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    Wang Liangxing: Creativity Makes Dreams Come True.

    2014/9/27 8:49:00 31

    Wang LiangxingInnovationLi Lang

      

    Reporter: you once said that only

    innovate

    Only in this way can we achieve dreams.

    How to understand "innovation"?

    Wang Liangxing: for example, in 2001, facing the crisis of homogenization, we were determined that "we must walk out of a road of differentiation".

    stay

    Clothing market

    You can't make a tough job and make a western suit. At that time, Li Lang was more expensive than the high-end brands such as Shanshan and Luo Meng.

    Seven cards

    After that, we found the positioning of differentiation: business men's wear, Chen Daoming's endorsement, promotion of CCTV's money, and "simplicity and simplicity", which is the way of innovation that era is close to market demand.

    Now, in the era of big data, brand building is the only way to create a world-class brand of the Chinese people.

    All these are inseparable from the spirit of "innovation" and "adventure".

    A steady but innovative rhythm is the invisible capital that Li Lang always walks in the front of the industry.

    Here I want to emphasize that innovation is also a common feature of Quanzhou businessmen.

    Reporter: in your opinion, what are the characteristics of Quanzhou businessmen?

    Wang Liangxing: last time, our Chinese and European classmates will share the experience of exchange and entrepreneurship. We concluded that Quanzhou entrepreneurs are close to the market, pragmatic and grounded.

    A successful business model can only be used for 5~8 years. Now it is estimated that it can only be applied to 3~5 years. Businessmen in Quanzhou are well aware of the reason, and have strong market savvy, sensitivity and knowledge of keeping pace with the times.

    Reporter: with the implementation of the new Silk Road strategy, Quanzhou's traditional industries are ushering in a new strategic opportunity. What is the vision of the company?

    Wang Liangxing: we hope that in the eyes of consumers, Li Lang is a fashion brand with good taste and artistic atmosphere.

    From "simple but not simple" to "simple without borders", the advertisement of Lee Lang also reveals our dreams.

    For this reason, we hope to carry out the fashion, art and creativity to the end, and let the "simple and simple" core values of the brand penetrate into the consumer's mind.

    Related links:

    In September 26, 2014, China's brand clothing network reporter recently learned from relevant media reports that Wu Qingyong, chairman of Fujian Suo Li shoes industry company (hereinafter referred to as: Cable shoes), admitted in an interview that Lu Yida's deputy secretary general Lu Yida said that there was a problem in the chain of cable shoes.

    But yesterday, Wu Qingyong said in an interview, "he is deaf in one ear, coupled with the recent events that have left him in a terrible state." when he was asked to confirm the matter, he did not hear it clearly and admitted it.

    Wu Qingyong stressed: "although there is pressure on the capital chain of cable, there is no big problem. The existing capital is enough for the normal operation of the company.

    In addition, the company is actively striving for private financing and bank loans, but it will take some time.

    Next week, I will hold a news conference in Xiamen to announce the preliminary findings of the "lost contact" incident and the recent business situation.

    Wu Qingyong disclosed that he was actively recovering the enterprise's production and sort out the next development plan of the enterprise.

    These will be further explained to the outside world at the press conference next week.

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