Zhao Danqing: Why Does Conlon Introduce Crowdsourcing Mode?

At the twentieth China International Chemical fiber conference not long ago, Shanghai Chairman of Polytron Technologies Inc Dan Qing Zhao Revealed that the company will introduce crowdsourcing mode, through crowdsourcing platform to attract more people to participate in the development and design of Conlon products, and to expand the popularity of the brand in the public.

What is crowdsourcing mode? Why does Conlon want to introduce crowdsourcing mode? What can crowdsourcing bring to the fiber brand? Reporters interviewed Zhao Danqing.

What is crowdsourcing mode?

The concept of crowdsourcing was proposed by JeffHowe, an American journalist, in June 2006. His definition of "Crowd-sourcing" is: "a company or an organization has outsourced the tasks previously performed by its employees to a non specific (and usually large) mass network in a free and voluntary way." Crowdsourcing mode In fact, it is a kind of organizational mode that is traditionally carried out by the employees inside the enterprise, and transferred to the external mass groups through the Internet in a free and voluntary way. In this process, enterprises only need to pay a small amount of remuneration for contributors, and sometimes this contribution is even free.

The concept of crowdsourcing is actually a reflection on the innovation mode of enterprises. The emergence of the Internet has greatly reduced the cost of public communication, which is the direct reason for the crowdsourcing activity in modern sense. There is an important foundation for the establishment of this model, that is, people begin to regard creation as a kind of entertainment and enjoy the realization of self value brought about by it.

In UGC websites such as Wikipedia or YouTube, the core value of an enterprise or organization comes from almost all the value creation created by users without any direct cost. Nowadays, more and more traditional enterprises are copying this cheap value creation mode outside the Internet field and have succeeded.

BMW opened a customer innovation laboratory in Germany to provide users with online tools to help them participate in the design of BMW cars; IKEA organized the "genius design" contest to attract customers to participate in the design of multi-media home furnishing programs, and the award was awarded 2500 euros, and its works were put into production and market. Adidas fans not only processed their own running shoes, but also sold them on eBay.

Zhao Danqing believes that the traditional method of product innovation is to first investigate the market by producers, and then find out the demand for consumer goods according to the survey results, and finally design new products according to the needs, but this innovative investment return rate is usually very low, or even lose everything. Nowadays, with the increasing popularity of the Internet, consumers' enthusiasm for innovation and innovation will increasingly show greater capabilities and commercial value. The innovation democratization represented by user-generated content is becoming a trend.

Why does Conlon introduce crowdsourcing mode?

Zhao Danqing said that the three factors made the crowdsourcing fiber business model possible and necessary.

First of all, Kun Lun fiber has been widely applied, and will continue to expand the application area, which has become a solid foundation for the introduction of crowdsourcing mode. The Kun Lun fiber is a new generation of healthy and comfortable functional fiber with the complete intellectual property rights of Shanghai Xingnuo Kun fiber Polytron Technologies Inc. It has the functions of hygroscopic, quick drying and antibacterial deodorization. It is the upgrading and upgrading of conventional hygroscopic and quick drying products. The Kun fiber adds the silver based antibacterial formula to the polyester fiber of cross groove section, so that it has a strong and lasting antibacterial and deodorizing function. At the same time, because of its moisture absorption and quick drying effect, it can further reduce the multiplication and multiplication of bacterial viruses and enhance the comfort of clothing.

The British Defense Ministry and the second Chinese escort fleet in the Gulf of Aden used Kun Lun fibers as military sweaters. In the field of sports and leisure clothing, Lining, Pathfinder and other brands have also established cooperative relations with Kun Lun fiber. Shanghai Xingnuo Kun fiber Polytron Technologies Inc has also worked with Adidas, the world's most famous sports brand. Adidas's new sports and leisure apparel launched by Adidas in 25 countries in the world, its high-end products, clover Originals, hung the CLEANCOOL polyamide fiber tag, which not only indicates the first time that Kun Lun fiber has become a major part of the international sports brand product, but also represents the first recognition of the domestic fiber material brand for the first time, and has won the internationally famous brand product. The tag privilege. At present, the CLEANCOOL Concord fiber has already reached 20 million shipments.

Secondly, Kun Lun fiber has already gained a certain reputation in the market. In addition to the sale of B2B with the famous brand of ADI, Kun Lun fiber is also actively promoting the B2C market and has been successful. The Green Shield PM2.5 mask produced by Shanghai Connaught nylon fiber Polytron Technologies Inc has been purchased and equipped by the Ji'nan traffic police and Beijing Public Security Bureau as a public security policeman. It has been widely reported and praised by various authoritative media. It has become the first brand of Chinese masks inadvertently, and now it has produced 10 million. Kun Lun fiber has also been recognized by more and more consumers.

Third, the development and design of Kun Lun fiber need more people's participation. The Green Shield PM2.5 mask has become the first application product of Kun Lun fiber in the market segment, but this is only the beginning. Shanghai Xingnuo nylon fiber Polytron Technologies Inc is working hard to develop more products. In addition to the green shield mask, the company has also developed Cleanbaby cortone organic cotton / bamboo fiber diapers and other products. "Every employee in the company is thinking about how to use Kun fiber to produce new products. We have tried a lot of products. But after all, we have only more than 50 people, and we hope that more people will be able to participate. " Zhao Danqing said.

What will crowdsourcing bring to concord?

In Zhao Danqing's idea, the PC end and the mobile phone end APP jointly build the Kun Lun fiber crowdsourcing platform, using the social platform to attract fans interaction, thereby stimulating new ideas, perfect design, bright products and pioneering ideas. In the model of crowdsourcing crowdsourcing, mass consumers and the upstream and downstream enterprises of the industry chain can provide product ideas around Kun Lun fiber.

Zhao Danqing said that the core of the crowdsourcing mode of the Kun Lun fiber is to make full use of the idle intellectual resources of the society, take the Kun Lun fiber as the core, fully integrate resources, and build an open platform connecting the industrial chain upstream and downstream. On this platform, consumers can provide various kinds of whims about Kun Lun, and can also make suggestions for products. The upstream and downstream enterprises in the industrial chain can produce according to the idea of consumers or in accordance with the recommended product design, and at the same time, they can also present their own ideas. This platform will draw people's wisdom and make them participate in the innovation process of Kun Lun fiber. At the same time, this platform will also make Kun fiber get more cognition and attention.

At present, crowdsourcing mode has had a disruptive impact on some industries: a research and development problem that multinationals spent billions of dollars can not be solved is successfully completed by a layman in two weeks. In the past, hundreds of dollars per professional picture can be bought at a dollar. Crowdsourcing, starting from the field of innovative design, quietly subverts the traditional industrial structure. In China, millet is a successful attempt to use crowdsourcing mode. The "enthusiasts" accumulated in the product development stage of Xiaomi forum later became the most loyal core users of Xiaomi mobile phones, and the opinion leaders who helped millet mobile phones spread word of mouth.

At present, the crowdsourcing platform of Kun Lun fiber is still under construction. Determined to do the textile industry "Xiaomi" Kun fiber, whether we can make use of crowdsourcing mode to achieve the same success as millet? Let's wait and see.