Tmall Sellers Switch To Speed Pass Pricing Strategy To Become The Key To Success

< p > for the price competition in the industry, Yang Xiaoying said that VaLS refused to take part in the competition.

According to the category of fast selling men's wear, the price of VaLS products is slightly higher.

Because of its long-term fixed suppliers, its ex factory price is relatively stable, so it will not have much impact on the price change of fast selling products.

Its strategy is to grasp the virtuous circle of quality and service. < a href= "http://www.91se91.com/news/index_c.asp" > price < /a > is not enough to pose a threat.

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< p > Yang Xiaoying pointed out that the focus of VaLS's work shifted from May to sales.

Because of the strong backing of Tmall stores, its export platform has many natural advantages, such as capital, supply and shop decoration. However, due to the distinct difference between the target customers and Tmall stores, there are still unavoidable problems encountered.

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< p > according to its description, the first problem is product selection.

The differences between Chinese and Western cultures lead to different aesthetic views. Tmall shop's explosive money may not be noticed in fast selling.

In addition, the size difference between China and Western countries caused the size of the edition to be unsuitable, because the male bodies in foreign countries were generally tall and strong.

To this end, VaLS has developed products for the fast selling market, giving some advice to the product department from the perspective of foreign buyers from the perspective of clothing consultant, and tailoring the size of foreign men to make super size clothing.

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< p >, then, VaLS began to create a burst of money in the fast selling platform based on the operation experience of < a href= "http://www.91se91.com/news/index_c.asp" > Tmall < /a >.

On the choice of money, combined with western customs and culture, it is designed by Westerners' aesthetic taste and treated differently from Tmall stores.

In terms of price, VaLS chose a pricing strategy that meets the psychological expectations of the public to win the price.

In promotion, VaLS takes the initiative to promote sales, such as the use of through trains, the use of platform promotions, promotion and promotion of store and product traffic by many times, and accumulation of potential buyers.

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< p > for the price competition in the industry, Yang Xiaoying said, < a href= "http://www.91se91.com/news/index_c.asp" > VaLS < /a > is refusing to go shopping.

In addition, in terms of logistics, based on the long-term cooperation between VaLS Tmall store and EMS, it also opted for China Post air bag in quick selling.

According to the billion power network, all products of VaLS are small packages. Overseas markets have reached dozens of countries. Among them, orders from Russia and Belarus account for 50% of total sales.

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< p > Yang Xiaoying also revealed that VaLS is ready to start a new trial in 2014.

During the big gambling period, the parcel destined for Russia will go all the way to the land.

In order to attract American buyers, VaLS will set E postal treasure as free mail. Although the cost is improved, the pportation will be safer, the buyer will benefit more, and will also be more in line with its long-term interests.

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Less than a year, the development speed of P VaLS was faster than that of VaLS. It is a relatively successful representative from early stage.

From the recent 90 days, the number of active visitors exceeds 170 thousand, much higher than the average of platform 8830, while the number of buyers is about 2500, the odd number is more than 3000, and the amount of successful payment is over 85000.

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