The Sales Season Of National Day Clothing Market Is Hard To Catch Up Now.

In autumn and winter, clothing practitioners are seen as selling season. Despite the National Day Clothing brand The new style of autumn and winter has long been replaced, but the National Day has not brought about the growth of the shops. The clothing sales of the stores are still warm. In the new world department store and Guo Ruicheng near Chongwenmen, Beijing, the clothing brands in the market have been replaced by autumn and winter clothing. Many new brands listed on the market are promoted by twenty percent off, thirty percent off or even half off. In the national Rui City atrium promotion area, many brands sell vigorously at prices ranging from three to half off. Although sales promotion is not small, apart from the special promotion area which attracts more people, there are not many people buying clothes in department stores.

Promotion efforts

In the new world department store, many brands are promoting sales in the season, some are selling 100 or 20, some are playing thirty percent off or twenty percent off directly, and there are many leisure brands with half off promotions. Many of the new world department stores do not sell promotional advertisements, but if they ask salesmen, the new clothing can also be promoted by twenty percent off. In the Seth brand store, several middle-aged customers came in and asked the salesperson, "why don't you have any discount clothes?" the salesperson replied, "our shop is a grade a shop, and there is no discount clothing sales." But after trying on a coat, the salesman told reporters that if he wanted to buy all the new models, he could call twenty percent off.

In addition to brand new promotions, Guo Ruicheng has set up a clothing promotion area in the atrium. Reporters saw hot air, wolf claw and Pathfinder are making big efforts to promote sales. The hot and cold autumn and winter slippers are 30 yuan and 2 pairs, while the original price is 48~68 yuan and 1 pairs. The wolf claw is three, and the Pathfinder is 50 percent off. These promotional areas are very popular, and often have to queue when paying. In addition to opening up special promotional areas in the mall, the city and the new world set up promotional areas outside the mall. On the south side of the shopping mall, Guo Ruicheng holds a national sale. Bosideng and some home textile and luggage enterprises participate in the sale. A salesperson selling bed products told reporters that this year they often participate in the sale of shopping malls. For sale outside the mall, rents are relatively cheap, and people are sold very well. The salesperson also told reporters that the sale of goods outside the mall would be very helpful to the shopping mall because the prices of the products sold by the enterprises were very close to the people, which could change the inherent impression of the consumer goods prices in the big shopping malls. New world department stores also set up special sites outside shopping malls. In the scene, the reporter saw that one to sixty percent off of the special goods in the store attracted a lot of consumers.

Prices have dropped.

Under the market environment, Online shopping, etc. Factors affecting this year's autumn and winter clothing can not sell, and compared with previous years, prices have also been lowered. This is the information disclosed by many salesmen in the interview. In the more usual Seth women's clothing store, the new long 100% cashmere coat 9000 yuan / piece, the middle length is 8000 yuan / piece, compared with the previous year's pure cashmere coat price of 10000 yuan / piece, the price has dropped, and the new one can also get twenty percent off discount. Salesmen also say that they are much cheaper now than they did in the previous two years.

China Textile Industry Federation related personages indicated that the department store in previous years the clothing price is too high has pushed away quite a part of consumers. With China's economic development entering the "new normal", the clothing market also has a process of returning to reason and returning to a reasonable price performance ratio. The clothing sold in department stores should gradually return to the acceptable price range of ordinary consumers.

In the two shopping malls visited, the image of "high rise" in department stores has been changed. Some casual brand clothing prices are very close to the people. Some brands are not more expensive in the department stores than online. In the new world department store, the costumes are promoted by 50 percent off. The original price of a windbreaker is 699 yuan / piece, and the promotional price of half off is 350 yuan / piece. And found on the Internet, the same windbreaker will be priced at 594.15 yuan / piece after the discount of Jingdong's flagship store. The outdoor brand of Pathfinder is promoted by half off in the court of the national court of Ruicheng city. The original price is 439 yuan / double, and the price is 220 yuan / double. While in buy The Pathfinder sells shoes of the same price for 206 yuan / double, which is cheaper than the sales of Guo Rui city. But the original price of 499 yuan / pairs of lovers walking shoes, in the country Ruicheng price is 250 yuan / double, in the Jingdong mall sells for 299 yuan / double. Spot comparison found that online sales of clothing brands are not necessarily cheaper than promotional prices of physical stores.