How To Create Fashion Brand Clothing

The focus of China's clothing industry is in urgent need of financial diversion. brand And create more controversial issues. Culture Atmosphere.

Chinese clothing enterprises often face two problems: why do they prefer to buy Western brand clothes instead of domestic brands? Advertisement Can it build and shape its own brand and export to western countries, even to the famous brand cities such as Paris, New York and Milan?

These questions are very sharp and the answers are very sharp.

It is important to understand that in the apparel industry, there are many ways to make money besides manufacturing and selling fashion clothes. Fashion apparel is only a small branch of clothing and consumer goods. Clothing and consumer goods include luxury goods, fashion goods, style samples and non brand clothing. If you are a good businessman, any one can make you profit, because you are your own brand and manufacturer; if you are a bad businessman, then no one can make you profit, including fashion products.

Fortune's new choice

Let's first understand the difference between fashion and luxury goods:

Luxury goods, including clothing and accessories, symbolize wealth and identity. They do not represent taste, social and personal identity. Luxury means strong financial resources, symbolizing tradition and prestige. Fashion clothes symbolize new trends of change, identity and personality. Both are quite expensive, but they are pursued by different consumer groups. In short, luxury shows status, fashion products convey taste and personality.

It's hard to extend luxury to fashion.