Special Conference On Quality And Brand Of Women'S Wear Industry

In order to further enhance Women's wear The quality level and brand image of the industry promote the sustainable development of the women's wear industry, and constantly improve the caters of Hangzhou women's wear and world brand women's clothing.

The national garment Standardization Committee's workstation organized a symposium on quality and brand of women's wear industry in July 6th. The conference invited nearly 20 well-known experts in the domestic garment industry to make in-depth discussions on the quality of the women's wear, the impact of the brand on the development of the industry, the trend and the direction of the transformation and upgrading of the women's wear industry.

Based on the development of the local women's clothing industry, the director of Yang Zhimin and vice president of the quality and technology supervision and Testing Institute of the city's quality and technology supervision analyzed the advantages and disadvantages of the women's clothing industry, and put forward many practical suggestions for the structural adjustment and transformation and upgrading of the women's wear industry; the deputy director of the Municipal Economic Commission analyzed the difference between the women's wear and the internationally famous brand dress from the perspective of the industrial chain, the value chain and the supply chain; and the vice president of Xin Xiaofen, from the perspective of colleges and universities, put forward a new way of thinking for the brand building of the women's wear; Han Licheng, the Secretary General of the provincial Garment Association, and Wu Xiaoyun Secretary General of the garment industry association, also made a brilliant speech on the role of the trade associations in promoting the sustainable and healthy development of women's clothing. At the meeting, Jiang Hengjie, executive vice president of China Garment Industry Association, made a penetrating discussion on the development of the National Women's wear industry, the relationship between the quality of women's clothing and the brand; the Secretariat of the national garment Standardization Committee approved the Secretary General's inspection and textile inspection.

Hangzhou women's wear guild, women's wear Designers Association, Jie Bai group , Cho Shang dress The representatives of the group, the group and the costumes also put forward useful suggestions from different angles to improve the quality of the women's wear and brand building.

Shao Xinhua, deputy director of the Bureau of quality and technology supervision, made a concluding speech. She pointed out that although the quality of women's wear has steadily improved in recent years, there are still problems in the quality of small and medium enterprises, and the overall quality level of the industry is not high. The quality supervision department will always do a good job of service for enterprises by combining supervision and remediation with help and support.