ABC Join Hands With CCTV Children'S Channel To Launch A New Round Of Brand Promotion

In June 2010, ABC joined hands with Chinese children's first channel CCTV-- children's channel to seize the commanding heights of children's media. Advertising campaigns were launched in the two trump columns of CCTV- children's "sesame open door" and "happy experience", and a new round of brand promotion campaign was launched to create the first brand of ABC children's products in China.

It is reported that since last May, Zhejiang started children's Articles Co., Ltd. to spend tens of millions of money, launched the brand communication system mainly based on "CCTV- children's channel". ABC brand has made a great leap forward in quality, reputation, reputation and market share. It has achieved a qualitative leap, and achieved the first comprehensive market share in China's children's shoes Market in 2009. The children's clothing market share has achieved good results in the first ten of the country, which has achieved double harvest in brand building and market sales.

In this situation of double harvest of brand and market, this year's ABC brand takes advantage of the hot metal and continues to launch CCTV- children channel TV advertising.

It is understood that in order to enhance the effect of advertising, Zhejiang started children's products Co., Ltd., to join hands with well-known advertising creative and production companies in China, reorganized the ABC brand, launched a new brand, and advocated "love" to shoot the theme TVC advertising film.

The new advertising film around the "love" this new brand advocates deductive, rhythm and lively, full of children's interest:

Love is environmental protection; children use their dexterous little hands to paint the earth with birth machines, integrate environmental protection into their childhood life, and make the earth beautiful. Environmental protection starts from itself and starts from childhood.

Love is joyful; happiness is so simple, every little drops converge into a happy planet, let innocence enjoy the joy of pleasure.

Love is in life; children use innocence to create the paradise of dreams, draw palm trees of life, childish, innocent, lively and witty, happy and sweet.

Love is smiling; childhood smiles everywhere; smiles all the time; the laughter of innocent innocence is lovely and smart.

Love is to share; to share the feelings of childhood full of sweets, to make life full of happy genes, and to make fairytale beautiful things flow in the childlike innocence world.

Because love, ABC created a happy, healthy childlike world, care and care for every consumer. Based on this kind of love, ABC's product research and development uses healthy, environmental protection raw materials to ensure the quality of products, so that every child who chooses ABC can enjoy the care and care that ABC takes. Based on this kind of love, ABC is enthusiastic about public welfare charities, and hopes to strengthen the brand's sense of social responsibility.

ABC interprets the brand proposition of "love" with practical action, "helping Chinese children grow healthily".

According to Zhou Jianyong, President of ABC, CCTV children's advertising is only part of the brand promotion campaign in 2010. This year, ABC will also integrate media resources such as network, newspapers and magazines, outdoor and terminal, forming a three-dimensional communication strategy with the brand concept as the core, and comprehensively enhance brand awareness and loyalty.