Handmade Chocolate Workshop &Nbsp; Business Is Unusually Hot.

Reporters yesterday visited the market to find that catching up with young people.

Yesterday morning at 9 a.m., in a handmade chocolate workshop in Yingze Park, Xiao Guo, 20 years old, was very fond of enjoying a chocolate scarecrow in her hands. The doll, which was made over an hour and more, was written on the name of her boyfriend.

"Ready for my boyfriend."

Xiao Guo said.

Beside Xiao Guo, more than 10 boys and girls are busy. Black, green, white and so on, all kinds of chocolate, after dissolving, pouring, freezing, and so on, become magical shapes, stars, dolls and other lovely shapes.

Mr. Zhai, the workshop owner, said that the cost of making a chocolate toy was between 40 yuan and 100 yuan. A week ago, the business in the store was good, most of the customers were boys and girls about 20 years old.

Zhai described business like this: "the seventh day of the seventh day" has obvious pulling effect. The number of customers in these days is about four times that of normal.

Similar scenes also appeared in other chocolate factories in the city.

According to the survey, some of the young people in the provincial capital are more interested in "Tanabata". They regard this traditional festival as a Chinese Valentine's day to create romance.

But judging from the market reaction, the local Tanabata market is not yet mature, unlike Western Valentine's day.

Some marketing experts believe that businessmen need to excavate the cultural connotation of traditional festivals, seize the psychological characteristics of consumers, and adopt appropriate marketing strategies to seize more business opportunities.