What Are The Seven Strategies For Opening A Shop?

Words

First return

Accumulate and accumulate

To say that the seven grams of family life, that is one of the first, that she is "the two generation" is not too.

The father of seven has a family.

After graduating from college, she had always been very selective in her seven career. She chose to start her business in her father's cloth company.

"I am responsible for foreign trade in my father's company, and I can go abroad very often, and I feel closer to European and Japanese clothing."

Seven Ge told us that in the 4 years when she worked in her father's company, she was the fastest growing years. It was with the accumulation of these 4 years that she was determined to start her own business.

In 2006, the seven grid registered Taobao started at 4000 yuan and quietly started its own way of starting a business.

Second return

Recruit troops and create a new faction

There was almost no obstacle, and the seven shop became the crown.

Before that, the seven grid, like most ordinary sellers in Taobao, went to the wholesale market to pick up their favorite items, purchase them, then put them on the shop and sell them in the shop.

At that time, although she was the seller of the crown, she also accumulated some primitive capital, but still belonged to "making a small play".

"Why can't I make my own brand?" with this idea, seven grid began to develop its own company.

"Creating our own brand has always been a dream for us, especially for my husband's love of fashion design.

When we are determined to grow bigger, the first thing we think of is to abandon the pure distribution business and make our own brand.

Speaking of this, the seven lattice's eyes are full of perseverance.

Soon, the seven gage's original brand OTHERMIX and IAIZO launched one after another.

The cost of registration is not large, and the key lies in the soul of the brand, the fashion designer.

Seven Ge husband He Senjie, the legendary "forehead Prince", is an excellent fashion designer himself.

Under his leadership, set up the image design department, set up 15 young designers plus a full-time collocation division team, stipulate at least 100 to 150 new models per month.

The third time

Scatter the silver and ruin the boat

Thanks to the "He Senjie", the two brands immediately got everyone's approval and made a net profit of about 200000 yuan in less than 2 months! But Georgia was not lost in this short victory. "If you want to be bigger, you have to have a strong publicity campaign! You can't bear to keep the wolf!" seven Granger made up her mind to put all the money he earned into the advertisement. This way of breaking the boat and adding the brand's own quality, "seven grid TOP tide shop" has attracted nearly 130 thousand "grid girls".

"I expect to spend 8 million to 10 million yuan on advertising expenses this year."

The seven grid that has tasted the sweetness has been determined to carry it out in the end.

In the seven gage design department, there is a very professional studio.

And the model of the seven gage is also "famous". "Do-do is the champion of a new Silk Road competition.

My husband and I think that Dodo's temperament and brand match perfectly, so we will explore Do-do.

Seven grid revealed that her models were expensive.

First round

Face the crisis and tell the truth.

As the seven grid stores grew bigger and bigger, the crisis followed, because the factories they found were not suitable and the quality was not good. In the 2 months, the seven grid shops suffered nearly 400 poor reviews. After that, the speed of delivery was very slow because of manual work, and 300 of them were poor.

After that, the seven grid apologized for writing a book entitled "walking slowly, waiting for the first class".

"This review, which I wrote all the time until 3 in the morning, has caused much repercussion in our 100 thousand" girl ". It is because the words in it are self - centered, and the" girl "is growing. My team and I are faced with 130 thousand girls who are close to 130 thousand. They have great appreciation of the cultural and cultural identity of OTH-ERMIX and the creation of our products. We cherish them very much and cherish a strong sense of responsibility.

Speaking of this crisis, there are seven regrets.

Wu Hui

Gather fans and turn the tide

The success of these seven grids is that she is good at making use of her position and creating a world of her own for the "girl".

"Since the founding of our independent brand OTH-ERMIX and IAIZO, we are all pursuing the same culture, that is, the" Chao culture ".

From the superficial fashion culture in 2009 to the "fabric tide culture" that pursued quality in 2010.

My Taobao shop does not want to be a commercial atmosphere, but more of a "same kind of people."

Seven grid to practice their own ideas, "Ge rabbit adoption", "T-shirt Design Competition"...

After all kinds of rich activities, the seven grid finally had her own 130 thousand "grid girl".