Milk Mr. Yang Wenjun: Dairy Has Held My Life.

Yang Wenjun has to drink at least seven hundred or eight hundred milliliters of milk every day.

Speaking at Peking University, he sang a double spring with Ma Yun, who laughed at the fact that he grew two centimeters a month.

In the "win in China" as a judge, he caught the opportunity to talk about the benefits of drinking milk to the partner Zhao Min, the other side did not think the newspaper, had to drink Deluxe.

At the Boao forum for Asia, he made fun of Chinese football and said it could not get in.

Yang Wenjun was named "Mr. milk".

Yang Wenjun thought it was a nickname of "neutral praise". "Before I was 18 years old, I had nothing to do with milk. After I was 18, I began to learn milk and make milk. I am 40 years old this year, so" he told reporters, "dairy industry is still in a controlling position in my experience."

Even so, in early 2006, when he received the handsome print from Niu Gensheng, not all of them were convinced.

Public opinion is rather skepticism about Mengniu's massive global recruitment campaign ending with the victory of an old Mengniu.

Yang Wenjun chose silence and regarded prudent speech as a creed of life. He used to speak with his achievements.

In September 12, 2007, Mengniu Dairy (2319.HK) released its interim results as at the end of June. The company's operating income and net profit in the first half of the year were 10 billion 21 million 200 thousand yuan and 485 million 100 thousand yuan, up 32.8% and 41% respectively over the same period.

"It's not just me. The whole board is very satisfied."

Niu Gensheng told reporters laughing.

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He knows how to lower himself, not to publicize himself, and not to take the blame. Yang Wenjun has been doing this for a year and a half. Many people still don't know that Mengniu has such a character.

Old ox uses three kinds of people first.

First, the poor and experienced people.

Second. People with long working hours and many job changes;

Third, people with two professional qualities in foreign languages and finance.

Yang Wenjun is the best example.

Yang was born in the rural area of Togtoh, Hohhot. Her parents died early, and her elder sister sent him to Inner Mongolia light industry school.

After graduation, Yang was assigned to the predecessor of Yili, Hohhot Hui Min dairy factory. From a workshop worker, he was gradually led by a squad leader, workshop director and production minister.

In 1996, Zheng Junhuai was selected as the general manager of the liquid milk company. However, in less than two years, Yang went away with the accusation of "embezzlement of public funds".

In the second year, Yang followed Niu Gensheng to set up Mengniu. After that, the old ox went to the West and Yang was always his right arm.

The old ox is 9 years older than Yang Wenjun, and two are brothers in private. Yang tube old cow is called "old brother", and old ox tube Yang Jiao "Wenjun".

The two brothers often stay together, study the market, visit and study together, play table tennis and play chess together. They go to the Spring Festival Gala to watch the show live together, and play the role of driver and chief marriage partner and witness at the company collective wedding ceremony.

After the shift, the two men were very clear about their division of labor.

As chairman of the board, Niu Gensheng said he has only three things to do now: strategic management, cultural construction and brand maintenance, plus an old cow fund.

Yang Wenjun thought his duty was to manage his family well. His energy was mainly focused on four things: increasing sales volume, reducing costs, increasing employees' income and giving enterprises social responsibility.

From the old cow, Yang Wenjun got "a lot of space".

When he was in office, Yang was not guilty. He often asked the old cow for advice. He asked the chairman what he thought. Besides some old cow's feeling that it was necessary to remind him in advance, other things were not asked by the old bull.

"He basically does not need to report to me, I agree 99.8% of his decisions."

Said the old cow.

At the same time, Yang Wenjun also knew how to lower himself. He didn't do anything to publicize himself. He didn't take the blame. The president did a year and a half. Many people still didn't know that Mengniu had such a character as Yang Wenjun.