• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Chen And Chen Design Chairman Chen Guojin: No Positioning, No Necessary Design.

    2014/9/29 13:29:00 63

    Chen GuojinInternetBrand

     

      

     

    On the morning of September 17th, the 2014 annual conference of China's cross border e-commerce and the fourth annual meeting of the maritime trade association was held in Shenzhen.

    Chen and Chen design Chairman

    Chen Guo Jin

    As a guest speaker, a keynote speech on "No location, no necessary design" was shared at the scene.

    Reporters recombed the record of the speech at the scene and published the highlights to share with you.

    The business pressure we face today is no less than that of any other country in the world.

    Many enterprises are wondering what the real competition is in the field of electric business, and where are the emerging things? What are the standards of competition in the traditional foreign trade channels?

    When we talk about brands, we may be a bit high. In fact, all brands can be successful because they have good design orientation.

    Positioning and brand have a strong relationship before they can get certain recognition.

    The design of any category, especially in the field of electric business, is the first thing we need to study, because there is no positioning without competitors and there is no reference body.

    At present, the competitors are basically not very clear. Subversive, cross-border and highly differentiated, if we do not do business to capture the current competition pattern, we will not be successful.

    The biggest difference between today's competitive environment and the past is that we must manage the recognition of potential customers.

    No matter how complicated the matter is, we just need to study the brain of the human being. We must design the brand around the human brain especially when the Internet and mobile terminals are so developed today.

    In the successful way, we basically do it with this rule. No matter what words we change, the essence is invariable.

    At the same time, to do a good job in brand positioning, we must learn to give up some things.

    We have seen many companies. When they mention products, they can say hundreds of items, which is sad because there is not so much energy and opportunity to do so.

    In fact, every marketing and design of a product, you put in the cost and dedication of energy is not able to do other products.

    Here, I strongly recommend that you read "the five laws of mind". Now China is in the stage of intense competition, and the competition battlefield has gone through three stages: from the initial Factory era to the market age, and today the product surplus era turns to the mind of customers.

    In the age of mind, the essence of competition is not product competition, but competition of cognition.

    Only by knocking on the door of consumers' minds can enterprises' products be accepted by customers.

    Positioning and design require simplification of products, instead of trying to change the minds of today's customers, and make a product carefully, so that customers can remember your brand.

    How to design a better product? It should be from the perspective of the consumer, because the consumer is thinking with the category and using the brand to make the decision.

    The key to any brand positioning and product design is to understand and acquire the minds of potential customers.

    In the moment

    Internet

    With the popularity of mobile communication today, if the product fails to do this, the potential customers will not be able to achieve, so there is no need for products.

    Huang's classic quotations:

    First, becoming the first is better than the best.

    Second, cognition is the best.

    If there is a new product, we must first jump out to do it, which is easy to get the chance of success.

    In order to reach international level.

    brand

    The matching of design is very important. The support and support of positioning can get the mental recognition of customers. Therefore, we must become experts if we want to assemble.

    • Related reading

    Wang Liangxing: Creativity Makes Dreams Come True.

    Boss interview
    |
    2014/9/27 8:49:00
    31

    Seven Wolves CEO Zhou Shaoxiong Insists On Positioning Himself As A Commodity Provider.

    Boss interview
    |
    2014/9/27 8:31:00
    31

    Wu Rongguang: Hongxing Erke Is Down-To-Earth And Extraordinary.

    Boss interview
    |
    2014/9/26 13:04:00
    42

    Wu Zhize: How Does The Wedding Bird Take The Lead In Doing C2B Volume Customization?

    Boss interview
    |
    2014/9/26 12:57:00
    26

    Wu Yanfen: Show Core Competitiveness To Attract Channel Business.

    Boss interview
    |
    2014/9/26 12:39:00
    25
    Read the next article

    Long Sweater Coat + Short Skirt Is The Most Popular Autumn Wear.

    Although it is not yet time to wear sweater coats, the weather will gradually get cold. The sweater coat must start early.

    主站蜘蛛池模板: 亚洲免费在线视频观看| 曰批免费视频播放免费| 欧美野外疯狂做受xxxx高潮| 性做久久久久免费看| 国产精品酒店视频| 亚洲熟妇无码爱v在线观看 | 久久人午夜亚洲精品无码区| 国产麻豆欧美亚洲综合久久 | 日韩精品无码一区二区三区AV| 国产破外女出血视频| 亚洲一区二区三区免费| 亚洲精品国产国语| 春日野结衣女女| 国产又大又粗又长免费视频| 久久大香香蕉国产| 药店打针1_标清| 桃花阁成人网在线观看| 国产日产久久高清欧美一区| 亚洲欧美日韩天堂在线观看| 51精品视频免费国产专区| 秋葵视频在线观看在线下载| 日本chinese人妖video| 四虎国产精品永久地址99| 中国大陆高清aⅴ毛片| 精品亚洲综合在线第一区| 奇米影视777me| 亚洲欧美成人完整版在线| www.人人干| 日本高清二三四本2021| 国产AV一区二区精品凹凸 | 周妍希美乳三点尽露四季图片| 一级毛片特级毛片国产| 色妞视频一级毛片| 成人免费无码大片a毛片软件| 免费va人成视频网站全| 9999国产精品欧美久久久久久| 欧美怡红院免费全部视频| 国产精品电影在线| 亚洲狠狠ady亚洲精品大秀 | 亚洲五月六月丁香激情| 香蕉久久成人网|