Disadvantages Of Over Quota Display

From the point of view of many eleven divisions, too many products make the brand level down and affect the brand image. Many high-end potential customers are hard to become brand customers. It is not known how many potential customers have lost from the long-term development of the brand, but this has absolutely disadvantages to the growth of the brand.

The amount of display of a single bar shows the positioning of the brand. It is the truth that the so-called "rare" is expensive. This is the reason why many high-end brands display very little, so as to show the value of these products.

If you want to better convince the sales staff to make it clear that the amount of display exceeds the standard, be sure to think about the same length of a stick from the customer's point of view, only to hang 10 pieces at ordinary times, while 20 pieces are hung at the time of exceeding the standard, of which there are several items that can only be sold for 1---2 pieces in a month.

For customers, when a store is hung on a rack with 10 pieces, she can browse to each of the 10 parts. When crowding and hanging 20 pieces, she can turn over 5 to 6 of them.

That is to say, when customers see the more goods, the less they see, the more unsalable products will be in the shop.

This is no doubt that losing a watermelon to pick up sesame is a loss for the shop.

And sales staff often have such a dispute, you Chen division is know good-looking, less goods, my sales will decline, what is the use of good-looking? In fact, we often find such a phenomenon: a store before the goods are placed neatly, although the shop leader's ability to shop is very strong, but her only shortcoming is the display ability is almost, the goods are not controlled, feel chaotic, the average daily sales of more than 10 thousand.

But after

After the training, the display ability of the store manager was improved, and the goods were controlled. Later, the display of each bar was basically half the previous one.

But it has doubled.

The store manager is still the store manager, the staff or the group of people, and the goods are few, so why has the sales increased so rapidly? In this store manager's words, "I know what we can sell and what we want to sell. We will not let the slow-moving goods take up the position of the products that are suitable for sale!" the manager said very well that the goods that could not be sold could be removed and the goods that were suitable for sale could be more prominent, so that we could seize the key point.