Wu Yanfen: Show Core Competitiveness To Attract Channel Business.

It has always been a brighter product in the PH Value exhibition, and there are more launches around underwear during the exhibition.

The exhibition is near, and this year's PH Guangdong Shanghai Exhibition (short for P&P exhibition), Guangdong Midea Underwear Co., Ltd. is busy preparing for related matters.

Reporters passed the chairman of the company.

According to the interview, the Midea underwear will carry out activities related to female breast health during this exhibition, and hopes to further spread the brand concept of Midea fashion health through this platform, expand the market space and enhance the brand value, and fully display the core competitiveness of the brand, attracting more channels.

Reporter: what do you think of the changed PH Value&Pure Shanghai exhibition? Why do you choose this exhibition?

Wu Yanfen: P&P exhibition is brand new and focused on

The international exhibition platform for apparel trade will not only be able to communicate with other excellent brand exhibitors, meet the latest fashion trends, but also further enhance brand awareness and reputation.

Reporter: what products will be included in the exhibition? What special promotion activities will there be during the exhibition?

Wu Yanfen: the main products of this exhibition are the new products of autumn and winter this year: the series of pink revolution products. In October, "breast cancer prevention month", Midea will launch a series of underwear promotion activities to care for the health of female breast with the theme of "Pink Revolution".

Appeal to women to pay more attention to their breast health and choose different functional underwear according to different stages of the body.

Reporter: what are the characteristics of the products that you are pushing during this exhibition? What are the sales volume in the market? What are the main sales channels?

Wu Yanfen: the products of Midea products have a wide range of functions and features, such as body shaping, comfort and thickening without steel rings.

Body functional underwear, good effect of body shaping, can effectively recover women's accessory milk, prevent and cure breast droop and other problems. Without steel ring, comfortable underwear can extend the chest to the maximum extent and give women the comfort of zero pressure.

The main sales channels of Midea underwear are large department stores, chain stores, e-commerce and so on.

Reporter: what advantages do your company have in comparison with similar enterprises? Where are the main markets?

Wu Yanfen: Midea is a modern large underwear manufacturer specializing in product design, development, production, sales and import and export.

It has more than 20 international advanced production lines and world-class product research and development centers, and ERP system is used for management.

The company has the advantage to build the core health of the product, the company through the CNAS laboratory accreditation and CQC environmental certification system, from the source to control the quality and safety of raw materials.

Midea is committed to bringing women a more healthy and fashionable underwear experience. Every lingerie chooses healthy and environmentally-friendly fabrics, and regularly carries out professional training in underwear. More than 2000 stores are located in various provinces and cities throughout the country. The main markets are mainly concentrated in Guangdong, Zhejiang, Hunan, Jiangsu and other regions.

Reporter: what kind of stage do you think the domestic underwear industry is developing to? Is there still homogenization competition? How to solve it?

Wu Yanfen: at present, the development of China's underwear industry is the stage of economic growth and consumption upgrading, which brings huge consumption increment. There is still a situation of homogenization competition.

Facing the problem of homogenization competition, Midea will continue to diversify its way to realize the expansion strategy, at the same time, enhance the ability of product development and design, ensure product quality, pay more attention to brand building, synchronize quality products with brand reputation and popularity, and strive to become an international brand.