Six Major Magic Weapons For Clothing Shops

Some people say: if present China clothing If the industry is shut down, we need not worry about not having clothes to wear. Because all the clothing stocks in the industry can now be sold for two years in the market. Every year when we go to clear inventory, it is the time of headache and annoyance of various dealers. However, clearing inventory is a difficult problem for terminal merchants, but it also breeds business opportunities. 　　

If we can grasp the effective way to clear inventory, shop The problem of performance improvement will also be solved. Next, we will teach you six magic weapons!

Fruit and vegetable collocation method

The so-called fruit and vegetable collocation method is to match the positive price goods with the special sale goods, and tie them to the distributors. First, the two types of goods should be matched well by the head office or the Logistics Department of the general agent. Distributor How much special price goods do you take? It's equivalent to taking one to one.

Two, peak season promotion method

We all know that we need to clear up the stock, but it is too late to deal with it at the end of the season. Because a product of 500 yuan can be sold for 350 a season, but it will not be able to sell it until the end of the season. For example, in the summer, men's clothing is usually ordered before October. Now men's stock has already been pressure on us. At this time, we have to consider the opening season to start sales promotion. If we have half a month to sell, we must immediately adopt a promotion plan or reduce the price.

　 Three, cooperation and win win law

The cooperative win win law mainly refers to the cooperation between agents and distributors. Because the brand's projection range is very large, every province and every region will have some dealers who have strong digestion and storage capacity. Usually the shopping mall is a good digestion environment, but the dealer itself does not have so many stocks, it can not afford the scene, and can not reach a consensus with the shopping malls. At this point, the two sides unite, the agent will take the inventory to the dealer to digest it with a lower discount, and kill two birds with one stone.

Four, exclusive discount method

The so-called "special discount method" is to provide "privileged" benefits to people with special characteristics. They can make special welfare cards, write down the discount or discount they can enjoy, then send their staff to bring lucky cards and some small gifts to visit the clients of the surrounding office buildings. But it must not be seen by others. It should be delineated and formulated. Let customers feel that only they can enjoy such a "special feeling" of welfare. Moreover, this activity can not be done frequently, and it is valuable to do an activity once in a while. The landing of the event must be in place, and customers can not be allowed to come in.

Five, employee benefit method

Giving profits to employees is the best way to motivate employees. It can provide employees with extra incentives for some serious slow-moving sales. For example, sell a pair of jeans, reward 5 yuan for employees, 20 yuan for a down coat, and so on. Many times, the salesmen in the shop have one thing in common, like selling good products. Then the best seller is sold, and then replenishment is required. And the slow selling money has been forgotten in the corner, so vicious circle, at the end of the season, our sales have become very passive! So, if we can put the slow-moving products into the sales requirements and assessment of employees, clearly tell the shopping guide, the amount of the digestion of the store must reach a number of pieces per month, and give them corresponding tasks. Of course, in this process, we need some incentive measures. Through this way, we can help employees form the concept of selling the slow-moving money voluntarily.

Six. VIP feedback method

For the VIP feedback method, the usual way is to integrate the rebate. This discount method will also be used. Here, I hope the dealer will pay attention to two points when making the feedback: first, we must pay attention to the site selection of VIP feedback service, we must not be in your sales place, but we should make a choice in the excellent shops with good sales performance, so that members can enjoy the value-added service. Second, we should strengthen shop service in the month of feedback. Generally speaking, a month's notice will be given in advance. This month is the month of VIP management service month. This month, the assessment standard of shopping guide service will be stricter than usual. No matter which aspect to enhance the purpose is to make your VIP customers feel value-added services here, so as to stabilize and consolidate the most important guests.