stores (including FILA KIDS KIDS).

    In addition, Anta, through the establishment of a retail oriented thinking and assessment system, provides accurate ordering guidelines to retailers and strict retail policies, so as to improve the retail channel construction, further optimize and enhance the retail management capabilities, and ultimately enhance the competitiveness and store efficiency of retailers.

    Adhering to the spirit of craftsmen, creating world-class sporting goods companies

    Adhering to the spirit of craftsmen, Anta is committed to "every pair of shoes and clothes" for its purpose, and continues to invest in R & D to provide consumers with high-quality, high-tech products.

    Data show that in the first half of 2016, Anta R & D cost accounted for 4.4% of total sales cost.

    It is worth mentioning that Anta launched smart running shoes in June this year, with the help of advanced technology of mobile Internet, constantly improving the consumers' experience and feelings.

    In addition, Anta's tailored KT series for NBA Jinzhou warriors All-Star Clay Thompson is popular among fans. The order in 2016 ordered more than 500 thousand pairs, an increase of over 240%, greatly consolidating Anta's position in the Chinese basketball market.

    Ding Shizhong said: "the measures taken for consumer experience and retail centric are the key for Anta to maintain its competitive edge and bring returns to investors in a highly competitive market."

    • Related reading

    Today, You Are Seeking To Buy A 51% Stake In The Shoe Library Network Technology Co., Ltd.

    Shoe Express
    |
    2016/8/30 18:14:00
    42

    Hundred Years Of European Brand Bata Implement The "Old For New" Activities

    Shoe Express
    |
    2016/8/30 17:32:00
    79

    In The First Half, PEAK'S Turnover Decreased By 6% Compared With The Same Period Last Year.

    Shoe Express
    |
    2016/8/30 16:45:00
    49

    In The First Half, Anta'S Business Revenue Increased By 20.2% Over The Same Period Last Year.

    Shoe Express
    |
    2016/8/30 16:25:00
    32

    Announcement Of The 51% Stake In The Acquisition Of Shoe Shoe Network Technology Co., Ltd.

    Shoe Express
    |
    2016/8/30 8:50:00
    78
    Read the next article

    Nike Advertising Raises Debate In India

    In July this year, Nike launched a "Da Da Ding" advertisement for women's sports products in India. However, the advertisement launched a big debate on the Internet less than a month ago.

    主站蜘蛛池模板: 一级毛片一级毛片免费毛片| 又粗又硬又大又爽免费观看 | 成**人免费一级毛片| 日本免费a视频| 国产大片在线观看| 久久国产精品免费一区二区三区 | 又大又硬又黄的免费视频| 中文天堂在线观看| 绿巨人app入口| 岛国在线播放v片免费| 免费现黄频在线观看国产| xxxwww在线观看视频| 韩国电影中文字幕| 日本中文字幕在线精品| 成人av鲁丝片一区二区免费| 又大又硬又黄的免费视频 | 免费大片黄在线观看日本| jlzzjlzz亚洲乱熟在线播放| 狠狠综合欧美综合欧美色| 国内精品久久久久久影院| 亚洲日本乱码在线观看| 五月婷婷色综合| 日韩一区二区三区电影在线观看| 国产亚洲成av人片在线观黄桃| 亚洲乱码无码永久不卡在线| 国产漂亮白嫩的美女| 日本三级黄色网址| 午夜福利啪啪片| 99热亚洲色精品国产88| 欧美日一区二区三区| 国产成人亚洲综合一区| 久久九九久精品国产| 精品国产欧美一区二区| 在线人成精品免费视频| 亚洲午夜小视频| 靠逼软件app| 巨年少根与艳妇全文阅| 亚洲第一成年免费网站| 亚洲欧美日韩国产vr在线观| 日本三级欧美三级人妇英文 | 外国毛片在线观看|