Jiujiang'S Anti Season Down Jacket Promotion Is Not "Cold".

2010/8/19 15:16:00 74

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Down Jacket Sales Promotion

Nowadays, many stores in Jiujiang, Jiangxi are holding anti season.

Down Jackets

Cardigan

Promotional activities.

Winter down to hundreds of dollars a piece of down jacket, now only 100 yuan can buy home.

However, when I visited, I found that many people did not catch cold in the down season clothes.

On the afternoon of August 8th, I saw a down sale Garment in a large clothing store in the middle of the city road.

Cotton jacket

The costumes and other anti season costumes hit 70 percent off of the price.

brand

The 1~2 discount price has been launched.

However, compared with the enthusiasm of manufacturers to cut prices, the number of people who choose to buy down clothing is very few.

Ms. Zhu originally wanted to take advantage of cheap two Amoy down coats, but after wandering around, she found that many of the special items were outdated.

Many citizens feel the same way as she does, though they are out of season.

Down Jackets

The price is tempting, but with the improvement of living standards, the mentality of the public has also changed.

The author found that compared with the "discount card" of anti season costumes, the discount of clothing and shoes should not be inferior. The marketing strategy of "discount + coupons + gifts" firmly grasped the consumer group.

Since the middle of 7 months, there have been a series of discount activities for the brand of seasonal stores. Many brands are locking the discount below 50 percent off. As a result of price concessions, plus buying a home can wear out, attracting many consumers' eyeballs.