Home >

"Fast Fashion" Clothing Integration Store Keeps More Opportunities For Customers To Sell.

2010/8/19 15:18:00 96

??? 日本語 Fran?ais English 中文

A few days ago, the discount store of it., a famous multi brand group in Hongkong, was officially opened in the clothing store West Lake times store. After it mixed up its highly known brands such as b+ab and izzue, it formed a brand integration store.

It. is not the first integrated store to do so. Before that, ADI and Nike have integrated their flag brands into a discount store. The BELLE group's M.A.P store, which is based on the clothing house and Li Xing, is also a comprehensive shoe store with a shop name as a sole promotion brand.

ZARA, H&M

Two or three years since its entry into Hangzhou, it has brought a template for fast fashion and has made guests more accustomed to this integrated store that combines men's and women's shoes, bags and accessories. They are slowly changing the shopping habits of customers and quietly changing the brand mode of Hangzhou department stores.

The single brand in department stores is becoming more and more difficult to survive, but the "brand mix shop" that combines different brands of superior goods is getting more and more accepted. From Hangzhou Tower P+ to NOVO in the Mixc, it. also discounts the integrated store.

A message is revealed: "brand mix shops" may become a way for many brands to go in the future.

It. and other "brand mix shops" thrive and thrive.

ZARA

Shops can sell women's wear, men's wear, children's wear, even shoes and accessories, but most brand stores can't make it so full. So a group of companies with multiple brands has come up with a way to combine different brands of superior goods together, and let brands borrow each other in a centralized store mode. At present, companies such as it., BELLE, Nike, ADI, Levi s and agge are trying to make integration stores.

The it. discount store, which is scheduled to open on Friday, has only two brands of b+ab and izzue, but it is said that the other brands of discount products will also be integrated into the clothing store's integration store in it..

"Before, ADI, Nike opened discount stores are also multi brand integration shop, BELLE's M.A.P store is also a collection of Joy&Peace, Teenmix, Staccato integration store."

The head of the clothing House said.

Last week, in the integrated shop of the star, which opened in Lixing, it also accommodated three sub brands of ETAM, Weekend and ES. The Levi 's, which used to make jeans, was not idle. In addition to Levi s, there were Quiksilver, Roxy and other brands in the store. There were ST&SAT, Safiya, Roxy, and sub brands in the store on Saturday.

In the same retail terminal, the "brand mix shop" that combines multiple brands and multiple series of goods is emerging.

The integration store can save more guests and have more business opportunities.

When a single brand store gradually weakens, the different brands are gathered together, though it is because they want to embody more brands and products on the same area, but more importantly, the "gathering power" of the integrated store can not be underestimated.

Lots of trips.

ZARA

H&M

All of the guests know that when they order, they buy them.

clothes

They also buy pants, shoes, bags, hats and jewelry, but such a shopping mode can't be realized in a single brand store.

"Many brands of large companies cooperate with each other, and the abundance of goods in the counter increases, so they are not afraid of staying guests."

At home, many Brand Company have calculated that guests do not stay in single brand shops for a long time, but in integrated stores, the time for guests to stay is significantly higher than that of single brand stores 3 times.

"They will choose and compare among different items. The turnover rate is very high."

The head of Brand Company said.

"Brand mix shops" are 1 times more profitable than single brand stores.

Whether it is to prolong the stay time of guests or enhance the richness of goods, the final direction of the "brand mix shop" mode is two words of efficiency.

brand

The company has counted an account, using the integrated store mode to reduce the rental pressure and personnel costs per square meter in the store, which is estimated to be 15% lower than that of the single brand store, but sales can increase a lot.

In this way, many group companies feel that launching multi brand mix shops is a cost-effective thing.

"Taking discount stores, at least double the benefits of integrated stores than single brand stores, so we are also planning to find other large companies with multiple brands to cooperate."

It is also an important reason why many Brand Company began to turn to integrated stores.

Yes

brand

For example, the shops in the central department store are all small and small. Many brands may choose to set up an image store in ShoppingMall, while in the center of the city, it will become a "brand mix shop" with high square profit. This will surely become a trend.