Buying Shoes With Insurance? HI-TEC Force Differentiated Product Marketing

Outdoor sport

The professionalism and fashion of equipment have been taken seriously, and outdoor safety has become increasingly prominent, and has become a social problem.

How to deal with the risks in outdoor sports is beginning to appear in newspaper networks.

HI-TEC

It is the first to launch the "buy shoes to deliver insurance" in China. This insurance is provided by HI-TEC in the form of cards, and the single card insurance amount is one hundred thousand yuan, which is a supporting product of HI-TEC outdoor shoes series.

Embedding outdoor safety services into outdoor products is a new attempt in the industry. It is a comprehensive service experience for consumption.

At present, 15 donkeys who are participating in the "HI-TEC Qinghai Lake photo" campaign in Qinghai are lucky enough to be the first users.

Insiders pointed out that "buying shoes to deliver insurance" is not a simple promotion, but a marketing activity that puts outdoor safety awareness and services into products, and takes the "cultural marketing" concept and differentiated product services to rapidly increase the Chinese outdoor sports market.

outdoors

Rescue experts call for outdoor sports to be prone to emergencies because of their particularities. Therefore, safety is the core of this sport participants.

But in China, due to the rising of outdoor sports, lack of safety awareness is a common phenomenon.

HI-TEC is seeing the catalytic effect of "safety" on "outdoor cake".

"Attention to safety is the unified concept of HI-TEC global product design. HI-TEC advocates" technology creates comfortable life "and always advocates relaxed, shared, natural and positive outdoor sports concept, said HI-TECCHINA marketing director Weng Xiang.

Of course, the premise of comfort is safety.

We have also been working to cultivate the safety awareness of Chinese consumers. "