Avoid Stock Pressure And Thick Winter Clothes To Be Put On Shelves In Advance.

Although Hangzhou has officially entered the autumn, the National Day holiday has cleared up, so that many people wear the newly removed summer wear again. Outdoor is the summer pattern of short sleeved hot pants, but there is another scene in the mall.

Yesterday, express reporters at several shopping malls in Hangzhou saw that many winter clothes had been listed in advance, and some brand stores even went to new leather and down garments half a month ago. Winter clothes It has occupied half of the shelves.

From the price point of view, clothing brand is always normal when prices rise, but in the interview, reporters found that it is difficult to find such a situation in the mall this year. Whether it is a down jacket or a cotton coat, they convey a signal of no price increase.

Avoid stock pressure and thick winter clothes to be put on shelves in advance.

Taking advantage of the National Day sales discount, Miss Yip bought many new clothes, and "Sun goods" in WeChat's circle of friends, all of which are thick winter clothes. Reporters in Yintai, Jie Bai shopping mall after a lap, found that many brand shops have been fur clothing, cotton clothing and other winter clothing occupied.

　　 ZARA H&M and other fast fashion brand winter clothes began selling half a month ago, about half a month earlier than in previous years. Sales are still good, and individual sizes have even been sold out.

"At present, our products span three seasons in summer, autumn and winter." ZARA store teller said, "mainly winter clothing, occupying half of the shelves. There are more customers buying winter clothes.

Reporters learned from the sales staff of many brand stores, compared with previous years, this winter clothing market time ahead of time; and in the autumn and winter has already been put up, the fabric is relatively thick. Many teller said frankly. Autumn coat Consumers have long been unable to sell, and consumers now prefer to wear longer styles.

"Transition shirts and thin knitted sweaters can not be worn in the depths of winter. They are not intended to be bought this year, but sweaters like this can be worn only when it is slightly cold, and can be worn for a longer time in winter." Miss Zhang, who bought winter clothes in H&M, said.

In this regard, the industry said that in the past two years, clothing inventory pressure is generally large, many brands have changed strategies in style, adding a longer sales season style.

Brand change pricing strategy

The price of winter clothing is flat last year.

Yerry bought an overcoat at Yintai flower 2000 days ago. She clearly recollection that she bought similar brands of this brand last year, and the prices are basically the same.

In fact, in the retail industry, the annual price increase is normal. But this year, whether fashionable or high-end, the price of winter clothing has hardly been raised.

"From last year, we felt the pressure of sales. The price of women's clothing in the main brand has not risen this year." A number of emporium executives expressed similar views, and in the past, it was common to increase the price by 10% by borrowing new models.

Industry insiders say that in recent years, the apparel industry has been depressed, and some clothing brand dealers have chosen to quit and operate directly from the brand. After the supplier withdraws, the supply chain is shortened, and the "moisture" of the price is squeezed out.

The longer the supply chain of clothing, the higher the price. In the past few years, when the mall maintained two digit sales growth, the high price strategy of dealers should not be worried about the market with "high price plus big promotion". Now, the brand has to adjust its pricing strategy.

In addition, the impact of frequent online sales promotion and the price reduction of raw materials are also the reasons why the shopping malls are not up to price this year.

Mr. Song, who specializes in down garment business, told reporters that the price of down goods is about 10% cheaper this year than last year. "Although the cost of raw materials has come down, the annual labor cost will rise, so the factory price will remain unchanged."