2015 Spring And Summer Paris Fashion Week Jean Paul Gaultier'S Farewell Song

In a notice issued not long ago, Jean Paul Gaultier said that the 2015 spring and summer women's wear conference held at the end of September in Paris fashion week will be the last garment of the individual.

After that, Jean Paul Gaultier will focus exclusively on the brand's advanced customization business and the launch of fragrance and accessories products, as well as the related cross-border cooperation projects with the rest of the industry.

"I scrutinized the possibilities of the company at present with the Puig group (Jean Paul Gaultier brand holder) and reached a consistent conclusion.

For a long time, advanced customization made me fully express my creativity and experimental thinking, and I found real satisfaction on it.

At the same time, the development of ready-made clothing business is very much considered.

The commercial constraints and the continuous speed up of the introduction of garment series are no longer enough room for a designer to think and innovate.

Jean Paul Gaultier wrote in a circular.

Although in recent years there have been news reports that the fashion business has been forced to go bankrupt due to poor management.

But for the sake of protecting the normal operation of the advanced customization business, it is the first time that the garment business has been cut down.

In fact, Jean Paul Gaultier has been engaged in garment design for decades.

His advanced customization series was officially launched in 2003.

From the past days to several jobs, and now only one side can be saved, the situation of Jean Paul Gaultier is rather sad.

Jean Paul Gaultier has entered the industry in the last seventy years or so, and has won the reputation of "Paris bad children" with its dramatic style.

Since 1999, the Herm s group has purchased 35% of the Jean Paul Gaultier brand and increased to 45% in 2008.

At the same time, Jean Paul Gaultier herself was hired as the artistic director of Herm s brand in 2003.

Although many people at the time doubted that the style of the Gaultier can match the stable and low-key Herm e s, the combination of the two did win the sound of the media and the market.

In 2010, Jean Paul Gaultier announced her resignation as director of art at Herm s, adding that she would devote more efforts to developing personal brand clothing and advanced customization business.

In 2011, the Spanish Puig group bought a 45% share of the Jean Paul Gaultier brand from the Herm s s, plus 10% from the designer herself, announces that the world itself has officially become a new generation of Jean Paul Gaultier.

Rumors that Jean Paul Gaultier decided to sell the brand to Puig group within a few months were afraid of being swallowed by another luxury giant group LVMH.

Ironically, as early as 90s, Jean Paul Gaultier had deliberately called LVMH to take over her business, but the latter refused to do so.

The sale of advanced customization business ended in the end.

Business disputes are on the one hand.

The "spirit of urchin" advocated in the current society of minimalism and low-key dress is also not very suitable.

Raf Simons, Phoebe Philo and others are seeking to design realistic clothing for women in reality, with a wide range of target customers.

And those who rely on the giants are also capable of calling their names to occupy the headlines of the media forever.

As for Jean Paul Gaultier, though every fashion show is like a party, it will soon be forgotten when the fashion show ends on Monday.

Similarly, other colleagues who are in a flamboyant and tedious style have more or less similar experiences: Christian Lacroix's fashion business has been relentlessly sold by LVMH group during the economic crisis. The designer herself has not yet had a formal job; Sarah Burton has been working hard.

The dark and paradoxical components of the brand are eliminated to make it more accessible to the public.

However, if Jean Paul Gaultier would rather sacrifice the commercial Zhou Quanlai for the full divergence of her own creative ideas, we should still praise her courage, hoping that the advanced customization can provide designers with a broad stage to fully display their talents.

In the past decades, Gaultier has been bringing changes to people's clothing. We just want this surprise to continue in the future.